Giving Away the Farm

Why Open Accessis Right for the

World Bank

Jose de BuerbaSr. Publishing Officer, Marketing Manager

The World Bank

ALPSP International ConferenceSeptember 13, 2012

Our Dream is a World Free of Poverty

A Strong Brand

Mission Driven

Bank Budget

The Conflict BetweenMission and Money

Embracing Openness

Open About What We Know

(Data and Knowledge)

Open About What We Do

(Operations and Results)

Open About How We Work

(Partnerships for Openness)

Open Government

(Transparency, Accountability)

“This [new research model] will open the treasure chest of the World Bank's data and knowledge to every village health care worker, every researcher, everyone....Above all, we must look beyond an 'elite retail' model of research. No longer can the model solely be to research a specific issue and write a paper hoping someone will read it. The new model must be 'wholesale' and networked. It must increasingly open information and knowledge to others by giving them the tools to do the economic research themselves."

September 2010Mr. Robert B. Zoellick,

President of the World Bank Group (2007-2012) Speech at Georgetown University

Reach of Bank Publications FY10-12

-

1,000,000

2,000,000

3,000,000

4,000,000

5,000,000

6,000,000

7,000,000

FY10 FY11 FY12Google Books Scribd ISSUU

WB Docs. and Reports Complete WDR Online Open Knowledge Repository

Print FREE Dissemination Apps1 World Bank eLibrary

Print PRICED Dissemination eBooks Sold

6.5 million

91% Free

Open Access Policy

Creative Commons

Open Knowledge Repository

Embracing Open Access

FY08 FY09 FY10 FY11 FY12 -

50,000

100,000

150,000

200,000

250,000

300,000

350,000

400,000

450,000

500,000

Print

Linear (Print)

FY08 FY09 FY10 FY11 FY12 -

1,000,000

2,000,000

3,000,000

4,000,000

5,000,000

6,000,000

7,000,000

Print

Electronic

Linear (Elec-tronic)

FY08 FY09 FY10 FY11 FY120

10000

20000

30000

40000

50000

60000

70000

80000

90000

100000

Social Media

Linear (So-cial Media)

Social Media

0

20,000

40,000

60,000

80,000

100,000

120,000

140,000

April 10th – September 5th: 141,062

Open Knowledge Repository (OKR)Total Downloads

New Currency: Development Impact

Our Goals• Be the best at what we do

(given our content and market)

• Be the #1 option for anyone at the Bank wanting to publish

• Develop maximum impact

What about the Business Model?

• Budget support from the institution

• Income from authoring units

• Residual revenues from commercial activity

Retooling the Publishing program

Conclusion