gina haddrick portfolio

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Gina Haddrick 2014 2015 Employment 2012 2010 2004 November 2014 – Present UsedEverywhere.com Position: Art Director March 2014 – November Creative Coco’Nuts, Edmonton Position: Freelance Graphic Designer March 2014 – November Red Point, Red Deer Position: Freelance Graphic Designer November 2012 - February 2014 TSB Realty, New Plymouth, New Zealand Position: Graphic Designer August 2010 – October 2012 Little G Graphic Design, Kendal, UK Position: Self employed Graphic Designer August 2010 – October 2012 Lavahouse Associates, Kendal, UK Position: Graphic Designer (Freelance) July 2004 – August 2010 Cypher Digital Imaging, Milnthorpe, UK Position: Graphic Designer Studies 2001 2000 September 2001 – June 2004 Nottingham Trent University (School of Art and Design) BA(Hons) Graphic Design September 2000 – June 2001 Kendal College (School of Art and Design) BTEC Diploma Art & Design Soſtware Skills Proficient in Adobe InDesign, Illustrator & Photoshop with a good working knowledge of Microsoft Office. Capabilities Extensive experience meeting and dealing with clients. Capable of managing multiple projects & meeting tight deadlines in a fast-paced business environment. Since gaining my bachelors degree in graphic design in June 2004, I have worked as a graphic designer for both large and small design companies in the United Kingdom, New Zealand and Canada. I have a widely varied design portfolio, gained from designing for a vast array of clients. I have thoroughly enjoying my latest design role, on contract as Art Director for UsedEverywhere.com. This position has given me the opportunity to work on a number of diverse projects and has given me great insight into the world of social media, all while adhering to strict company guidelines. Due to my current contract nearing it’s end, I look forward to new and exciting opportunities ahead. Graphic designer

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Portfolio of Gina Haddrick

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Page 1: Gina Haddrick Portfolio

Gina Haddrick

2014

2015

Employment

2012

2010

2004

November 2014 – Present UsedEverywhere.com Position: Art Director

March 2014 – November Creative Coco’Nuts, Edmonton Position: Freelance Graphic Designer

March 2014 – November Red Point, Red Deer Position: Freelance Graphic Designer

November 2012 - February 2014 TSB Realty, New Plymouth, New Zealand Position: Graphic Designer

August 2010 – October 2012 Little G Graphic Design, Kendal, UK Position: Self employed Graphic Designer

August 2010 – October 2012 Lavahouse Associates, Kendal, UK Position: Graphic Designer (Freelance)

July 2004 – August 2010 Cypher Digital Imaging, Milnthorpe, UK Position: Graphic Designer

Studies2001

2000

September 2001 – June 2004 Nottingham Trent University (School of Art and Design) BA(Hons) Graphic Design

September 2000 – June 2001 Kendal College (School of Art and Design) BTEC Diploma Art & Design

Software SkillsProficient in Adobe InDesign, Illustrator & Photoshop with a good working knowledge of Microsoft Office.

CapabilitiesExtensive experience meeting and dealing with clients. Capable of managing multiple projects & meeting tight deadlines in a fast-paced business environment.

Since gaining my bachelors degree in graphic design in June 2004, I have worked as a graphic designer for both large and small design companies in the United Kingdom, New Zealand and Canada. I have a widely varied design portfolio, gained from designing for a vast array of clients.

I have thoroughly enjoying my latest design role, on contract as Art Director for UsedEverywhere.com.

This position has given me the opportunity to work on a number of diverse projects and has given me great insight into the world of social media, all while adhering to strict company guidelines.

Due to my current contract nearing it’s end, I look forward to new and exciting opportunities ahead.

Graphic designer

Page 2: Gina Haddrick Portfolio

Gina Haddrick

Annual reportRed Deer & District Museum Society

1911 Ross Street, P328, Red Deer & District Archives

1911 Ross Street, P328, Red Deer & District Archives

Contents:

3 Message from the E.D. & President

4 It was a Remarkable Year!

5 Members, Donors & Funders

6 Hats Off to our Volunteers!

7 Exhibiti on Highlights

8 Collecti on Highlights

9 Program Highlights

10 Event Highlights

11 Looking Forward (2014 Strategic Plan)

OUR VISION:The MAG inspires passion for history and art in our community.

OUR MISSION:To represent the history, culture and art of Central Alberta for our community and the rest of the world.

fb.com/RedDeerMuseumandArtGallery @RedDeerMuseum | 403.309.8405 | www.reddeermuseum.com

See War Brides: One Way Passage exhibit by artist Bev Tosh.See items from the MAG’s collection.Create a hair fascinator or fabric boutonniere.Delicious teas and pastries served. Drop in after work at 5:00pm to check out the galleries.Program runs from 7:00pm - 9:00pm.Included with general admission or MAG membership

Get Your Vintage On...Get Your Vintage On...Red deeR MuseuM & ARt GAlleRy

PreSenTS

June 19, 2014June 19, 2014 7pm – 9pm7pm – 9pm

Detail o

f Ann

e, by

Bev

Tosh

Page 3: Gina Haddrick Portfolio

Client: Rum Doodle

Brief: To create an identity for a

quintessentially English bed and breakfast in

the English Lake District.

Continuation: Business Cards, postcards,

flyers, umbrellas, wine bottle labels, door

hangers, building signage, car signage, and

website, www.rumdoodlewindermere.com

Brand Identity

Page 4: Gina Haddrick Portfolio
Page 5: Gina Haddrick Portfolio

Brand IdentityClient: Maple Timothy

Brief: To create a company logo incorporating

a graphic depiction of the ‘Timothy’ plant. Logo

to be used on vehicles and company clothing.

Page 6: Gina Haddrick Portfolio
Page 7: Gina Haddrick Portfolio

Brand IdentityClient: The Eclectic Rooms

Brief: To produce a logo that promotes a

company selling a diverse range of Vintage,

Modernist & Mid-Century design furniture.

Continuation: Website design

www.theeclecticrooms.co.uk

Page 8: Gina Haddrick Portfolio
Page 9: Gina Haddrick Portfolio

Web DesignClient: Go Easy

Brief: To design an easy to navigate website to

promote alternative transport options, for a

local council. www.goeasy.org.uk

Continuation: Leaflets, posters, illustrated

maps, t-shirts and shopper bags

Page 10: Gina Haddrick Portfolio
Page 11: Gina Haddrick Portfolio

Web DesignClient: DGL Systems

Brief: To design a clean, corporate, brochure site.

www.dgl-systems.co.uk

Continuation: Stationery, flyers and adverts

Page 12: Gina Haddrick Portfolio
Page 13: Gina Haddrick Portfolio

Web DesignClient: Chesters By The River

Brief: To design a user friendly website to

promote a popular bakery, café and shop.

www.chestersbytheriver.co.uk

Continuation: Branding, shopper bags, product

labels, stationery, flyers, advertisements.

Page 14: Gina Haddrick Portfolio
Page 15: Gina Haddrick Portfolio

Design for PrintClient: Red Deer Museum & Art Gallery

Brief: To design an event poster based on a vintage theme.

Continuation: Museum report, war memorial book cover.

Page 16: Gina Haddrick Portfolio

fb.com/RedDeerMuseumandArtGallery @RedDeerMuseum | 403.309.8405 | www.reddeermuseum.com

See War Brides: One Way Passage exhibit by artist Bev Tosh.See items from the MAG’s collection.Create a hair fascinator or fabric boutonniere.Delicious teas and pastries served. Drop in after work at 5:00pm to check out the galleries.Program runs from 7:00pm - 9:00pm.Included with general admission or MAG membership

Get Your Vintage On...Get Your Vintage On...Red deeR MuseuM & ARt GAlleRy

PreSenTS

June 19, 2014June 19, 2014 7pm – 9pm7pm – 9pm

Detail o

f Ann

e, by

Bev

Tosh

Page 17: Gina Haddrick Portfolio

Design for PrintClient: Personal Wedding Project

Brief: To create a fun, illustrative, wedding invitation,

based on the idea of a luggage tag.

Continuation: RSVP cards, information cards, name tags,

favour tags, guest book, thank you cards, website,

www.ginaandben.wix.com/ourwedding

Page 18: Gina Haddrick Portfolio

Will you be my

page boy ?

Reece Irving

Page 19: Gina Haddrick Portfolio

Design for PrintClient: Edapt

Brief: To design a full set of corporate brand guidelines

to support a company’s new identity.

Continuation: Colour palette document and

website, www.edapt.org.uk

Page 20: Gina Haddrick Portfolio
Page 21: Gina Haddrick Portfolio

Design for PrintClient: Red Deer Museum & Art Gallery

Brief: To design a 12pp brochure style annual report,

suitable for web and for print.

Continuation: Event posters.

Page 22: Gina Haddrick Portfolio

Annual reportRed Deer & District Museum Society

1911 Ross Street, P328, Red Deer & District Archives

1911 Ross Street, P328, Red Deer & District Archives

Contents:

3 Message from the E.D. & President

4 It was a Remarkable Year!

5 Members, Donors & Funders

6 Hats Off to our Volunteers!

7 Exhibiti on Highlights

8 Collecti on Highlights

9 Program Highlights

10 Event Highlights

11 Looking Forward (2014 Strategic Plan)

OUR VISION:The MAG inspires passion for history and art in our community.

OUR MISSION:To represent the history, culture and art of Central Alberta for our community and the rest of the world.

Page 23: Gina Haddrick Portfolio

IllustrationClient: University of Alberta

Brief: To create an illustration for the University

of Alberta, portraying the impact climate change

and wildfire has on the ecosystem, and the

responses that are taken to meet the change.

Page 24: Gina Haddrick Portfolio
Page 25: Gina Haddrick Portfolio

Client: Little G Designs

Brief: Illustrate a ‘boys’ alphabet and a ‘girls’ alphabet,

to be used as personalised gifts for children.

Continuation: Alphabet Posters, bedroom door plaques,

height charts and website, www.littlegdesigns.co.uk

Illustration

Page 26: Gina Haddrick Portfolio
Page 27: Gina Haddrick Portfolio

Client: Windermere Arts Council

Brief: To illustrate a section of a local high street in

Windermere, without using colour.

Illustration

Page 28: Gina Haddrick Portfolio
Page 29: Gina Haddrick Portfolio

Client: Peter & Linda Walker

Brief: To create a series of photo books from various holiday

photographs, and design covers to illustrate their journeys.

Illustration & Book Layout

Page 30: Gina Haddrick Portfolio
Page 31: Gina Haddrick Portfolio

Company: UsedEverywhere.com

Brief: To adhere to strict company brand guidleines throughout a

number of printed and online mediums.

Brand Application

Page 32: Gina Haddrick Portfolio

Amy Veloso, Business Account ManagerPhone: 778-402-8817

Toll Free: 888-480-3250 Ext 3236Email: [email protected]

*Data from April 1, 2014 to May 31, 2015

84 SITES ACROSS CANADA

AVERAGE PAGEVIEWSPER VISIT ARE

AVERAGE TIMEPER VISIT IS7 MINS & 1SECOND

MILLION MONTHLY

57PAGEVIEWSMILLION MONTHLY

SESSIONS

10.2%

23.9%

18.9%

22.5%

17%

7.5%

58%OF USERS ARE MALE

USERS AGED 18–24

USERS AGED 25–34

USERS AGED 35–44

USERS AGED 45–54

USERS AGED 55–64

USERS AGED 65+

5.8

9.91

How remarketing works

An intelligent way to build brand awareness with qualified customers. Extend your reach and target customers interested in the same products and services you offer.

Remarketing

1.6 million people visit UsedEverywhere.com each month

A1 CARS

A1 CARS

ueSPORTSWEAR.COM

Your brand stays top of mind with the user

CarsChildrens Items

Clothing

When a user visits your interest category, we tag them

A1 CARS.COM

BUYNOW

Remarketing results in higher ROI

Contact your Business Account Manager to find out how remarketing can work for your business

CarsChildrens Items

Clothing

Now your ads appear to that same user as they browse the web

1

4

2

5

3

Page 33: Gina Haddrick Portfolio

Company: UsedEverywhere.com

Brief: To create images to promote UsedEverywhere.com

across various social media platforms.

Social Media

Page 34: Gina Haddrick Portfolio