gigya keynote for widgetwebexpo 08 london
DESCRIPTION
TRANSCRIPT
all the world's a stageFive online social behavior trends and
what they mean for you
WorldWidgetExpo, London, October 2008
“All the world's a stage,And all the men and women merely players;They have their exits and their entrances,And one man in his time plays many parts,His acts being seven ages.”
Shakespeare
*As you like it
?
Quiz 1 - The best widget ever?
Trend #1 - Public Up, Private Down
Trend #1 - Public Up, Private Down
*Jeremy Liew blog, LightSpeed Ventures
Make Widgets Social
Trend #2 - Stalking
*Urban Dictionary
Trend #2 - Stalking
*Urban Dictionary
Portals Search Newsfeeds
Make Users Add Data
Trend #3 - Ambient Awareness
*New York Times
Broadcast, Broadcast, Broadcast
Active
Inactive
Trend #4 - Self Expression
*Gigya widgets network 08/2008 Sample size – 6B widget views
Customize it!
Trend #5 - Light Weight Relationships
*Dunbar’s number
150
Quiz 2 – #1 comment on MySpace?
Invites and Packaged Messages
The Future – Beyond the Walled Gardens
Bottom line
Trend WhatToDo? (semi) Public Up, Private Down Make Widgets Social
Stalking Make Users Add Data
Ambient Awareness Broadcast, Broadcast, Broadcast
Self Expression Customizable
Light Weight Relationships Invites and “Packaged Messages”
