giles calver, some thoughts on food packaging at outstanding by design
Post on 20-Oct-2014
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Giles Calver, author of What Is Packaging Design, shared some specific thoughts on food packaging at the end of Outstanding By Design in Highbank Organic Orchard You can see more here: www.biabeag.comTRANSCRIPT
BIA BEAG 10th MAY 2014
Some Thoughts on food packaging...
The creative agency that builds desire
BIA BEAG 10th MAY 2014
BIA BEAG 10th MAY 2014
• 70% of purchase decisions are made in store
• 10% of shoppers switch brands inside the store
BIA BEAG 10th MAY 2014
Provenance
BIA BEAG 10th MAY 2014
BIA BEAG 10th MAY 2014
BIA BEAG 10th MAY 2014
Distinction through shape
BIA BEAG 10th MAY 2014
BIA BEAG 10th MAY 2014
BIA BEAG 10th MAY 2014
Brand personality
BIA BEAG 10th MAY 2014
BIA BEAG 10th MAY 2014
BIA BEAG 10th MAY 2014
BIA BEAG 10th MAY 2014
BIA BEAG 10th MAY 2014
BIA BEAG 10th MAY 2014
Purchaser and consumer
BIA BEAG 10th MAY 2014
Zigging when others are zagging
BIA BEAG 10th MAY 2014
BIA BEAG 10th MAY 2014
BIA BEAG 10th MAY 2014
What’s in a name
BIA BEAG 10th MAY 2014
Distinction through image
BIA BEAG 10th MAY 2014
BIA BEAG 10th MAY 2014
BIA BEAG 10th MAY 2014
BIA BEAG 10th MAY 2014
Shelf impact
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Brand distinction
BIA BEAG 10th MAY 2014
BIA BEAG 10th MAY 2014
BIA BEAG 10th MAY 2014
Telling a story
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BIA BEAG 10th MAY 2014
Storytelling
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BIA BEAG 10th MAY 2014
BIA BEAG 10th MAY 2014
Delightful reveal
BIA BEAG 10th MAY 2014
BIA BEAG 10th MAY 2014
Descriptive power
BIA BEAG 10th MAY 2014
Brand presence
BIA BEAG 10th MAY 2014
BIA BEAG 10th MAY 2014
BIA BEAG 10th MAY 2014
Taste projection
BIA BEAG 10th MAY 2014
Product Display
BIA BEAG 10th MAY 2014
Quality cues
BIA BEAG 10th MAY 2014
Quality cues
BIA BEAG 10th MAY 2014
Thank you