Giving away 6 million is harder than you think - SXSW V2V Presentation

<ul><li><p>Open Source Software for Associations and Non Profits</p><p>WE JUST WANT TOCHANGE THE WORLD</p><p>AS WE KNOW IT.AND WE WILL.</p><p>@eschipul at #SXSWV2V</p></li><li><p>Johnny Appleseed</p><p>Type a quote here. </p><p>A Vegas Story Believe it or Not</p></li><li><p>That Started in Houston as Schipul</p></li><li><p>PROPRIETARY TO OS: </p><p>GIVING AWAY 6 MILLION </p><p>IS HARD</p><p>!!Ed Schipul | www.tendenci.com | @eschipul </p><p>TWITTER </p><p>@eschipul @tendenci</p><p>http://www.tendenci.com</p></li><li><p>1. Marketing OR Software - Pick One </p><p>2. Serve the client. Fire employees who dont. </p><p>3. Few Proprietary Thinkers will Convert </p><p>4. Technology Changes - Death or Salvation</p><p>AREAS OF MY EXPERTISE</p><p>Photo Credit: flickr.com/photos/duncanh1/9047426263/</p><p>http://www.flickr.com/photos/duncanh1/9047426263/</p></li><li><p> A P R I L K Y L E</p><p>If you were to start the company today, would it look like it does </p><p>now? </p></li><li><p>WEB MARKETING IN THE VALLEY?</p><p>A P R I L K Y L E</p></li><li><p>SCHIPULCON 2011</p><p>dries buytaert matt mullenweg</p></li><li><p>M A R K E T I N G V S . S O F T WA R E !</p><p>( P I C K O N E . N O T B O T H )</p></li><li><p>@eschipul #V2VOpenSource</p></li><li><p>GROW YOUR REACH</p><p>32 on Twitter50,000+ followers</p><p>32 on Facebook40,000+ friends</p><p>BUT WHY? WHAT ARE YOU REACHING FOR?</p></li><li><p>2011 DRUPAL RAP VIDEO ROI</p><p> 4 hours film time (x 10 employees) 10 hours script / post production 5 hours music Pro equipment with pro director 5,000 plays </p><p> 38,318 loads / 1,787 finishes 35 likes / 3 comments Embedded on 100 websites</p><p>A HUGE SUCCESS. BUT NOT OUR SOFTWARE?</p></li><li><p>@eschipul #V2VOpenSource</p></li><li><p>K N O W T H Y S E L F K N O W T H Y M A R K E T</p><p>H I N T: L I K E I T O R N O T, D E S I G N H A S B E E N </p><p>T E M P L AT I Z E D ( S O R RY. ) </p></li><li><p>Custom built /open source </p><p>Less than 10% will use a proprietary product.</p><p>What Associations &amp; Non Profits Want</p><p>Open Source Software for Associations and Non Profits</p></li><li><p>M I N D S E T A N D C U LT U R E</p></li><li><p>@twitter handle #talk</p><p>M I N D S E T D O E S N T C H A N G E ( S O R RY )A C T U A L F O R M E R E M P L O Y E E G I T H U B C O M M U N I T Y </p><p>PA R T I C I PAT I O N O N A L L P R O J E C T S A F T E R D E PA R T U R E</p><p>TAKEAWAYJust becauseyou believe inOpen Culturedoesnt mean</p><p>your employeesbelieve in it.</p></li><li><p>T E C H N O L O G Y D O E S C H A N G E</p></li><li><p>If you were to start the company today, HOW IS IT DIFFERENT? </p></li><li><p>YES, SOME WILL LEAVE</p></li><li><p>BUT SOME WONT</p></li><li><p>IF YOU CHANGE</p></li><li><p>1. Marketing OR Software - Pick One </p><p>2. Serve the client. Fire employees who dont. </p><p>3. Few Proprietary Thinkers will Convert </p><p>4. Technology Changes - Death or Salvation</p><p>AREAS OF MY EXPERTISE</p></li><li><p>"</p><p>Ed Schipul Site: tendenci.com Blog: eschipul.com Flickr: www.flickr.com/eschipul Twitter: @eschipul and @twitter Slideshare: www.slideshare.net/eschipul </p><p>WE JUST WANT TO CHANGE THE WORLD </p><p>AS WE KNOW IT.AND WE WILL.</p><p>http://www.flickr.com/photos/eschipulhttp://www.slideshare.net/eschipul</p></li></ul>