giuliano mazzuoli
DESCRIPTION
writing instruments made in italy.TRANSCRIPT
writing toolsGIUL IANO MAZZUOL I
some history 2
introduction 4
museo ducati line 6
museo ducati mini offi cina 10
museo ducati due tempi offi cina 12
museo ducati quattro tempi offi cina 14
museo ducati forcella 16
museo ducati gran sport 18
museo ducati window display 20
aPPens 22
offi cina line 26
minioffi cina line 32
cassetta line 34
lima line 36
stelvio line 38
offi cina accessories 42
cassia 264 line 44
mokina line 48
mokina tuttatonda line 54
window displays 56
corporate gifts 58
made in italy 60
writing toolsGIUL IANO MAZZUOL I
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intro
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historytorySSSSproduces and markets writing products3.6.5 p
are completely handcrafted in thethat aFlorentine hills. Through its products the com-lpany expresses the creative genius of Giuliano Mazzuoli, who for a while now has also dedicatedhimself to the conception and realization of prestigious timepieces like Manometro and Contagiri. These watches are appreciated andworn by many famous people.
Pens and pencils come out of the acceptedl i l f iti bj t d l
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Giuliano Mazzuoli’s passion for racing when he raced in the 1970s with the glorious Alfa RomeoGTA in competition meets today’s passion for time instruments. The powerful emotion driven memories of those days is the primary inspirationin the creation of the Contagiri watch (“contagiri” in Italian means tachometer).
The Contagiri watch is available in stainless steel and DLC (diamond-like carbon) or 18K rose gold and titanium. A limited edition series of the watch is dedicated to the 8C Competizione. Thisspecial edition watch is available in either stainless steel and DLC (diamond-like carbon) or in 18K rose gold and titanium.
Giuliano Mazzuoli presented the watch to Paul Newman, who besides being an actor of internatio-nal fame, was a race car driver who undoubtedly derived his share of powerful emotions from the tachometer. A special edition series of 25 Contagiri watches (25 because Paul Newman was born in1925) will be donated to the “Hole in the Wall”foundation founded by Paul Newman and will be put up for auction. The foundation provideschildren with cancer and other serious illnesses and conditions a camping experience of the highest quality, while extending year-round support to theirfamilies and health care providers.
Advertising campaignfor Giuliano Mazzuoli’s
Manometro. - Foto: Oliviero Toscani
Giuliano Mazzuoli’sContagiri wins as
watch of the year in 2009.
Giuliano’s ffriendship with LapoElkann led him to create a line
of agendda books and writinginstruments that were sold
successfully in 2006.
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The Offi cina Museo Ducati collection is a line of writing instruments completely handcrafted in Florence, Italy. Every pen is sculpted froma solid piece of aluminum that is shaped and milled into an original object with functional characteristics.
The Offi cina Museo Ducati collection (“offi cina” meaning “workshop”in Italian) is the fi rst range of writing instruments ever created by Giuliano Mazzuoli. The product line is inspired by workshop tools used in his grandfather’s bicycle workshop at the beginning of the 1900s in Tavarnelle Val di Pesa, in the heart of the Chianti region of Tuscany, Italy. Passion and history are combined with mechanicalexcellence and a long tradition of motorsport. From this synergy the Offi cina Museo Ducati collection was born. The pens are red, made out of anodized, polished chrome aluminumand adopt the form of an End Mill, Thread, and Micrometer. There are also two new models in the collection, created by GiulianoMazzuoli to celebrate this prestigious partnership: the Offi cinaForcella pen, unique for its fi ve writing functions, and the Offi cinaDue Tempi, an instrument that can be converted from a ballpoint toa 2 mm pencil.
The strong personality of the collection is wrapped inside an originaland retro-style packaging.
Fondazione Ducati Offi cial Licensed Product
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The Ducati Foundation and 3.6.5 by Giuliano Mazzuoli presentthe Officina Museo Ducati pen collection.
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Ducati Museum: handing down success.
Offi cially inaugurated on October16th 1998, the Ducati Museumhouses the motorcycle manu-facturer’s entire racing history. Founded in 1926 by the Ducatibrothers as an electromechanical company, today the companybears the fruit of almost a centuryof Italian labour and ingenuity, outof which it has amassed unforget-table victories and motorcycles, allof which are on display in the Ducati museum. The motorcycles are meticulously maintained and the museum houses such gems as the “Cucciolo” from 1946, with its simple 48cc four-stroke engine, the “Marianna” from1950, as well as original designs by Fabio Taglioni, the engineer and “father” of the Desmodromic system that is still used in today’s current production models.The museum takes visitors on an emotional trip down memory lane, reliving such races as Imola’s 200 Miles, the Isle of Man Tourist Trophy and the current world Superbike and Moto GP cham-pionships with ridersincluding Smart, Hailwood and Bayliss, along with many others whose names have become synonymous with speed and spectacular victories on race tracks all over the world. As well as a large red “helmet” crowned by 33 legendary motorcycles arranged on an illuminated track, the Museum also boasts seven themed multimedia rooms that provide a 360 degree overview of the history of Ducati and its motorcycles. The Ducati Museumbrings passion to life.
Ducati Foundation: driving social responsibility.
The Ducati Foundation is the entity that dedicates itself with passion,professionalism and pride to car-rying out not-for-profi t activities that concern the world of Ducati.The Ducati Foundation is involvedon various fronts in initiatives of a social, educational and cultural nature. The Foundation promotescampaigns that heighten aware-ness and educate people about road safety in Italy and in Europe. To conserve and underline the technical and historical heritage of the com-pany, it nurtures and promotes culture through education and training, also stimulating creativity and human ingenuity through the School of Historic Italian Automobile and Motorcycle Restoration (the so called “Scuola restauro auto e moto d’epoca Italiane”).
Besides provoking discussion among its supporters, the School of Restoration, created and developed to supportthe rediscovery and promotion of the Italian motorcycle and automotive tradition of the 1900s, is an initiativethat forms part of the inter-regional project “Motor Valley.” It is sponsored by the Italian Ministry of Industrial Activities, promoted by the Region of Emilia-Romagna and implemented in collaboration with the Province of Bologna. The Ducati Foundation: a passion for values.
Experimenting with passion.
“Fisica in Moto” is the didactic interactive physics laboratory created by the Ducati Foundation in collaboration with the Malpighi High Schoolof Bologna. A real bridge between schools and the world of work, itrepresents an advanced training experience that is at the same time very enjoyable, as visitors are given the chance to carry out interesting and fun scientifi c experiments.Based inside the Ducati factory and entirely dedicated to students of middle/high school age who are taking scientifi c subjects, Fisica in Moto is composed of three different rooms that lead visitors through the lawsof dynamics relative to translation and rotation. The fi rst room reproduces workbenches, as found in a real Ducati workshop; the second room con-tains a series of large interactive experiments that highlight fundamentalphysics and the laws of dynamics. The third and fi nal room invitesstudents to take part in a Moto GP of physics, by applying the conceptsthey have learned along the way. In this context, Newton’s laws, impulsetheory, and angular momentum are no longer abstract concepts but are demonstrated through the experiments and through refl ection on nature as well as in the greatness of physics at play. The didactic experimental strategy introduces students to the concepts of physics so as to guidethem towards the construction of conceptual models. Fisica in Moto: scientifi c passion.
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MOMMMMminioffi cinaminioMOMOMM
MINI OFFICINA
stylescolours
Museo Ducati logo
stylescolors
Ducati Museum logo
Micrometer - End Mill - Threadanodized red with polished chrome cap engraved on the back of the cap at 180° from the clip
Micrometer - End Mill - Threadanodized red - polished chrome cap engraved on the back of the cap at 180° from the clip
Micrometer
End Mill
Thread
Fountain pen
Ballpoint pen
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2 tempi offi cina2 tem222
OFFICINA 2 tempi
End Mill
End Mill
stylescolors
Museo Ducati logo
Micrometer – End Mill – Threadanodized red with polished chrome cap engraved on the back of the cap at 180° from the clip
Ballpoint pen or pencil
The new Due tempi (two-stroke) model was specifi cally created for the Offi cina Museo Ducati collection and isan original product with two functions: 2 mm pencil with a click mechanism and ballpoint pen.
The pencil can be used with either the button in view or with the cap screwed to the barrel of the pen. For practicality a pencil eraser and a pencil sharpener are also included.
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4 tempi offi cina4 tem4444
OFFICINA 4 tempi
a single stylecolors
Museo Ducati logo
End Millanodized red with polished chrome capengraved on the back of the cap at 180° from the clip
ballpoint pen, pencil, fountain pen, roller or colored roller (four colors)
The pen can be converted into different functions:The “4 tempi” (four-stroke) is an original product that can be easily transformed into different writing instrument functions:ballpoint pen – roller – colored roller (four colors) – 5.5 mm pencil – fountain pen.In the box are also fi ve 5.5 mm lead refi lls (graphite, blue, red, yellow, and green).
In the photograph to the left we show the pen with the gift box and the different pen confi gura-tions that can be assembled with the parts inside.”
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FORCELLA 3+2 multifunzione
a single styleMuseo Ducati logo
body in brushed aluminum and a red anodized cap engraved on the back of the cap at 180° from the clip
black ballpoint pen – red ballpoint pen – pencil – touchpad stylus – orange highlighter refi ll
The Forcella model was created specifi cally for the Offi cina Museo Ducati. The pen is inspired by the fork of amotorcycle (“forcella” means motorcycle fork in Italian), and integrates itself with the collection perfectly.The pen has three different writing functions (black ballpoint pen, red ballpoint pen, and 0.5 mm pencil). Also included in the box are other accessories: a pencil eraser, a touchpad stylus, and an orange highlighter refi ll.
multi-functionulti-functFFFF forcella 3+2FF
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The Ducati 100 and 125 Gran Sport are milestones in the history of Ducati, and they are among the earliestexamples of sports triumphs and commercial successes of the company. In fact, it was with the Gran Sportthat Ducati increased it’s victories in races and became synonymous with reliability. The Gran Sport were designed to participate in long distance races like the Giro d’Italia and the Milano-Taranto which crossed thousands of grueling kilometers and where no one ever stopped because of a mechanical failure. Another merit of the GranSport is that from the primary project of the engineer Fabio Taglioni, the living symbol of the motorcycle house,were derived the desmodromiche 125, the Grand Prix motorcycles of the time. The desmodromica distributionsystem was used for the fi rst time on the 125, and to this day is a corner stone of Ducati.It’s exclusive mechanics distinguish it from rest of the competition around the world, and makes it a leader forit’s refi ned technical aspects. Giuliano Mazzuoli wanted to remember this piece of history by designing a penin the Offi cina line and calling it the 125 Gran Sport. As always, the pen is made in aluminum and it takes itsinspiration from the air cooling wings that are typical on the racing motorcycles of Borgo Panigale, and have aknurled fi nish just like the motorcycles of the time. The pen is available in anodized red and super matt chromein two functions: ball point pen with Easy Flow system and a 0.7 mm pencil.
a single stylemuseo ducati logo
with red anodized aluminum body or supermatt chromelaser engraved
ball point (easy fl ow) - 0.7 mm pencil – ball point (eco in three colors)
125 GRAN SPORT
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MOMMMM125 gran sport25 gMOMOMM
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The Ducati racing team at the 1958 Tourist Trophy. It was the fi rst offi cial presence of the team from the Bolognese motorcycle house at the famous race. (Ducati Archive)
To support points of sales, two kits are available:- A. consists of 1 counter displayin vertical A4 format (see left) +1 counter display in horizontal A3format (see right) with historicalimages from the Ducati Museum + 1 white wooden base + 4 penholder stands + 15 Museo Ducatibooklets
- B. consists of 1 counter displayin vertical A4 format (see left) +1 counter display in horizontal A3format (see right) with historicalimages from the Ducati Museum + 2 pen holder stands + 10Museo Ducati booklets.
As well as showing them the entirecollection of Museo Ducati WritingTools by Mazzuoli, the Museo Ducati booklet contains many historical photographs from Ducati with interesting anecdotes and historical notes that will surely beinteresting to clients.
Franco Farné,historic rider and later in his career head mechanic for Ducati, crosses the fi nish line at the end of the Motogirod’Italia in 1956. (photoBreveglieri)
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A collection of pens called “aPPens: the writing tools with applications” was extracted from the new Mazzuoli Writing Tools catalog.
What is it?
We wanted to enhance our products so as to bring them closer to a youngeraudience (young people are less likely to purchase writing instruments to-day), and make products that communicate to people in the same language they are used to.
The line consists of a series of multi-function, hyper-accessorized Pens that are rich in multiple applications that are particularly attractive to a young and dynamic audience.
The pens come in captivating new packaging where the various functions are clearly indicated through icons like those found on Macs and smartphones.This modern method provides a new opportunity to propose Pens forsomeone’s own personal use or to purchase them as a gift for someone else.
AA appensappe
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June, 2010San Francisco North Beach Little ItalyItalian heritage SFphoto by Mark Whiteley
Something new happens in the pen world.
Appens : the writing tools with applicationspp g pp
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What do bicycles have to do with pens? Nothing. There is only a memory that makes me feel aparticular bond with the Offi cina line (“offi cina” in Italian means mechanical workshop).
The picture is from 1923 and the little girl in the picture is my mother. My grandfather Renatohad a mechanical workshop with lathes and cutters with which he built handcrafted bicycles.
At the beginning of the 1950s, with the advent of motorcycles in a hilly terrain like ours, the activity became obsolete and ended. A few years later, when I was about ten years old, I found and kept anold wooden box with metal objects that had a strange form. For someyears afterwards it was a treasure that I tried keeping secret.
In November 1999 I found myself in a modern mechanical workshop and while I was looking around I saw the same objects. Forty yearslater they still fascinated me with their beautiful shapes and I wantedto let others appreciate them not as mechanical tools and so “Offi cina,Writing Instruments” were born.
Giuliano Mazzuoli
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color
every model is available in
brushed chrome
- ballpoint
- 5.5 mm graphite pencil
- fountain pen
- 4 tempi
Micrometer
End mill
Thread
3131
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modmodelsels
colcoloror
funfunctictionsons
MicMicromrometeeter –r – En End Md Millill – – ThrThreadead
brubrusheshed cd chrohromeme
balballpolpointint pe pen -n - ro rolleller -r - co colorlored ed rolrollerler ( (foufour cr olors)
- f- founountaitain pn pen en - - 5.55.5 mm mm pe pencincill
The pen can be converted into different functions:The 4 tempi model is the only pen easily convertible into differentfunctions: - ballpoint, roller ball, colored rollel r ball (four colors), 5.5 mm graphite pencil, or fountain pen.In the box are fi ve 5.5 mm leads (graphite-blue-red-yellow-green).
The photograph on the right demonstrates how this model comesin the gift box x and the pens that can be assembled with h the partsthhat are in the box.
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color
every model is available in
brushed chrome - anthracite - bronze
- ballpoint
- fountain pen
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Micrometer
End mill
Thread
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colcolorsors
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MicMicromrometeeter –r – En End Md Millill – – ThrThreadead
brubrusheshed cd chrohrome me – a– anthnthracraciteite – brobb nze
balballpolpointint (e (easyasy fl fl ow)ow – balallpolpopointint (e( co c in thrthree e colcolorsorsorsors) ) )
- 2- 2 mm mm pe pencincil -l - coc lorred pencilils (s foufour cr coloolors)rs)
- l- leateatherher pe pen hn holdlder (brb owno , ooranrange ge or or yelyelllowloww le leleathathather)er)er))
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With the new concept aPPens we wanted to also proposea new series for the mini Offi cina line called Cassetta. Yes! Cassetta! CCassetta (in italian means box), and it’s named after a tool box because inside there are many applications that enhancece the design and the details of the hana dcrafted workmanship.p
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color
functions
supermatt - cromolux - bronze - orange
black ballpoint – red ballpoint, 0.7 mm pencil - touchpad stylus
- orange highlighter
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The Lima pen is inspired from the round fi le (lima in Italian) used byblacksmiths. It is a pen with three different writing functions (black ballpoint – red ball point – 0.5 mm pencil). Other accessories like the orange color underliner/highlighter, touchpad stylus,and pencil eraser are also included inthe box.
offi ficinaLLlimmaL
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In 1930 Renato Bacci participated in a famous Italian bicycle race as a mechanic for an important team of the time.
To commemorate the event 80 years later, Giuliano Mazzuoli (Renato’s nephew) introduces the Stelvio pen. The Stelvio is a ball point pen that can be converted into a 0.7 mm pencil.
Why Stelvio? For all professional or amateur cyclists this marvelous mountaintrail is a point of reference. It’s the guru of cycling, and the road to take your bike
on at least once in your life.
The pen is inspired from the aluminum bodies of racingbicycles. It’s thin, light, and easy to handle. With an EASY FLOW refi ll it becomes a true “racing pen” or it can be easily trasformed into a 0.7 mm pencil.
The various colors represent the jerseys worn by cyclists in the famous cycling race: pink, mauve, green, blue, red, black, and rainbow.
The pen can also be personalized in an infi nite number of ways thanks to the 15 colored rubber rings that decorate it. With the Stelvio, your bike is at “hand’s reach.”
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colors
functions
rainbow - pink - red - green - black - blue - mauve
ball point (easy fl ow) - 0.7 mm pencil - ball point (eco in three colors)
- kit of colored rubber rings
Blue
Mauve
Rainbow
Black
Pink
Red
Green
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Every pen comes in an elegant box with two compartments that contain 0.7 mm pencilrefi lls, colored ballpoint pen refi lls, personalization kit, and pencil eraser.
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offi cciAAaccessoriescceAAAAThe Offi cina line, extends its range by introducingthree gift accessories by coherently following andmaintaining its creative line.
• Key chain• Nut & bolt cuffl inks• Hinge money clip
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cassiacassCCCC 264
The Cassia is a road that is like a work of art. It’s a road that has itsorigins in the distant 154 B.C., the year that the Via Cassia wasfounded, and it celebrates and represents our culture. It begins in Rome at the Milvian Bridge and it goes all the way to Florence fi nishing on the Ponte Vecchio, crossing places like the Bolsena Lake,the Crete Senesi, the Val d’Orcia, and Chianti, which makes Italy well-known throughout the world. With the Cassia 264 we wanted to pay tribute to this beautiful road where Giuliano Mazzuoli’s grandfather had his bicycle workshop in Tavarnelle Val di Pesa at km 264 (there are infact 264 kilometers to Rome and 36 km to Florence).
Cassia 264 is an Italian pen with an unmistakeable style that brings us back to the era of Italian Modernism. The primary material is aluminum. The ergonomic grip, the elegant but rigorous styling with a decoration at the top make this pen a symbol of Italian style.
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cassia
color
functions
supermatt - black - red
ball point (easy fl ow) - 0.7 mm pencil -
ball point (eco in three colors) - kit of colored rubber rings
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CCEven Cassia comes in a box with two levels, and includCCpencil refi ll, colored ballpoint refi lls, personalization kit, and a
CCpencil eraser.
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mokinamokiMMMMWith the Offi cina line of pens I attracted the attention of the most important people in the world of pens. Part of the success of those pens is also due to the country I come from. It is because I am Italian and I am part of the most important design culture in the world that I had to present a new pen. I thought it was impossible, but it all happened during a telephone call.
I was doodling with my pencil when I interrupted my telephone call and said, “sorry but I have to go … I designed my new pen.” I onlyrealized it was the coffee-maker only after I had drawn it. The inspi-ration came at the right time because even in this pen there is amemory from my youth.
The so-called “American kitchens” hadn’t become popular yet inItaly. In my grandmother’s huge but minimally decorated kitchenthere were four or fi ve different size espresso-makers hanging on awall above a shelf. They were the only decorative objects in the kitchen and I had never seen my grandmother make coffee with them.She polished them everyday. This was in the 1950s, the time in whichthe Moka, designed and produced by Alfonso Bialetti in 1930, started to become well known all over the world. It reached places in the world where uses and customs regarding beverages were completely different from ours and it was used as a decorative accessory just likemy grandmother had done. I too see in this everyday object made upof two containers that screw into each other a masterpiece of design. Nothing is more diffi cult to design than simplicity and I wanted to commemorate this more than seventy year-old jewel in a writinginstrument.
Giuliano Mazzuoli
colors
every color is available in
anthracite - red - orange - pearl - violet - natural aluminum
- ballpoint
- fountain pen
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Every Mokina comes with a lanyard that is easily attachable to the top of the pen so that it can be worn aroundthe neck and always at hand’s reach.This accessory makes Mokina a very fashionable object.
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colore
every model is available in
righteous white - red passion - cromolux - supermatt
- ballpoint
- fountain pen
color
available in
pure black rubber
- ballpoint
- fountain pen
MOKINA 10 TH ANNIVERSARY
MOKINA TUTTA TONDA
anniversary
anniversary
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nniversaryyyiversa
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The Mokina Tutta Tonda is the rounded version of the famous classic Mokina and it is available in fi ve different colors: the black rubber version for the “anniversary” edition, a polished red, an opaque white, in addition to twochromed versions we call cromolux and supermatt. The colorations areapplied directly to the aluminum and are obtained by an innovative process that is unique to products of this kind. The round packaging is covered byan elegant pearl colored paper.
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corppoAAgiftsAAThe entire Mazzuoli Writing Tools collection can be personalized withthe symbol or logo of your company. The personalization of the pencan be done through three systems: laser engraving, diamond-point engraving, or it can be milled and enameled.
The packaging of the pen can be personalized with institutionalphotographs or graphics so as to create an object that coordinates itself perfectly with your company image.
Many prestigious companies have personalized our pens in order tosurprise their clients, employees, or their sales force with an original,high-quality product.
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laser engraved
diamond-point engraved
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progetto grafi co: Vincent Wolterbeek, Lastra a Signa (Fi)foto: Zerotremedia fotografi a, Tavarnelle v.p. (Fi)stampa: 365 s.r.l., Tavarnelle v.p. (Fi)
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