#gillettesalutes campaign celebrates 50 years of … · on the 50th anniversary of ns, gillette...
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#GilletteSalutes Campaign Celebrates 50 years of National Service
On the 50th anniversary of NS, Gillette kicks off a year-long campaign
to recognize national servicemen for their commitment to the nation’s defence
SINGAPORE, May 3, 2017 – Gillette, the world’s leading male grooming brand and a flagship brand of Procter & Gamble (P&G), today embarked on a year-long campaign to recognise and thank generations of National Servicemen for their dedication and contributions to Singapore’s defence. The campaign, “#GilletteSalutes the NSman in You”, is the first in a series of initiatives lined up to celebrate NS50 – the 50th anniversary of National Service this year – just as P&G celebrates its 30th year of calling Singapore home. The #GilletteSalutes campaign kicked off today with a launch event to unveil a National Service tribute short film Gillette Salutes the NSman in You, directed by Jack Neo, award-winning Singaporean filmmaker of hit local film franchise “Ah Boys to Men”. This video celebrates the dedication and hard work of Singapore’s defenders, who are groomed to Shield the Nation. The launch was fittingly held at CM-PB at Dempsey, home to the Ministry of Defence's Central Manpower Base from 1972 to 1989, where National Service enlistees were inducted into the Singapore Armed Forces (SAF). Gillette also announced ten island wide in-store roadshows from May to July, where customers will be able to purchase Gillette’s best razor to date, the Gillette Fusion ProShield – at 50 percent off, the ability to personalize their razors with 10 different NS50-inspired designs on-site at the roadshows. From 19-21 May will also be the mega roadshow that will be held at Plaza Singapura, where members of the public can experience firsthand what NSmen undergo as part of their Individual Physical Proficiency Test. Anyone can test their fitness in the Shield Obstacle Mission Challenge, a military-inspired obstacle course. As part of P&G’s 30th anniversary and NS50 celebrations, the Gillette Salutes campaign will wrap with P&G hosting the SAF Day Combined Rededication Ceremony 2017 for the Central Business District & South Zones on SAF Day (30 June, Friday), where employers and active Operationally Ready National Servicemen (NSmen) alike are encouraged to affirm their support and dedication to the Total Defence of Singapore. Ong Yuh Hwang, Managing Director of P&G Malaysia, Singapore and Brunei, said, “NS50 is a timely recognition of the SAF’s role in defending our country. Gillette has always stood for the Best A Man Can Get, and, through this campaign, we pay tribute to the best Singapore defenders with our best razor. We take this opportunity to thank our National Servicemen for their invaluable service, without whom Singapore would not enjoy the peace and stability that she does. This year, Procter & Gamble also celebrates 30 years in Singapore and we are grateful for the strong partnerships forged through our presence here. We are proud to not only count many active and former National Servicemen among our employees, but also celebrate NS50 and recognise National Servicemen, a central pillar of the nation.”
About Procter & Gamble
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands.
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For more information, please contact: Deirdre DePadua Veralyne Tan Procter & Gamble Asia Pacific Procter & Gamble Asia Pacific Tel: (65) 9171 1576 Tel: (65) 9173 8939 Email: [email protected] Email: [email protected]