Presented by:Bami * Claud * Maj * Maybelle
Recommendation
ACA 1: Use traditional media.ACA 3: Use non-traditional forms of
marketing
Action Plan
• Maintain good relationship with top retailers.
Action Plan
• Collaborate with a major Hollywood producer. – Consistent portrayal of the G.I. Joe story– Comply with the overall branding -- a “Real
American Hero”
Action Plan
• Continue to use traditional media.– TV– Point-of purchase– Internet
Action Plan
• Upload G.I. episodes in Youtube– Revenues from ads
Participate in a comic convention.
– In partnership with Marvel Comics
– Sales promotion: first 20 to buy any G.I. Joe merchandise will get a 20% discount
Action Plan
• Continue product innovation.– Launch action
figures in line with the movie’s theme (limited edition)
– Offer extended merchandise
Host a G.I. Joe themed halloween party.• Social media• G.I. Joe fan
sites/forums• Radio
Action Plan• Build a G.I. Joe mini museum.
Action Plan
• Partner with mobile/social media game developers.