Given topic:

Library servicesin a competitivedigital environment

Lorcan Dempsey

Celtic Connections ConferenceCardiff17 May 2006

Database > website > workflow Self assembled: personal digital

identities Prefabricated: course management,

clinical practice, etcURL addressableSocial

Attention

Read-write

Three parts

PerceptionsHomeworkReal change?

Perceptions of Libraries and Information Resources

OCLC Market Research &

Harris Interactive

November 2005

(Thanks to Joanne Cantrell)

Survey Respondents – by Geography

Canada

United States

United Kingdom

Australia

India

Singapore

491491

1,8541,854

535535

468468

Total 3,3483,348

Canada

United States

United Kingdom

Australia

India

Singapore

468468Age 14 – 17: 13Age 18 – 24: 35Age 25 – 64: 377Age 65 and older: 43

95 percent confidence level, +/- 1.69 percent95 percent confidence level, +/- 1.69 percent

Survey Respondents – UK Age Groups

Canada

United States

United Kingdom

Australia

India

Singapore

396396Age 14 – 17 - 3%

Age 18 – 24 - 65%Age 25 – 64 - 31%

Age 65 and older - 0%

95 percent confidence level, +/- 1.69 percent95 percent confidence level, +/- 1.69 percent

College Students

4242College Students

Survey Respondents – College Students

Familiarity and Use of Electronic Resources (e-mail, web, search engines, etc.)

multiple choice - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Library PerceptionsLibrary Familiarity, Use, Favorability

and Advice open-ended and multiple choice

Survey Structure

Small selection of results

Usage of electronic information categoriesamong U.K. and Total Respondents

4%

4%

10%

13%

7%

14%

9%

23%

17%

17%

48%

36%

39%

37%

70%

70%

0% 10% 20% 30% 40% 50% 60% 70% 80%

RSS feeds

Online librarian question service

Audiobooks

Ask an expert

Blogs

Electronic books (digital)

Online database

Electronic magazines/ journals

Topic-specific Web site

Library Web site

Online bookstore

E-mail subscriptions

Online news

Instant messaging

Search engine

E-mail

17% U.K. 30% Total

70% U.K. 72% Total

Total Respondents - Awareness of library electronic resources

Q850

College Students - Awareness of library electronic resources

Q850

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Audiobooks Electronicbooks

Electronicmagazines or

journals

Library Website

Onlinedatabases

Onlinelibrarianquestionservice

Online librarycatalog

Onlinereferencematerials

Yes, library has these No, library does not have Not sure

United Kingdom Respondents - Awareness of library electronic resources

Q850

0%

10%

20%

30%

40%

50%

60%

70%

80%

Audiobooks Electronicbooks

Electronicmagazines or

journals

Library Website

Onlinedatabases

Onlinelibrarianquestionservice

Online librarycatalog

Onlinereferencematerials

Yes, library has these No, library does not have Not sure

Total Respondents - Use of library electronic resources

Q855

0%

10%

20%

30%

40%

50%

60%

70%

Audiobooks Electronicbooks

Electronicmagazinesor journals

Library Website

Onlinedatabases

Onlinelibrarianquestionservice

Onlinelibrarycatalog

Onlinereferencematerials

At least monthly Several times a year or less

Never have used Used to use, but no longer do

College Students - Use of library electronic resources

Q855

0%

10%

20%

30%

40%

50%

60%

Audiobooks Electronicbooks

Electronicmagazinesor journals

Library Website

Onlinedatabases

Onlinelibrarianquestionservice

Onlinelibrarycatalog

Onlinereferencematerials

At least monthly Several times a year or less

Never have used Used to use, but no longer do

United Kingdom Respondents - Use of library electronic resources

Q855

0%

10%

20%

30%

40%

50%

60%

70%

80%

Audiobooks Electronicbooks

Electronicmagazinesor journals

Library Website

Onlinedatabases

Onlinelibrarianquestionservice

Onlinelibrarycatalog

Onlinereferencematerials

At least monthly Several times a year or less

Never have used Used to use, but no longer do

Why haven’t you ever used the online library Web site?

Total Respondents – Visits to the Public Library

97% 97% 97% 96%

9%

27%31%

42%

2%2%2%2%0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Canada UnitedKingdom

AustraliaSingapore

India

United States

Walk-in Online Never

Total Respondents – Primary Library: PublicReasons not visited online

57%

22%

3%

0%

10%

20%

30%

40%

50%

60%

Did not know it existed

Other Web sites have betterinformation

Can't find the Web site

Total Respondents – Primary Library: CollegeReasons for not visited online

23%

50%

6%

0%

10%

20%

30%

40%

50%

60%Did not know it existed

Other Web sites havebetter information

Can't find the Web site

…is the information you get from library sources more or less trustworthy than information you get from search engines?

9% 10%12%

7%9%

21%18%

28%

22%24%

70%

75%

60%

66%69%

0%

10%

20%

30%

40%

50%

60%

70%

80%

TotalRespondents

AustraliaSingapore India

Canada United Kingdom United States

Library sources more trustworthy About the same Library sources less trustworthy

Total Respondents - Satisfaction with overall experience provided by librarian vs. search engine

VerySatisfied

Satisfied NeitherSatisfied

nor Dissatisfied

Dissatisfied VeryDissatisfied

48%

60%

36%

30%

11% 7%4% 1% 2%1%

Q665 and 1050

United Kingdom Respondents - Satisfaction with overall experience provided by librarian vs. search engine

Q665 and 1050

57%

31%

9% 3% 1%

44%32%

14% 8% 2%

0%10%

20%30%

40%50%

60%

Verysatisfied

Satisfied Neithersatisfied nordissatisfied

Dissatisfied Verydissatisfied

Libraian

Search Engine

“Lifestyle fit” of information sourcesamong total respondents

0

10%

20%

30%

40%

50%

60%

Library OnlineLibrary

Bookstore

Fits perfectlywithyour lifestyle

Is agood fit foryour lifestyle

Somewhat fits your lifestyle

Does not fityour lifestyle

OnlineBookstore

Q1345

“Lifestyle fit” of information sourcesamong U.K. respondents

Q1345

0%

10%

20%

30%

40%

50%

60%

Searchengines

Library Bookstore Online library Onlinebookstore

Fits perfectly with your lifestyle

Is a good fit for your lifestyle

Somewhat fits your lifestyle

Does not fit your lifestyle

The Library’s role in the communityamong U.K. respondentsNote: Graph represents those who “Completely agree” or “Agree” with the statements about their library.

75+%

35%

39%

46%

59%

64%

64%

68%

71%

72%

78%

79%

79%

84%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%

Supports non-native speakers

I s a place for meetings/ community events

Provides access to electronic information remotely

Provides homework support

Provides free information support to less fortunate

Provides free computer/ I nternet access

I s a place to get books/ videos/ music

Promotes childhood learning and development

Provides research support

Supports literacy

Makes needed information freely available

I s a place to read

I s a place to learn

Remarks:Perceptions

Books and place brand

Library digital resources: Awareness? Fit with lifestyle? Trustworthiness? Satisfaction?

UK compared to rest?

A homeworkinterlude

Eoghan

Change

Insanity is doing more of what you are already doing and expecting a different result.

AE

Change

1. Adding value: synthesise, specialise, mobilise

2. Gravitational pull: the long tail revisited

Adding value

Synthesize - to combine often diverse conceptions into a coherent whole.

Synthesize

Web services

Patron services

Content

Policies

Registries

Forward knowledge

Fulfillment services

Mobilize

Specialize - involve specific knowledge in order to serve a particular purpose; to apply or direct to specific end or use.

Specialize

…

Mobilize - to put into action

Workplace applications - points of need

Profiles

• Local service• Local added value• Local context• Local knowledge

Robin Murray

Synthesise, Local

CSUSM, David Walker

Synthesise, network

Synthesise, regional

Mobilize

Specialize

Specialize, Local

Specialize, local

Mobilize, Local

Mobilize

Gravitational pull

URL is the currency of the web

The long tail

Impact?

Systemwide efficiences

Aggregation of supply•Unified discovery•Low transaction costs

Aggregation of demand

Libraries and the long tail dynamic

Aggregate supply?

1.7% of circulations are ILLs

(60% of aggregate G5 collection owned by one library only)

Aggregate demand?

20% of collection accounted for 90% of use

(2 research libraries over ~4 years)

Each reader his/her book

Each book its reader

It must change

Add real value in a networked information environment: move to a higher place

Create gravitational pull: long tail issues

Pay attention; seek attention

Fragmentation is the enemy

http://orweblog.oclc.org

The end