giggles confectionaries.ppt2

7/28/2019 Giggles Confectionaries.ppt2

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Presented By

CEO: Mr. Jayesh MD: Mr. Nikhil


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R & D Heads

Mr. Amit Mr. Dinesh


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,a

Production Head: Miss. PritiPR Head: Miss. Hema


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Marketing Heads

Miss. SonaliMiss. Swati.


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Marketing

Head: Miss. Nivedita


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Company profile

Giggle confectionaries is a new

company entering the confectionarymarket.


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Company contact


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Objective

To introduce innovative and uniqueproduct in chocolate market.

To create a brand name.

To be a market player.


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Vision Statement

To create a world class manufacturing

company and give our customers a very

innovative chocolate product. We wishto target the urban market by having a

very competitive price.


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Mission statement

We wish to create a team of dedicated

experts in the related field to ensure

Total Quality Management (TQM). Wewish to have a strong business valuesystem which will helps us to do fair and

ethical business practice.


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Company values

Honesty

Accountability

PerformanceResponsibility

Quality

Integrity


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Our Purpose

To create unique product

To capture the market


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Our Product

CHOCOSPLUTTERTaste the Blast


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About Chocosplutter

Its an object of fantasy

It is made up of chocolate and fruitflavored sugar crystals.

Sugar crystals help the chocolate toburst into our mouth.


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Unique Selling Proposition: USP

Floured sugar crystals in the centre of

the chocolate which after melting into

the mouth splutters and crackles.

A new and untouched concept.


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Features

Chocosplutter contains sugar crystals atthe center, which burst into your mouth.

Chocosplutter comes indifferent flavorsof sugar crystals i.e. Mango, lemon,

orange, strawberry, etc.


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Benefits

The chocolate when burst in the mouthgives surprise to people, and makes

them want to have more and more.

The fruity sugar crystals contain

Vitamins.


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It interests all the age groups.

Its a new and unique experience.

Economical.

Natural preservatives.


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Chocosplutter ingredients

Chocolate

Sugar crystals

Natural fruit flavourNatural preservatives

Surprise element


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Product variants


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Supply Chain

Manufacturer

DistributerRetailer

Consumer


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Market Research:Questionnaire

Questionnaire is targeted to the peoplefrom age group of 10 to 25.

It is asked to both male and females.


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How often do you buy chocolates?

h f i b d f


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Whats your favorite brand of

chocolate?


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Where do you usually buy chocolatesfrom?

W ld b i t t d i t i


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Would you be interested in trying newchocolate?

Whi h f h filli d f i


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Which of these fillings do you prefer ina chocolate?

D f h l i d


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Do you prefer chocolate in roundshape?

h ld b illi


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How much would you be willing topay for a standard size of

chocolate (eg.100gm)?


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What special offers do you prefer?

Wh i h f i


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What is that attracts you for trying anew chocolate?

Wh d ll h t ith


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Where do you usually hang out withyour friends/ family?

h f f d i i d


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What form of advertising draws yourattention?


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What type of TV channels do you prefer to

watch?

Which social networking sites do you


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Which social networking sites do youvisit the most?

Would you be interested in trying a


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Would you be interested in trying anew chocolate launched by a new

company?

If the new chocolate brand is


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If the new chocolate brand isproviding you with a totally new

experience, then would you buyit?

Th M j Pl I Th


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The Major Players In TheConfectionary Market

Cadburys India Limited

Nestle India

The Gujarat Co-operative Milk Marketing

Federation (GCMMF) AMUL

db di i i d


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Cadburys India Limited:

First leader in the confectionary productswith 70 percent of its share

Chocolate brands: Dairy Milk, Five Star,Gems, clairs, and Perk

Cadburys Dairy Milk is the flagship brand


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Oldest and strongest player

68 per cent value share and 62 per centvolume share of the total chocolate market

N l I di


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Nestle India:

Nestle forayed into chocolates &confectionery in 1990

Has cornered a fourth share of the Chocolate

market in the countryIt is oldest food MNC operating in India

A chocolate contributes 14% to Nestls

turnover


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Brands: Milky Bar, Marbles, Crunch, Nestle

Rich Dark, Bar-One, Munch, Nestle ChocoStick Milky Bar and Kitkat.

The Kitkatbrand is the largest sellingchocolate brand.

Th G j t C ti Milk


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The Gujarat Co-operative MilkMarketing Federation (GCMMF)

AMULAn important player in this growing chocolate

industry.

Very little marketing efforts in the past.

Now things have been changed.

New product launch and new packaging.

Segmentation


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SegmentationMAIN DIMENSIONS VARIABLES BREAKDOWNS

Geographic segmentation Region Mumbai, Pune

Density Urban and suburban

Demographic segmentation Age Targeting 10-25 years old.

Gender Universal

Behavioral segmentation Buying motives Economy , convenience,

prestige etc.

Usage rate Heavy users, medium users,

light users and non users.

Readiness stage Awareness and interest.

Consumer Profile


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Consumer Profile

Name: Rahul R.

Age: 21 years

Occupation: MBA student

Income: 5000/month (Pocket money)

Location: Urban

Personality: Risk taker, impulsive, enthusiastic,experimenter.


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Lifestyle: Fast, traveler, value quality and

convenience, technology freak, spendmajority of time traveling and on socialnetworking.

Activity: Movies, hang out with friends in freetime, visiting malls.

Positioning


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PositioningHigh quality

Low price

Low quality

High price

Chocosplutter


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SWOT Analysis


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Strength:

Innovative property of bursting in the

mouth.Competitive price.

Eye catching packing.

Weakness:

New company and new product.

Many competitors.No brand loyalty.

Lack of experience in this field.

Opportunities:

Reasonable as compared to others.

The active participation of people.

Large market share waiting.

Threats:

Competition with multinational companies.

New taste and experience may not appeal

the consumer.

Competitors copying on the idea andcoming up with new innovation.

SWOT


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4 Ps


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Product

Features

Benefits

USP


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Size: 15gm 1 piece.

Packaging: Primary and Secondary.


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Price

The price is flexible and reasonable.

One piece for Rs.5

Two pieces for Rs.10 Four pieces for Rs.20

Ten pieces for Rs.50


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Place

Target Market: Mumbai, Pune, Bangalore andthe other Metropolitan cities

Test Market: Mumbai & Pune

Place of Production: Mumbai.


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Promotion


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Promotions for Retailers and


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Promotions for Retailers andDistributors.

Small cold storage for our product.

10% extra to our distributors as an incentive.

Promotions for Consumer


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Promotions for Consumer.

Surprise Gift promotion in malls and otherplaces.

Free samples to consumers.

Contest with children.

School promotions and collage promotions.

h i l i i i


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Other promotional activities.

Tie up with Big Bazar.

Small stalls at various malls.

Collect 10 wrappers and win a gift hampercontest.


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Promotional activities through media

In Electronic media

Television

Radio

Internet


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Television

Main target: Music channels, Cartoonchannels, Hindi commercial channels.

Also advertisement would be shown onEnglish commercial channels.

Prime time slot.


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Radio

Radio Mirchi

Radio One

Red Fm

Time: Prime spots (morning, evening &

night)


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Creative's for Internet, Print andOutdoor

Pre launch


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Pre-launch


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Post-launch


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Internet


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In Print media


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In Print media

Newspaper and Magazines

Comics


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Newspaper


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Comics


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Magazines


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Outdoor Ad Campaigns


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Chocosplutter mint


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Chocosplutter mint

Future Plans


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Future Plans

Launching more innovative chocolateproducts.

To increase sale.

Making our products available ininternational market.


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Thank you

giggles confectionaries.ppt2

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