GFW PARTNERSHIP OPPORTUNITIES

Global Focus Week (GFW) is a semi-annual event aimed at raising global awareness among Liberty University students, faculty, and staff. Throughout GFW, 15,000+ residential students at Liberty University have the opportunity to hear from globally influential Convocation guests, connect with global workers, experience a variety of cultures, and participate in interactive events.

PARTNERSHIP OPPORTUNITIESWe hope that your organization will consider utilizing Global Focus Week as a way to grow the reach of your organization and gain access to Liberty students. Detailed in this literature are ways your organization can utilize established lines of communication to interact with our residential student body, alumni and associates; outside of just a vendor booth.

WHAT IS GLOBAL FOCUS WEEK?

GLOBAL FOCUS WEEK PASS Estimated Value: $175 per PersonA Global Focus Week Pass will include admission to all sessions, campus parking*, WiFi, Welcome Meal, and access to recreational facilities around campus*.

VIP CAMPUS TOUR *Estimated Value: $500Since 1971, Training Champions for Christ has been the goal of Liberty University. What was once just a plot of land and a God-given vision, is now a University filled with state of the art academic and athletic facilities, cutting edge technology, excellent academics, and an electric student body pursuing Christ to change the world. Join one of our elite campus tours and experience what it’s like to be a Champion for Christ at Liberty University.

VENDOR BENEFITS

STUDENT INTERACTION BENEFITS

8’ X 10’ BOOTH - BRONZE (Moderate Traffic) Estimated Value: $300Located on the first floor of Demoss Hall, this option is a key passage point for any student walking towards the Montview Student Center who is seeking to eat, study, and relax. This is certainly recommended as an affordable option for your organization while still providing student interaction.

8’ X 10’ BOOTH - SILVER (Moderate-High Traffic)Estimated Value: $525This Silver option enables you more interaction with student life. The 2nd Floor Student Union is a general location where students congregate for lunches, study, and relaxation. Several of our events throughout GFW will be on the 2nd floor in the Office of Equity and Inclusion, which will provide a considerable amount of student traffic as these events are central to the week’s schedule. Students will be willing to interact and engage in this location because it is a great place for engagement.

8’ X 10’ BOOTH - GOLD (Heavy Traffic)Estimated Value: $750This Gold location serves as the highest trafficked and engaged area. This is the 1st floor of the Student Union. Packed next to several popular dining areas [Argo Tea, Star Ginger, and Woodfire Pizza Co.], and the central hub for student engagement. This location is worth the time and money spent! Most sponsorships and high caliber organizations find this to be a location that has multiple touchpoints throughout the week. Easy to find and frequented by students, you don’t want to miss out on the limited availability of these Gold tables!

8’ X 20’ PLATINUM BOOTH LOCATION W/ ELECTRICITY Estimated Value: $1,125This sponsored location entails 2 booth spaces in an optimal space with the capacity to accommodate a large interactive set-up in the highest trafficked area, the 1st floor of the Student Union. Packed next to several popular dining areas [Argo Tea, Ginger Star, and Stone Fire Pizza], and the central hub for student engagement. Most high

caliber organizations find that this location has multiple touchpoints throughout the week. Easy to find and frequented by students, you don’t want to miss out on the limited availability of these Premium tables!

FULL PAGE IN GFW PASSPORT - PASSPORT TRIP GIVEAWAY Estimated Value: $2,700At every GFW, 10,000 “Passports” are printed and made available to our entire student body that are a point of reference for our students to be informed about all that is offered to them at GFW. Included in this passport is a schedule of events, a map of where GFW events are located around campus and passport pages for students to have stamped by vendors in order to register for a free international trip with LU Send (the University’s student travel office). The passport is given to every residential student and is referenced from stage at Convocation (a mandatory weekly gathering for all residential students). This year we are making full pages in our passport available to vendors to communicate with students.

BRANDED EVENT *Estimated Value: $10,000LU Serve Intl. will work with your organization to create an interactive branded event during GFW,

in order to expose students to your organization and all applicable opportunities to serve and work globally. Your organization will work with LU Serve Intl. staff to coordinate all appropriate speakers, festivities, etc. in order to engage students on-campus with all appropriate content, cultural experiences, and opportunities.

TEXT MESSAGE TO THE CONVOCATION TEXT LISTEstimated Value: $15,000The Office of Spiritual Development has the ability to send a text message to 10,000+ current Liberty University students, alumni and associates. Throughout the school year we do this weekly to keep our student body in the know about events going on around campus. Text messages offer a 95% read-rate and the ability to send a link to information online. This year we are making our text message list available to GFW vendors to communicate with students, alumni and associates of Liberty University.

01:00 ANNOUNCEMENT IN CONVOCATIONEstimated Value: $2,500At each Global Focus Week Convocation, 2-3 announcements are made from stage during the

program. These announcements reach the 10,000+ students in the room as well as our online audience, which averages about 28,500+ impressions per broadcast. We are offering 60 second announcements for GFW vendors to purchase that a key Representative of Office of Spiritual Development will communicate to students, alumni and associates of Liberty University.

03:00 MINUTE STAGE TIME AT CONVOCATIONEstimated Value: $5,000This year We are offering 3 minutes of stage time for GFW vendors to purchase that a key Representative of Office of Spiritual Development will communicate to students, alumni and associates of Liberty University. This stage time will reach the 10,000+ students in the room as well as our online audience, which averages about 28,500+ impressions per broadcast.

BRANDED FACULTY TRIP*Estimated Value: $2,000/ Trip Participant (Minimum $10,000)LU will coordinate a 7-10 day familiarization trip where 10-15 key faculty members travel to a country identified by your team. The purpose is for these faculty members to identify specific short-term, internship, and study abroad opportunities that would lead to long-term investment by LU students.

CO-BRANDED VIDEO IN COUNTRYEstimated Value: $2,500 + Applicable Travel Expenses (Hotel, Per Diem, Transportation & Travel)A member of the OSD Creative Team will travel on a student or faculty branded trip in order to document and create a 3-7-minute, video to be used for promotion or documentation by your organization. The OSD Creative team member will work with your team in conjunction with The Office of Spiritual Development at Liberty University to script, storyboard, film and execute the co-branded video.

POST-TRIP FACULTY VIDEOEstimated Value: $1,500

LU LEADERSHIP INTERACTION BENEFITS

An OSD Creative team member will work with your team in conjunction with The Office of Spiritual Development at Liberty University to script, storyboard, film and execute a post trip video of a Liberty University Faculty Member endorsing the Branded Trip.

MEAL WITH OSD EXECUTIVE LEADERSHIP Estimated Value: $1,000Office of Spiritual Development will work with your organization to host the key leaders of your organization while you are on campus for a meal/meet. During this meal/meet you will be able to interact and dialogue with our Sr. VP and/or VP and other key leaders to understand more of their vision and role at Liberty University. This will allow for your team to make key connections to promote and grow your organization on Liberty’s campus through this exclusive and unique opportunity.

VIDEO THANKS/ENDORSEMENT FROM SR. VPEstimated Value: $325An OSD Creative team member will work with your team in conjunction with The Office of Spiritual Development at Liberty University to

script, storyboard, film and execute a post trip video of a Liberty University Sr. VP endorsing the Branded Trip.

INSTAGRAM STORIESEstimated Value: $150Liberty OSD’s Instagram stories are an effective way to communicate a message directly to residential Liberty Students. Each video can be 15 seconds long, will be hosted on Liberty OSD’s Instagram story for 24-hours during Global Focus Week, and can be coupled with a hyperlink to one of your organization’s web pages using the swipe-up feature.

VIDEO POST ON OSD SOCIAL MEDIA NEWSFEED Estimated Value: $200 / VideoThroughout GFW, the Office of Spiritual Development will be posting information on its Facebook page (www.facebook.com/libertyosd) in order to drive traffic to GFW. The Liberty OSD Facebook page has 19,000+ followers,

MEDIA INTERACTION BENEFITS

the majority of which are current students, alumni, and associates of Liberty University. Each video post that Liberty OSD makes has a projected potential impression of 2000+ of these followers. This year we are making posts available to vendors to communicate with students, alumni and associates of Liberty.

CONVOCATION LIVE FEED LOWER THIRDEstimated Value: $2,800Each Convocation is broadcast on Facebook Live to our online audience, which averages about 28,500+ impressions per broadcast. This year we are offering ad space at the bottom of our broadcast that will air for the entire broadcast at each of our Convocations during Global Focus week. We are making this space available for GFW vendors to communicate with students, alumni, and associates of Liberty University.

To gain access to one or more of these opportunities, contact Steven Gillum at

the LU Serve Office.

Steven GillumDirector

LU Serve International smgillum@liberty.edu

(434) 592-3227

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