How Travel Sites Can Give Mobile Users

Fast and Visually Engaging Web Experiences

The Great Mobile Travel Disruption

2 | Confidential and proprietary

$ 25.8 bn Estimated revenue of travel and hospitality bookings from mobile devices in 2015

US consumers booked travel via

smartphones in 2014 26 mn

Growth in mobile bookings

in the first half of 2014 20%

of travelers research flights and hotels

respectively from their mobile device 67% and 83%

of travelers purchase flight tickets

from a mobile device 49%

Mobile Device Consumer Behavior

3 | Confidential and proprietary

Mobile device users on the move After an unsatisfactory web experience

of road trippers book

hotels via mobile devices 20%

of last minute hotel bookings

are from smartphones 21%

or more share their travel

updates on social media 50%

of people less likely to

return to a website 88%

move to a

competitors site 78%

share bad experience

on forums online 42%

Mobile Device Consumer Behavior

4 | Confidential and proprietary

1 seconds delay

fewer page views

decline in conversions

3 seconds delay

of online travel and lodging

shoppers abandon a site

open a competing travel

site in another window 20%

43% 11%

7%

Challenges faced by travel and hospitality site publishers

5 | Confidential and proprietary

Keep up with the number

of web-enabled devices

Provide web experiences that are responsive

enough to meet user expectations

Highly dynamic content is

not easy to cache and must

be updated and customized

frequently for individuals

Higher page load times directly

impact the bottomline

viewing, over wireless

connections often result in

slower website load times

and a poor user experience

Larger images, 360

How brands can keep this fast growing customer segment happy

6 | Confidential and proprietary

Deliver rich

experiences with large, sharp

images,

personalized and

dynamic content,

and social graph

integration with zero wait time

Upgrade their

web performance

technology to

capture the

traveler in the

mobile moment

of need

Adapt to the

varied types

and sizes of

mobile devices

Stream web apps

instead of relying

on outdated

technologies

like caching

Adopt retina-class

displays to

accentuate user

experience of HD

images

Why the traditional Content Delivery Networks (CDN)

are losing relevance

7 | Confidential and proprietary

Designed to solve a 15 year old problem of latency

Cannot deliver large cached images over variable speed

Not designed for dynamic websites and the micro-

personalization of the social web environment

Long wait times for travel and hospitality site users

Provide fast and visually engaging experiences with

Software-defined Application Delivery (SDAD)

8 | Confidential and proprietary

The

Instart Logic

SDAD

Advantage

No need to choose between

fast load times and visually

engaging web experiences

New architectural approach decouples

the hardware and network from the

software used to deliver web applications

Provides policy management and orchestration

of feature options like image streaming, image

transcoding, image re-sizing and more

Packages and delivers web

pages and applications for faster

and richer user experiences

Generates the right image size on

demand for any device, scaling

automatically to smartphones and tablets

Dramatically decreases load

times with HTML streaming for

faster end user experience

For more information, read the

white paper that explains:

9 | Confidential and proprietary

DOWNLOAD WHITE PAPER

Instart Logics breakthrough technology

Solutions for super-charging immersive website performance

How to attract more business from mobile device owners and boost bottomline with increased bookings