gilles petit · 2015. 11. 19. · 7 countries in europe: france, italy, spain, belgium, germany,...

21
GILLES PETIT NON EXECUTIVE CHAIRMAN - CEO SENIOR ADVISOR - BOARD MEMBER MAISONS DU MONDE ELIOR CARREFOUR PROMODES BRUNO PETIT ARTHUR ANDERSEN KEY COMPETENCIES EDITORIAL

Upload: others

Post on 31-Jul-2021

1 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: GILLES PETIT · 2015. 11. 19. · 7 countries in Europe: France, Italy, Spain, Belgium, Germany, Switzerland and ... Carrefour Market Géant Casino Super U Auchan Leclerc Carrefour

1

GILLES PETITNON EXECUTIVE CHAIRMAN - CEO SENIOR ADVISOR - BOARD MEMBER

MAISONS DU MONDE ELIOR CARREFOUR PROMODES BRUNO PETIT ARTHUR ANDERSEN

KEY COMPETENCIESEDITORIAL

Page 2: GILLES PETIT · 2015. 11. 19. · 7 countries in Europe: France, Italy, Spain, Belgium, Germany, Switzerland and ... Carrefour Market Géant Casino Super U Auchan Leclerc Carrefour

Performance, initiative and commitment are the values which have shaped my career to date.

I have put these values into practice in progressively more senior roles at Promodes, Carrefour, Elior Group and, most recently, Maisons du Monde.

From turnarounds of Carrefour Belgium and Champion supermarkets in Spain, through brand harmonisation and new concept development in Carrefour Spain and as CEO of Carrefour France, I led a continuous process of transformation, innovation and brand convergence which is still bearing fruit today.

At Elior, I developed and delivered the Elior Ambition program which, together with a series of financial and M&A transactions, led to a highly successful IPO in June 2014, which it was my honour to lead.

These achievements, accomplished only by engaging the full commitment of those working for me, have been the highlights of my professional life. They, and the values which underpin them, are the foundations on which I permanently seek to build my career.

Gilles Petit

EDITORIAL

2

Page 3: GILLES PETIT · 2015. 11. 19. · 7 countries in Europe: France, Italy, Spain, Belgium, Germany, Switzerland and ... Carrefour Market Géant Casino Super U Auchan Leclerc Carrefour

3

KEY COMPETENCIES

CEO with outstanding experience in Retail & Services B to C, B to B

International exposure to Europe and USA

Strong operational & financial background

Successful IPO experience

DIFFERENTIATING STRENGTHS

Innovating in brands & marketing

Helping people work together

Achieving business model turnarounds

Managing operational & financial matters

Delivering resilient, profitable and cash generative growth

Pioneer in Carrefour brand convergence strategyInitiator of Carrefour City concept (urban format)Launching of 500 Carrefour hard discount references Elior brand convergence strategyImplementing innovative solutions in contract catering at Elior

Carrefour/Promodes merger, changing of Promodes hypermarkets into CarrefourSocial turnaround, Carrefour BelgiumElior Ambition program: revenue growth, operational efficiency, people & brand

GB/Carrefour BelgiumChampion supermarkets in SpainShopi, 8 à 8 in France

Successful M&A integration process (Elior)Productivity optimization programsCost reduction programsVarious amendments, financial waivers, issuance of bonds (Elior)

Page 4: GILLES PETIT · 2015. 11. 19. · 7 countries in Europe: France, Italy, Spain, Belgium, Germany, Switzerland and ... Carrefour Market Géant Casino Super U Auchan Leclerc Carrefour

4

MAISONS DU MONDE

Page 5: GILLES PETIT · 2015. 11. 19. · 7 countries in Europe: France, Italy, Spain, Belgium, Germany, Switzerland and ... Carrefour Market Géant Casino Super U Auchan Leclerc Carrefour

5

KEY FIGURES 2015*

ABOUT MAISONS DU MONDE

€605m 241 388,000m2

International footprint

311,000m2+4,000revenues stores

in Europestorage capacity

total store surfaceemployees

Home products Successfully internationalized

7 countries in Europe: France, Italy, Spain, Belgium, Germany, Switzerland and

Luxembourg

11 websites in the world: France, Italy, Belgium, Spain, Germany, Luxembourg, Switzerland, Austria, the Netherlands, Portugal and

United Kingdom

2015 - Today

5

CEO of Maisons du Monde Group

Chairman of the executive committee

*Figures as of December 31, 2014

DecorationFurniture

58%42%WebStores

15%85%InternationalFrance

32%68%

Multi-channel retail network

MAISONS DU MONDE, A UNIQUE PROFILE IN THE HOME DECORATION MARKET

Maisons du Monde is a fast-growing multichannel retailer of home decoration products: stylish, affordable homeware items sold through our network of stores, our online platform and our catalogue. Our product categories include small decorative products, such as household textiles, tableware and kitchenware, mirrors and picture frames, as well as large decorative products and furniture, such as large mirrors and lamps, tables, chairs, armchairs and sofas, cupboards, bookshelves and outdoor furniture. All of our products are offered under our own « Maisons du Monde » brand and substantially all of our furniture is delivered to our customers fully assembled.

Page 6: GILLES PETIT · 2015. 11. 19. · 7 countries in Europe: France, Italy, Spain, Belgium, Germany, Switzerland and ... Carrefour Market Géant Casino Super U Auchan Leclerc Carrefour

6

ELIOR

Page 7: GILLES PETIT · 2015. 11. 19. · 7 countries in Europe: France, Italy, Spain, Belgium, Germany, Switzerland and ... Carrefour Market Géant Casino Super U Auchan Leclerc Carrefour

Chief Executive Officer shaping Elior into a leading operator in the contracted food & service industry, listed on NYSE Euronext Paris, with over 100,000 employees and €5bn in sales.

KEY FIGURES 2014

SHAPING A LEADING CATERER END MARKETS

€5,341bn 3.8m €447m

106,000#4

13

revenues guests served every day

EBITDA

employees

worldwide in contract catering

countries of operations

Activity Contract catering & support services

FootprintConcession catering & travel retail

in France, Spain and Italy in contract & concession catering

Contract catering & Support services

Concession catering & Travel retail

48%

52%

worldwide in concession catering

70%

30%

Business & Industry

Education

Healthcare

46%

28%

26%

#3

#1

Airports

Motorways

Railways, City sites & Leisure

40%

37%

23%

Italy, Spain, UK, Germany, Belgium and the Americas

France

2010-2014

7

Page 8: GILLES PETIT · 2015. 11. 19. · 7 countries in Europe: France, Italy, Spain, Belgium, Germany, Switzerland and ... Carrefour Market Géant Casino Super U Auchan Leclerc Carrefour

8

Developing business in Europe and United States

DELIVERINGSOLID GROWTH ... ... AND STEADY EBITDA EVOLUTION

EVOLUTION OF NET DEBT / EBITDA

2011 20122010 2013 2014(Post ipo)

Growth rate (%) EBITDA margin (%)

Evolution of revenue (€m) EBITDA evolution (€m)

Group

Organic

GDP-3.7

0.4

3.9

6.5

-0.2

3.0

2009 2014

3.5

4.94.2

4.9

3.25

+50 bp EBITDA

2009

7.2 7.88.4

10.1

7.9

10.1

2014

Group

Concession

Contract

Concession cateringGroup Contract catering

2009-2014 PF CAGR

2009 2010 2011 2012 2013 2014

+8.45%Group

+9.15%

+8.96%

3,561

1,104

2,457 2,5552,814 3,061

3,4883,774

1,213 1,345 1,404 1,529 1,567

3,769 4,158 4,4645,017 5,341

Concession cateringGroup Contract catering

2009-2014 PF CAGR

+9.80%Group

+7.26%

+10.6%

2009 2010 2011 2012 2013 2014

280334 363 360

424 447

112

177 210228 229

289 293

132 142 137 143 159

(€450mdividend recap)

Page 9: GILLES PETIT · 2015. 11. 19. · 7 countries in Europe: France, Italy, Spain, Belgium, Germany, Switzerland and ... Carrefour Market Géant Casino Super U Auchan Leclerc Carrefour

MARCH 2015: ADMISSION INTO SBF 120

€954 MILLION RAISED BY ELIOR

COMPANY ADVISORS: Rothschild & Cie

BOOK RUNNERS: Deutsche Bank, JP Morgan, CA CIB, HSBC, Barclays, Crédit Suisse

CAPITAL STRUCTURE POST IPO TRADING

+16.3%

Rate as of March 19, 2015

(First quarter 2014/2015 results, Governance changes)

Opening price as of June 11, 2014

€14.7

€17.1

New Shares (Primary)€785.0m

€61.7m Secondary

€107.3m Green shoe

Public

Charterhouse

Chequers

BIM (Robert Zolade)

Others

37.0%

36.6%

4.6%

20.0%

1.6%

SUCCESSFUL IPO

9

Page 10: GILLES PETIT · 2015. 11. 19. · 7 countries in Europe: France, Italy, Spain, Belgium, Germany, Switzerland and ... Carrefour Market Géant Casino Super U Auchan Leclerc Carrefour

10

CARREFOUR

Page 11: GILLES PETIT · 2015. 11. 19. · 7 countries in Europe: France, Italy, Spain, Belgium, Germany, Switzerland and ... Carrefour Market Géant Casino Super U Auchan Leclerc Carrefour

11

KEY FIGURES

WINNING MARKET SHARE ONE AND ONLY BRAND IMPROVING BRAND EQUITY

€37bnconsolidated

revenue

900supermarkets

1,000convenience

stores

140,000employees

#1 in France

200hypermarkets

Setting up new basis for the future of Carrefour

Transforming Champion Supermarkets into Carrefour Markets

Inventing new urban concept Carrefour City

Launching Carrefour Discount range of products

13.1

8.0

13.0

8.4

21.421.1+30bp* 2.3

2.0 2.1

1.7 1.7

0.70.5

0.70.5

2.6

2009 2010

2008 2009

A new commercial dynamic

*Carrefour - Carrefour Market CarrefourLeclercAuchanSuper UGéant Casino

2008-2009 FRANCE

A SINGLE BRAND, MULTIPLE FORMATS

Page 12: GILLES PETIT · 2015. 11. 19. · 7 countries in Europe: France, Italy, Spain, Belgium, Germany, Switzerland and ... Carrefour Market Géant Casino Super U Auchan Leclerc Carrefour

12

KEY FIGURES ONE AND ONLY RETAIL BRAND TO INCREASE SALES / SQUARE METER IN FRANCE

+6.7%

+5%

1,000

growth over 12 months period

increase in transactions globally for the Group

CarrefourMarkets

Carrefour Market roll out

A new generation of supermarkets

Transforming Champion into Carrefour Markets

Modern image

Shopping experience

Loyalty card

Champion 2008

Carrefour Market 2009

TV advertising

Advertising

Choice

Private label quality

Private label quality/price

Promotion

Price

A new commercial dynamic

2008-2009 FRANCE

2009, A YEAR OF RENEWAL PARTICULARY IN FRANCE, WHERE NEARLY 1,000 SUPERMARKETS BECAME CARREFOUR MARKETS

Page 13: GILLES PETIT · 2015. 11. 19. · 7 countries in Europe: France, Italy, Spain, Belgium, Germany, Switzerland and ... Carrefour Market Géant Casino Super U Auchan Leclerc Carrefour

13

KEY FIGURES

LAUNCHING OF CARREFOUR CITY CONCEPT

+30%65sales increase at stores converted

to the new concept in FranceCarrefour City

in 2009

A breakthrough initiative: new proximity urban concept

The urban convenience store, a successful concept

New brand

New store

New marketing concept, urban line of products, pricing

A new commercial dynamic

CARREFOUR CITY RECOGNIZED FOR EXCELLENCE Soon after its launch, Carrefour’s new urban concept received positive recognition from the profession: The Golden Banner Efficiency Award.This innovation was recognized with the 2009 LSA Innovation Oscar for food concepts.

2008-2009 FRANCE2008-2009 FRANCE

CARREFOUR CITY SUBSEQUENTLY ROLLED OUT TO 525 STORES IN 2015: A TRIBUTE TO THE SUCCESS OF THE CONCEPT

Page 14: GILLES PETIT · 2015. 11. 19. · 7 countries in Europe: France, Italy, Spain, Belgium, Germany, Switzerland and ... Carrefour Market Géant Casino Super U Auchan Leclerc Carrefour

14

KEY FIGURES

ONLY 8 MONTHS AFTER LAUNCHING

SALES GROWTH RATE OF CARREFOUR DISCOUNT PRODUCTS

Launching of 423

Over 2.2m11.6m

Carrefour Discount SKU’s

units of Carrefour Discount petits-beurre biscuits sold in France in 2009

famillies bought Carrefour Discount

Full revamping of the hard discount product range

Positioning Carrefour Discount to offer quality products at discount prices

of retention of new Carrefour Discount consumers

Product quality improvementOrganoleptic development

Pricing policyRebranding of product line and packaging

Review of

No cannibalization of the traditional Carrefour private label range of products

76%

68% of Carrefour Discount revenue comes from previous competitor’s brands

A new commercial dynamic

2006

95

100

105

2007 2008 Jan Feb Mar Apr May June Aug Sept Oct Nov Dec

99.2

94.091.6

93.291.6 92.2 92.4

100.2101.3

103.1105.3

103.2 103.3 102.8Carrefour Discount

2008-2009 FRANCE2008-2009 FRANCE

ROLL OUT IN BELGIUM FOLLOWING UP SUCCESS IN FRANCE

ROLL OUT IN BELGIUM FOLLOWING SUCCESS IN FRANCE

Page 15: GILLES PETIT · 2015. 11. 19. · 7 countries in Europe: France, Italy, Spain, Belgium, Germany, Switzerland and ... Carrefour Market Géant Casino Super U Auchan Leclerc Carrefour

15

KEY FIGURES

FIRST WORLWIDE TESTING OF BRAND CONVERGENCE

SUPERMARKETS TURNAROUND

168 €9.4bn +27 80hypermarkets sales revenues (2007) Stores opening

over the periodChampion supermarkets moved to

the Carrefour Express brand

Turnaround of supermarket business model

Maintaining profitable growth for hypermarkets

New offer

New store lay out

New pricing and promotion

New marketing positioning

Carrefour Express Activity contribution

Carrefour Spain Sales in €bn

Carrefour Spain Activity contribution in €m

-36

-12

14 7

2004 2005 2006 2007

2004

2004

2005

2005

2006

2006

2007

2007

A new commercial dynamic

0

8

0

9.4

600

2005-2008 SPAIN

CREATING A NEW FRANCHISED URBAN CONCEPT

Page 16: GILLES PETIT · 2015. 11. 19. · 7 countries in Europe: France, Italy, Spain, Belgium, Germany, Switzerland and ... Carrefour Market Géant Casino Super U Auchan Leclerc Carrefour

16

KEY FIGURES

FULL TURNAROUND OF THE COMPANY

Transforming "GB" into Carrefour

Empowering people, improving the social climate and reshaping the business model

Empowering executives, managing unions

Restructuring plan: head office, logistics

34 task forces, 350 managers involved

Remodeling of 58 hypermarkets stores (circa €100m CAPEX)

New price positionning, new promotion plan

Franchise development

€5bnconsolidated

revenue

73supermarkets

353franchising

supermarket

18,000employees

58hypermarkets

A new commercial dynamic

2005-2008 BELGIUM

Ebit in €m

0

Sales in €m

20002000

20012001

20022002

20032003

20042004

3,300,000-50,000

30,000

4,300,000

CHANGE MANAGEMENT: FOSTERING GROUP CULTURE AND VALUESIN A PERIOD OF TRANSFORMATION

Page 17: GILLES PETIT · 2015. 11. 19. · 7 countries in Europe: France, Italy, Spain, Belgium, Germany, Switzerland and ... Carrefour Market Géant Casino Super U Auchan Leclerc Carrefour

17

PROMODES

Page 18: GILLES PETIT · 2015. 11. 19. · 7 countries in Europe: France, Italy, Spain, Belgium, Germany, Switzerland and ... Carrefour Market Géant Casino Super U Auchan Leclerc Carrefour

18

KEY FIGURES

FULL OPERATIONAL EXPERIENCE THROUGH THE CYCLE

Building up key competencies

Managing P&L and operations

€27.4bnGroup revenue

in 2000

€1.4bnEBITDA in 2000

€202mEBITDA in 2000

(Continent)

€4.9bnSales in 2000 (Continent)

976supermarkets

(Champion, Shopi, 8 à huit, Codec)

119hypermarkets(Continent)

1998-1999

1995-1998

1993-1995

1991-1993

CEO, Continent Hypermarkets France One year mission: changing the Continent stores to Carrefour brand, merging the teams and the competencies, delivering expected profitability

CEO, Continent Hypermarkets France and Marketing & Sales Manager Responsible for full P&L and retail operations

Marketing & Sales Manager France In charge of Range, Merchandising, Pricing, Promotions for Continent hypermarkets and Champion supermarkets. Responsible for the international non food central purchasing

Methods and Organization Manager In charge of Supply Chain, Information Systems, and Capex Shared Service Centers

Store Manager In charge of the Wasquehal Hypermarket store (North of France), 10,000 m2, €76 million Sales, 400 employees. First P&L and management operational experience

Project Manager, reporting to the CEOOpening of the first multi format fast moving food products warehouse in Vendin le Vieil (North of France), for hypermarkets and supermarkets

1991

1990

1989-1999 PROMODES

Page 19: GILLES PETIT · 2015. 11. 19. · 7 countries in Europe: France, Italy, Spain, Belgium, Germany, Switzerland and ... Carrefour Market Géant Casino Super U Auchan Leclerc Carrefour

19

BRUNO PETIT

ARTHUR ANDERSEN

Page 20: GILLES PETIT · 2015. 11. 19. · 7 countries in Europe: France, Italy, Spain, Belgium, Germany, Switzerland and ... Carrefour Market Géant Casino Super U Auchan Leclerc Carrefour

20

Number three Company in the French market for individual house construction,

turnover of €150m, 3,000 employees

CFO, General Secretary, in charge of Finance, Legal and Information Systems

Audit & Consulting: Assistant, Senior, Manager, specialized in Retail Business

Regulatory Auditing, Mergers & Acquisitions, Due Diligence, Restructuring Consulting

GROUPE BRUNO PETIT

ARTHUR ANDERSEN PARIS

1987-1989

1980-1987