http://www.myspace.com/trapstargiggs

Typical Target Audience Profile:

Age: 15 to 25

Gender: female

Ethnicity: Black

Area of residence: London

Likes: Urban music, fashion

Twitter

This is a type of blog where the

author can record any

instantaneous thoughts and

followers can comment and

respond to the thoughts of others.

Giggs currently has 28, 097

followers. At first glance, most of

his followers appear to be females

in there teens and twenties. He is

also connected to other artists in the grime genre of the music video.

http://twitter.com/sn1giggs

MySpace

Looking at Giggs MySpace

page he has ordered his

friends in a particular order.

The first of his 16, 804 friends

are all industry artists. Like

twitter, a vast majority of his

fan base appears to be

female.

The majority of his fan base is

female, most of them in their

teens and early twenties. His

fans also tend to be from

very specific places,

predominantly urban areas

of south London, such as

Brixton and Peckham (note

that the artist was born in

Peckham and went to

Brixton prison).

Facebook

This is a social networking site

where Giggs fans can get the

opportunity to chat with him if he

is on their friend list. It also give

them the opportunity to look at

his updated pictures and view

what other fans post on his wall.

Currently he has 8,776 fans on

Facebook. Looking through his

wall it seems like mostly males who post things on his wall. This shows a contrast

to the fans he has on twitter and MySpace.

http://www.facebook.com/posted.php?id=19462156430#!/group.php?gid=19

462156430

Choice FM

As well as the previous example, Choice FM also

plays a lot of music from UK artists such as Giggs.

They are vague with their target audience, only

stating ‘young people interested in urban culture as

their listeners.

www.choice-fm.co.uk

The majority of his fan base is

female, most of them in their

teens and early twenties. His

fans also tend to be from

very specific places,

predominantly urban areas

of south London, such as

Brixton and Peckham (note

that the artist was born in

Peckham and went to

Brixton prison).

BBC 1Xtra

A lot of Gigg’s ,and artists of the

same genre, music is played on

the radio station BBC 1Xtra.

The BBC service website states

that ‘The remit of 1Xtra is to play

the best in contemporary black

music with a strong emphasis on

live music and supporting new

UK artists. The schedule should also offer a bespoke news

service, regular discussion programmes and specially commissioned

documentaries relevant to the young target audience (15–24 year olds),

particularly, although not exclusively, those from ethnic minorities’

www.bbc.co.uk/1xtra

Giggs has founded his own record label called SN1

Entertainment. The major releases on this label are

Giggs debut album, Walk in Da Park, and Joe

Grind’s – Not Your Average Joe. In addition to using

his own record label, Giggs also uses the XL

Recordings.

XL Recording is a British independent record label.

The label has grown into one of the most

commercially successful and influential independent

record labels in the world.