gift card & voucher week 2012 results slideshare
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Gift Card & Voucher Week 2012
A PR programme created by Clareville to
promote gift cards & vouchers
pre Christmas
© Copyright Clareville Communications 2012 www.clareville.co.uk
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The Results Summary
Coverage & value
Total impacts 52,290,284
Total advertising equivalent £263,627
PR value (using lower end of industry norm) £527,254
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274 pieces of coverage • Business media coverage – print & online
• National newspaper coverage –print & online
• Regional newspaper coverage – print & online
• TV coverage
• Radio coverage
• Online, social & digital media coverage
• Tens of thousands of entries to the competitions
© Copyright Clareville Communications 2012
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• 24 pieces of business press coverage
• 42 pieces of national media coverage
• 59 pieces of regional coverage
• 100 radio competitions
• 49 radio interviews – live & syndicated
• 62,290 visits to the Mirror competitions online
• Website and social media engagement
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Countdown to Giftcard & Voucher Week.
The Marketing Blog
© Copyright Clareville Communications 2012
Business4Media online
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Countdown to Giftcard & Voucher Week.
Incentive and Motivation online and e-newsletter
© Copyright Clareville Communications 2012
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Retail Times online
© Copyright Clareville Communications 2012
Business4Media e-newsletter
Countdown to Giftcard & Voucher Week.
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© Copyright Clareville Communications 2012
UKGCVA online and e-
newsletter
The Marketing Blog
Giftcard & Voucher Week sponsors.
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Incentive and Motivation online, e-newsletter and Twitter
© Copyright Clareville Communications 2012
Giftcard & Voucher Week sponsors.
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www.promomarketing.info
© Copyright Clareville Communications 2012
Giftcard & Voucher Week sponsors.
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© Copyright Clareville Communications 2012
The Mirror Group partnership news
www.incentiveandmotivation.com
www.twitter.com
Incentive and Motivation
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© Copyright Clareville Communications 2012
The Mirror Group partnership news
cont…
www.retailtimes.co.uk
UKGCVA online
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© Copyright Clareville Communications 2012
The Mirror Group partnership news cont…
www.business4media.com
www.promomarketing.info
Promotional Marketing e-newsletter
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National Competitions
www.gransnet.com
Including homepage
with over 1000 entries
© Copyright Clareville Communications 2012
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National Competitions
OK! Extra (The Daily Star Sunday)
Real People
Love It!
www.womanmagazine.com
© Copyright Clareville Communications 2012
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National Competitions
Channel 5’s The Wright Stuff
including online
© Copyright Clareville Communications 2012
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The Mirror Group competitions Daily Mirror
© Copyright Clareville Communications 2012
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The Mirror Group competitions Daily Mirror
© Copyright Clareville Communications 2012
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The Mirror Group competitions Daily Record including front page
© Copyright Clareville Communications 2012
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The Mirror Group competitions Daily Record
© Copyright Clareville Communications 2012
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The Mirror Group competitions Daily Mirror and Daily Record online
© Copyright Clareville Communications 2012
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The Mirror Group competitions Daily Mirror and Daily Record online
© Copyright Clareville Communications 2012
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© Copyright Clareville Communications 2012
Regional competitions Papur y Cwn (Welsh publication)
Daily Gazette (Essex) & online
Echo (Essex) & online
Thurrock Gazette (Essex) & online
Ilkley Gazette online
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© Copyright Clareville Communications 2012
Regional competitions cont…
The Star (Taunton)
Falkirk Herald
Dundee Evening Telegraph
www.elmbridgeguardian.co.uk
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Regional competitions cont…
Sunderland Echo
Lancashire Evening Post
Horwich, Westhoughton Advertiser
© Copyright Clareville Communications 2012
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Regional competitions
Lincolnshire Target Series
and teaser
Carluke Gazette
Lanark Gazette
Crewe Chronicle
© Copyright Clareville Communications 2012
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© Copyright Clareville Communications 2012
Regional competition cont…
Essex Enquirer
County Down Spectator
Newtonards Chronicle
Blackpool Gazette
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Regional competitions cont…
Exmouth Journal
Ilford Recorder
© Copyright Clareville Communications 2012
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Regional competitions cont…
Ashbourne News Telegraph, Uttoxeter Advertiser
Midweek Herald
Melton Times &
front page teaser
© Copyright Clareville Communications 2012
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Regional competitions cont…
The Newtonards Chronicle & Co. Down Observer
Newark Advertiser
News Post Leader
© Copyright Clareville Communications 2012
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Regional competitions cont…
Gravesend Reporter and front page teaser,
Washington Star and front page teaser
© Copyright Clareville Communications 2012
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Regional competitions cont…
Weston and Somerset Mercury
© Copyright Clareville Communications 2012
Sidmouth Herald
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Regional competitions cont…
Alton Post Gazette, The Surrey and Hants, The Messenger
© Copyright Clareville Communications 2012
Dunfermline Press
The Highland News
The
Chester
Standard
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Regional competitions cont…
Northern Scot
Inverness Courier
© Copyright Clareville Communications 2012
www.twitter.com
Tony Stacey, HTA
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Regional Radio competitions online
Twitter.com – Inverclyde Radio and Radio West Fife
UKGCVA e-newsletter, www.mytown.co.uk
© Copyright Clareville Communications 2012
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National Survey Results
Daily Express
Mail Online
© Copyright Clareville Communications 2012
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National Survey Results cont…
www.express.co.uk
www.femalefirst.co.uk
© Copyright Clareville Communications 2012
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© Copyright Clareville Communications 2012
National Survey Results cont…
www.easier.com
www.dailybhaskar.com
www.senksar.com
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© Copyright Clareville Communications 2012
National Survey Results cont…
www.malextra.com
www.twitter.com Secure Vouchers
www.indianexpress.com
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© Copyright Clareville Communications 2012
National Survey Results cont…
Times of India online
Yahoo! India online
www.smashits.com
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© Copyright Clareville Communications 2012
National Survey Results cont…
www.mix96.com, www.equimedia.com, www.mediaindia.net
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© Copyright Clareville Communications 2012
National Survey Results cont…
www.mix105.1.co.uk, www.iafrica.com
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© Copyright Clareville Communications 2012
National Survey Results cont…
www.mix105.1.co.uk, www.iafrica.com
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© Copyright Clareville Communications 2012
National Survey Results cont…
International media:
www.sidominews.com, www.tgcome24.com
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© Copyright Clareville Communications 2012
National Survey Results cont…
International media:
www.athensreport.com, www.lexusfunn.com
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© Copyright Clareville Communications 2012
National Survey Results cont…
International media:
www.msn.com, www.firsttoknow.com
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© Copyright Clareville Communications 2012
Regional Survey Results
Wigan Evening Post
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© Copyright Clareville Communications 2012
Regional Survey Results
Banffshire Journal
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© Copyright Clareville Communications 2012
“The success of Giftcard & Voucher Week”
Marketing press
www.promomarketing.info
Promotional Marketing e-newsletter
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© Copyright Clareville Communications 2012
“The success of Giftcard & Voucher Week”
Marketing press
www.incentiveandmotivation.com
Incentive and Motivation e-newsletter: lead story
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John Starr
Vikki Bulbeck
Hayley Chow
+44(0)207 736 4022
© Copyright Clareville Communications 2012