Giving away 6 million is harder than you think - SXSW V2V Presentation

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  • Open Source Software for Associations and Non Profits

    WE JUST WANT TOCHANGE THE WORLD

    AS WE KNOW IT.AND WE WILL.

    @eschipul at #SXSWV2V

  • Johnny Appleseed

    Type a quote here.

    A Vegas Story Believe it or Not

  • That Started in Houston as Schipul

  • PROPRIETARY TO OS:

    GIVING AWAY 6 MILLION

    IS HARD

    !!Ed Schipul | www.tendenci.com | @eschipul

    TWITTER

    @eschipul @tendenci

    http://www.tendenci.com

  • 1. Marketing OR Software - Pick One

    2. Serve the client. Fire employees who dont.

    3. Few Proprietary Thinkers will Convert

    4. Technology Changes - Death or Salvation

    AREAS OF MY EXPERTISE

    Photo Credit: flickr.com/photos/duncanh1/9047426263/

    http://www.flickr.com/photos/duncanh1/9047426263/

  • A P R I L K Y L E

    If you were to start the company today, would it look like it does

    now?

  • WEB MARKETING IN THE VALLEY?

    A P R I L K Y L E

  • SCHIPULCON 2011

    dries buytaert matt mullenweg

  • M A R K E T I N G V S . S O F T WA R E !

    ( P I C K O N E . N O T B O T H )

  • @eschipul #V2VOpenSource

  • GROW YOUR REACH

    32 on Twitter50,000+ followers

    32 on Facebook40,000+ friends

    BUT WHY? WHAT ARE YOU REACHING FOR?

  • 2011 DRUPAL RAP VIDEO ROI

    4 hours film time (x 10 employees) 10 hours script / post production 5 hours music Pro equipment with pro director 5,000 plays

    38,318 loads / 1,787 finishes 35 likes / 3 comments Embedded on 100 websites

    A HUGE SUCCESS. BUT NOT OUR SOFTWARE?

  • @eschipul #V2VOpenSource

  • K N O W T H Y S E L F K N O W T H Y M A R K E T

    H I N T: L I K E I T O R N O T, D E S I G N H A S B E E N

    T E M P L AT I Z E D ( S O R RY. )

  • Custom built /open source

    Less than 10% will use a proprietary product.

    What Associations & Non Profits Want

    Open Source Software for Associations and Non Profits

  • M I N D S E T A N D C U LT U R E

  • @twitter handle #talk

    M I N D S E T D O E S N T C H A N G E ( S O R RY )A C T U A L F O R M E R E M P L O Y E E G I T H U B C O M M U N I T Y

    PA R T I C I PAT I O N O N A L L P R O J E C T S A F T E R D E PA R T U R E

    TAKEAWAYJust becauseyou believe inOpen Culturedoesnt mean

    your employeesbelieve in it.

  • T E C H N O L O G Y D O E S C H A N G E

  • If you were to start the company today, HOW IS IT DIFFERENT?

  • YES, SOME WILL LEAVE

  • BUT SOME WONT

  • IF YOU CHANGE

  • 1. Marketing OR Software - Pick One

    2. Serve the client. Fire employees who dont.

    3. Few Proprietary Thinkers will Convert

    4. Technology Changes - Death or Salvation

    AREAS OF MY EXPERTISE

  • "

    Ed Schipul Site: tendenci.com Blog: eschipul.com Flickr: www.flickr.com/eschipul Twitter: @eschipul and @twitter Slideshare: www.slideshare.net/eschipul

    WE JUST WANT TO CHANGE THE WORLD

    AS WE KNOW IT.AND WE WILL.

    http://www.flickr.com/photos/eschipulhttp://www.slideshare.net/eschipul