gibson international marketing handbook
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MARKETING HANDBOOK
T H E G I B S O N I N T E R N A T I O N A L
TABLE OF CONTENTS
MENU OF MARKETING SERVICES
MARKETING PROPERTY
property flyer
property email blast
just listed/sold postcards
property caravan ads
property magazine ads
property newspaper ads
property brochures
MARKETING YOURSELF
self-promotion magazine ads
market update postcards
generic postcards
door knocking flyers
MARKETING TOOLS
business cards
open house signage
buck-slips & notepads
biography
TABLE OF CONTENTSitem name
How to get this: Provide agent services with your listing contract, property photo’s (high resolution, not mls size) and property description paragraph. Once agent services receives these 3 items, the marketing team will create this flyer and send a PDF for approval to your email address. There is no need to specifically request this item because it is automatically created upon receipt of the above 3 items.
MARKETING PROPERT Y
How to get this: Provide agent services with your listing contract, property photo’s (high resolution, not mls size) and property description paragraph. Once agent services receives these 3 items, the marketing team will create this flyer and send a PDF for approval to your email address. There is no need to request this item because it is automatically created immediately upon receipt of the above 3 items.
property flyer
Gibson International does not guarantee the accuracy of square footage, lot size or other information concerning the condition or features of property the buyer is advised to independently verify the accuracy of all information through personal inspection and with appropriate professionals. BRE# 00924608
ANNE [email protected] www.gibsonintl.com
2134 La Mesa Drive, Santa MonicaMagnificent Newer Mediterranean on Prestigious La Mesa Dr. Exquisite
details and finishes throughout. Gourmet kitchen with adjacent family area
opens out to covered loggia with fireplace and totally private grounds with
pool, outdoor kitchen and trellised dining area. Master bedroom retreat with
sitting room and fireplace. Junior master and two additional bedroom suites
up. Two bedrooms down. Home theatre. Attached three car garage. All just
minutes to beach and the best of Santa Monica and Brentwood.
Offered at $35,000/mo
MARKETING PROPERTY
How to get this: You do not need to request this property email blast. Once your new listing’s property flyer has been approved, this eblast is generated from that flyer and automatically emailed out for you. If you need it emailed out at a strategic time, please contact marketing at [email protected].
property email blast MARKETING PROPERTY
How to get this: You do not need to request just listed or just sold postcards. Both cards are automatically created once we receive the same information that was provided to get your property flyer. The just listed postcard will be emailed to you in PDF format along with your property flyer. We will hold onto your just sold postcard until you sell your listing and contact [email protected] to let us know you are ready to utilize this card.
just listed/sold postcards
LYON & ORSINICarolyn Lyon | 310.963.3408Judy Orsini | [email protected] | www.lyonandorsini.com
JUST LISTED
MARKETING PROPERTY
LYON & ORSINICarolyn Lyon 310.963.3408 Judy Orsini310.739.2421
info@lyonandorsini.comwww.lyonandorsini.comwww.310Washington601.com
An International Real Estate Company
Decorator Perfect! Enjoy this rare corner canal front 4 bedroom, 3 bath townhome built in 2012 with many custom upgrades. There is a stunning kitchen with top of the line appliances and oversized breakfast bar. Features include white washed oak floors, built-in Elan smart phone automation which controls the lighting, alarm, heat/air & audio. The master suite has a view of the canal, a sumptuous bath and walk-in closet. Additional amenities include a large patio, inside laundry, and private 2 car garage with direct access to the unit. Conveniently close to the beach, trendy shops and restaurants.
310 Washington Blvd, #601, Marina del Rey
JUST LISTED | $1,579,00015207 Sunset Blvd, Pacific Palisades, CA 90272310.454.4159 | gibsonintl.comGibson International does not guarantee the accuracy of information. Buyer is advised to independently verify the accuracy of all information. This is not intended as a solicitation if your property is currently listed with another broker. bre: 01185068 & 01206452
How to get this: Once you contact The MLS to pay for and reserve your page in the caravan, simply contact us at [email protected] to request your full page color or black and white ad layout. We will pull the content for this layout from your property flyer that was created for the listing. If you would like newer content, you must provide that info when you email marketing with your request.
property caravan ads MARKETING PROPERTY
How to get this: Contact [email protected] and provide us with the following information: ad width and height, magazine name, magazine deadline, magazine rep contact info and listing address. We will pull the content for this layout from your property flyer that was created for the listing. If you would like newer content, you must provide that info when you email marketing with your request.
property magazine ads
DARI MACKENZIE310.622.7139 direct | 310.678.7718 mobile | [email protected]
Gibson International does not guarantee the accuracy of square footage, lot size or other information concerning the condition or features of property the buyer is advised to independently verify the accuracy of all information through personal inspection and with appropriate professionals. BRE# 00703299
146 Westwind Mall, Marina Del ReyGrand Mediterranean Silver Strand home desirably located at end of Mall ensures light-filled living and a sense of privacy. Four stories of generous living spaces coupled with a fluid floor plan make for the height of hospitable living. Ground floor includes a Rec room, home gym, bathroom, en-suite bedroom and laundry room. Entry level hosts large, elegant LR w/fireplace, Formal Dining and fabulous eat-in Kitchen/Family room w/fireplace. Third floor has large Master Suite w/fireplace, luxurious Master Bath and envious walk-in closet; another en-suite bedroom, large office/library that was once 2 other bedrooms (could be reconverted back) + another bathroom. Top floor Bonus room has another bathroom and wet bar. Roof Decks include 5 hole putting green and ocean view. Lush private patio, balconies galore, 4 car garage and elevator beckon you to Live the dream!
Offered at $3,750,000 | www.146westwindmall.com
MARKETING PROPERTY
How to get this: Every Friday and Monday an email reminder is mailed to you with a list of available publications, use the attached form to request photo and/or open house line ads. You will receive an email by Tuesday morning confirming your reservation and a proof will be emailed out within 48 hours of the deadline. If you would like to reserve space for a full page ad or discuss reserving space for a future date, please contact [email protected].
property newspaper ads MARKETING PROPERTY
How to get this: Contact us at [email protected] to request your property brochure layout. We will pull the content for this layout from your property flyer that was created for the listing. If you would like newer content or specific photography to be included, you must provide that info when you email marketing with your request.
property brochures MARKETING PROPERTY
English Country CharmBeyond the private front hedge you’ll find a lovely 4 bedroom and
4.5 bathroom English Country home located in prime Beverly Hills
Flats. The impressive living room with soaring vaulted wood beam
ceilings, grand fireplace, and sunny sitting area flows into a large
outdoor patio overlooking the pool with waterfall. Spacious formal
dining has beautiful warm wood panel walls. Open remodeled
gourmet chef’s kitchen with a bright family room and cheery
breakfast nook leads into another outdoor patio with a built-
in barbeque that makes it perfect for dining al fresco. Upstairs
bedrooms have en-suite baths while the master is complete with
his and hers closets as well as his and hers baths. Escape into
the tranquil grassy backyard and relax in complete privacy by the
pool and spa. Detached guest house featuring a living area with
fireplace, two bedrooms, two baths, and laundry. Enjoy luxury
living at its finest!
Offered at $4,695,000
Gibson International does not guarantee the accuracy of square footage, lot size or other information concerning the condition or features of property the buyer is advised to independently verify the accuracy of all information through personal inspection and with appropriate professionals. This is not intended as a solicitation if your property is currently listed with another broker. bre: 01808148
CORINA GALEN 310.622.7138 | [email protected] | www.gibsonIntl.com
11538 San Vicente Boulevard, Los Angeles, CA 90049
504 Walden Drive, Beverly Hills
TABLE OF CONTENTSitem name
How to get this: Provide agent services with your listing contract, property photo’s (high resolution, not mls size) and property description paragraph. Once agent services receives these 3 items, the marketing team will create this flyer and send a PDF for approval to your email address. There is no need to specifically request this item because it is automatically created upon receipt of the above 3 items.
MARKETING YOURSELF
How to get this: Contact [email protected] and provide us with the following information: ad width and height, magazine name, magazine deadline and magazine rep contact info. We will also need the images that will be featured, along with a word document containing the print-ready verbiage that should appear on your ad.
self-promotion magazine ads MARKETING YOURSELF
How to get this: Contact [email protected] and provide us with the following information: statistics for a minimum of 6 to a maximum of 10 properties, the name of the city/area you are focusing on and your call to action or slogan up to 4 sentences long. If you need help exporting your column text file (stats) contact The MLS Help Desk at 310.358.1833.
market update postcards MARKETING YOURSELF
MARKET UPDATECITY LOCATION FOR UPDATE
ADDRESS STATUS LP SP DOM B/B SF LSZ
10556 TROON AVE ACTIVE $2,400,000 $2,400,000 100 3/4 2,074 10,000
3201 CLUB DR SOLD $3,495,000 $3,495,000 70 5/5 5,500 9,000
10556 TROON AVE ACTIVE $2,400,000 $2,400,000 100 3/4 2,074 10,000
3201 CLUB DR SOLD $3,495,000 $3,495,000 70 5/5 5,500 9,000
10556 TROON AVE ACTIVE $2,400,000 $2,400,000 100 3/4 2,074 10,000
3201 CLUB DR SOLD $3,495,000 $3,495,000 70 5/5 5,500 9,000
10556 TROON AVE ACTIVE $2,400,000 $2,400,000 100 3/4 2,074 10,000
10556 TROON AVE ACTIVE $2,400,000 $2,400,000 100 3/4 2,074 10,000
3201 CLUB DR SOLD $3,495,000 $3,495,000 70 5/5 5,500 9,000
10556 TROON AVE ACTIVE $2,400,000 $2,400,000 100 3/4 2,074 10,000
Agent Name | 310.000.0000 [email protected]
Agent Name | 310.000.0000
The Agents Call to Action or Other Messaging Goes Here in this Space Provided and is Vertically Centerd With a Total of Approximately Four Lines Force Justi-fied in within Text Box
Agent Name 310.000.0000www.agentwebsite.com Agent Name310.000.0000www.agentwebsite.com
11538 San Vicente Blvd, Los Angeles, CA 90049310.820.0195 | gibsonintl.comGibson International does not guarantee the accuracy of information. Buyer is advised to independently verify the accuracy of all information. This is not intended as a solicitation if your property is currently listed with another broker. BRE# 00000000 & 00000000
An International Real Estate Company
How to get this: Contact [email protected] and provide us with the following information: photo, status, address, b/b count, price and website for a minimum of 2 to a maximum of 5 of your own listings or closed sales. Also, include your call to action or slogan up to 4 sentences long for the back of the card and we will let you know if we need any additional verbiage for the front side depending on how much space is available after you choose the amount of properties your card will feature.
generic postcards MARKETING YOURSELF
FIRST NAME LAST NAME 310.000.0000 direct310.000.0000 [email protected] | agentwebsite.com
BRIEF DESCRIPTION GOES RIGHT HEREIN THIS SPACE
Property Address, City0bd/0ba | Offered at $0,000,000www.propertywebsite.com
STAT
US
Property Address, City0bd/0ba | Offered at $0,000,000www.propertywebsite.com
STAT
US
Property Address, City0bd/0ba | Offered at $0,000,000www.propertywebsite.com
STAT
US
Property Address, City0bd/0ba | Offered at $0,000,000www.propertywebsite.com
STAT
US
Property Address, City0bd/0ba | Offered at $0,000,000www.propertywebsite.com
STAT
US
FIRST NAME LAST NAME000.000.0000 direct000.000.0000 [email protected]
The Agents Call to Action or Other Messaging Goes Here in this Space Provided and is Vertically Centerd With a Total of Approximately Four Lines Force Justi-fied in within Text Box
11538 San Vicente Blvd, Los Angeles, CA 90049310.820.0195 | gibsonintl.comGibson International does not guarantee the accuracy of information. Buyer is advised to independently verify the accuracy of all information. This is not intended as a solicitation if your property is currently listed with another broker. BRE# 00000000 & 00000000
An International Real Estate Company
How to get this: Contact [email protected] and provide us with 2 parts of information: 1) data from the MLS “run stats buton” in your search menu results. 2) status, address and price for a minimum of 3 to a maximum of 6 listings. These listing can either be your own listings with any status or if they are other agent’s listings they must be reported as “SOLD” in the MLS.
door knocking flyers MARKETING YOURSELF
Gibson International does not guarantee the accuracy of square footage, lot size or other information concerning the condition or features of property, the buyer is advised to independently verify the accuracy of all information through personal inspection and with appropriate professionals. This is not intended as a solicitation if your property is currently listed with another broker. BRE# 00000000 & 00000000
11538 San Vicente Blvd, Los Angeles, CA 90049 | 310.820.0195 | gibsonintl.com
AGENT NAME
310.000.0000www.agentwebsite.com
AGENT NAME
310.000.0000www.agentwebsite.com
YOUR CITY MARKET UPDATE
Property Address $4,000,000
Sold
Property Address $3,250,000
Sold
Property Address $1,000,000
Sold
Now is the Time for You to Sell
Home sales in your neighborhood: 35%Price per square foot: 18%
Days on market: 14%Average price per square foot: $630
Property Address $1,000,000
Sold
Property Address $2,500,000
Sold
Property Address $1,500,000
Sold
TABLE OF CONTENTSitem name
How to get this: Provide agent services with your listing contract, property photo’s (high resolution, not mls size) and property description paragraph. Once agent services receives these 3 items, the marketing team will create this flyer and send a PDF for approval to your email address. There is no need to specifically request this item because it is automatically created upon receipt of the above 3 items.
MARKETING TOOLS
How to get this: For help with re-orders, deliver a copy of your current business card to marketing with any applicable changes or updates. The cards are available in standard or embossed format. Pricing for standard is $65 per 1,000 or $250 per 1,000 for embossed, plus taxes and delivery.
business cards MARKETING TOOLS
An International Real Estate Company
11538 San Vicente BlvdLos Angeles, CA 90049
310.310.9001 mobile
310.622.7132 office
310.820.0222 fax
Agent Namebre #00000000
How to get this: See your agent services representative for instructions regarding how to re-order additional open house signage from Dee Sign Company.
open house signage MARKETING TOOLS
How to get this: Contact us at [email protected] to request your Gibson buck-slips or notepads. We will pull the contact info for this layout from your business card files. If you have updated info or a more recent headshot to be included, you must provide that info when you email marketing with your request.
buck-slips & notepads MARKETING TOOLS
An International Real Estate Company
AGENTS NAME000.000.0000 direct | 000.000.0000 mobile | bre: [email protected] | www.agentwebsite.com
AGENTS NAME000.000.0000 direct | 000.000.0000 mobile | bre: 00000000 | [email protected]
AGENTS NAME000.000.0000 direct | 000.000.0000 mobile | bre: 00000000 | [email protected]
LYON & ORSINIwww.teamwebsite.com
How to get this: Once agent services provides marketing with an approved biography and professional headshot, marketing will automatically create your layout. Contact [email protected] when you need changes made to your existing layout.
biography MARKETING TOOLS
Matthew O’Keefe
My Bio
An award-winning top producer who is continually lauded for his excellent results and personalized service, Matthew O’Keefe serves as a prime example of the very best the real estate industry has to offer.
As a Sales Director for Gibson International, Matthew provides his clients with custom solutions to their buying, selling, and investment needs, guiding them through transactions with maximum effort, educating them on the intricacies of the market, keeping them updated on any and all developments, and negotiating deals that put their best interests front and center while ensuring smooth closings.
Matthew’s friendly demeanor belies his extensive knowledge and tenacious negotiating skills, while his intimate knowledge of the Westside and individual market conditions-gained as a lifelong resident-provides his clients with a heightened advantage. He has served everyone from first-time buyers, to owners of some of the area’s most impressive estates, to savvy investors, to developers, and always provides the same high level of service that has made him one of the Westside’s most respected Realtors.
Prior to joining Gibson International, Matthew was a top-producing agent for Coldwell Banker, where he was honored as part of their International President’s Circle and International Diamond Society. He also gained important experience as a Senior Loan Officer at Washington Mutual Bank-experience that pays dividends for his clients, who benefit from his in-depth understanding of financial markets.
“Matthew’s understanding of the real estate market and the Westside neighborhoods in which he specializes, together with his background in finance and his desire to always exceed the expectations of his clients, makes him a formidable agent,” said Scott Gibson, President and CEO of Gibson International. “It is not surprising he has achieved such a high level of success in this industry. We are excited to be working with him at Gibson International.”
Awards:
2003 Coldwell Banker Brentwood Rookie of the Year2005 International President’s Circle2006 International Diamond Society2007 International Diamond’s Society2009 Gibson International Top 102011 Gibson International Top 102012 Gibson International Top 102013 Gibson International Top 10
mobile: 310.429.4552office: 310.622.7447fax: [email protected] #01356816