online recruitment data has evolved

Giles Guest

research analytics strategy

search engine marketing

social media

training and conferences

online recruitment

data. applied datadata. data.

why applied data?

51% employers not effectively measuring recruitment activity

Enhance Media / The FIRM, 2011

why applied data?

am I getting the best candidates?

which channels are working?

how can I save money?

why are competitors outperforming us?

why are candidates rejecting us?

three key types of data

candidatedata

market data

activity data

three examples

search engines

social media

careerwebsites

search engines

careerwebsites

Twitter #which_hash_tag?

#dmsfgds #khkjh’#mghkjdfhds click here please sirte

#Hashtag use per hour

#financialplanning 5

#IFA 2.3

#accountancy 1.3

#cima 0.5

#Hashtag use per hour

#financejobs 0.75

#financejob 0.08

#accountantjobs 0.04

#accountancyjobs 0.02

Twitter call to action

call to action applications

“Apply Now” 15

“To Apply…” 9

“Join Us” 6

“Learn More” 1 goo.gl/4FuDD

Goo.gl free social media metrics

→ goo.gl/4uDD yoursite.com/accountant-jobs/ref12345

three examples

search engines

social media

careerwebsites

careerwebsites

socialmedia

seo which keyword?

“media jobs” “media careers”“media career

opportunities”

searches high medium low

experience allabove

averagehigh

seo which keyword?

“media job”

or “media jobs”

“media jobs” or

“media jobs bristol”

seo compelling messages

paid search optimising spend

Bid: 60p

Bid: 40p

Bid: 60p

Bid: 40p

three examples

searchengines

social media

careerwebsites

search engines

socialmedia

website candidate data

34%

5%

38%

12%

11%

website candidate data

Job title Account Manager – Media Sales – London Salary competitive

Description

We have an amazing opportunity for an experienced Media Sales Professional to join a women’s launch current affairs consumer magazine!

As a fully credited Investor in People we are seeking a motivated and talented individual to join our team.

Your Profile• A highly accomplished Media Sales Professional from a news and current affairs press background• Face to face experience• Experience of selling to the Middle East and Africa is essential• Excellent presentation skills and strong negotiation ability• Fluent in French

You will grow new business and develop significant relationships with clients within embassies and travel.

With offices in London, Paris and New York we publishes business and consumer magazines, events, newsletters and special reports to a niche audience.

38%12%

36%

54%

understand your data…

1. server logs - 21,079

2. cookies - 17,403

3. IP tracking - 8,229

unique user number

?

data + insight = value

our challenges in 2012

am I getting the best candidates?

which channels are working?

how can I save money?

why are competitors outperforming us?

why are candidates rejecting us?