Current ProductsCurrent Products

Current ProductsCurrent Products

Current ProductsCurrent Products

Current ProductsCurrent Products

PerceptionsPerceptions

Hoovers.com Analysis

PerceptionsPerceptions

Brand EmotionalModifier

DescriptiveModifier

Brand Function

Gillette Dependable Innovative Grooming Products

PerceptionsPerceptions

PerceptionsPerceptions

Price

Performance

Bic Schick

EvolutionEvolution

EvolutionEvolution

Gillette

High-tech

Sleek

Premium

Cutting-edge

Proven craftsmanship

SexyEmpowering

Modern but Retro

I would recommend itReliable

Feminine

DesirableMasculine

Someone you want to date

Tough-guyRugged

Man’s manGeorge Clooney

Goddess

Soft & Smooth

Durable Pricey but worth it Quick and easy shave

Best shave you can get

EvolutionEvolution

Old Style Brush and Razor

Lubricant, Pheromones

Fog-proof Shaving Mirror

Lubricant, Pheromones

Shaving Cream Towelettes

New ProductsNew Products

New ProductsNew Products

New ProductsNew Products

New ProductsNew Products

New ProductsNew Products

New ProductsNew Products

RecommendationsRecommendations

RecommendationsRecommendations

RecommendationsRecommendations

RecommendationsRecommendations

RecommendationsRecommendations

RecommendationsRecommendations

RecommendationsRecommendations

RecommendationsRecommendations

RecommendationsRecommendations

QuestionsQuestions