gfk retail and technology - Мир Климата · 22. gfk retail and technology 14 march 2011....
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GfK Retail and Technology 14 March 2011
GfK Retail and Technology
CLIMATE WORLD 2011 - MoscowMarch 1st 2011
2
GfK Retail and Technology 14 March 2011
GfK Retail and Technology
AC European Market: dimensions and trends
A new service: tracking of AC Professional Channel
3
GfK Retail and Technology 14 March 2011
Retail and TechnologyRetail information through continuous data collection
Custom ResearchTailor-made surveys and continuous data collection
MediaTailor-made surveys and continuous data collection regarding media consumption
GfK Group
4
GfK Retail and Technology 14 March 2011
Retail and Technology
MarketsConsumer electronics, entertainment media, office communications, photographic and optical equipment, domestic appliances, IT and telecommunications, DIY, tourism, sports equipment and entertainment
Marketing solutionsProduct and pricing policies, advertising, distribution, sales
PresenceIn more than 100 countries
Customer benefitAccess to databases and/or transfer of standardized analysis of information about trends, volume, sales, sales channels and segments in our clients’ markets
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GfK Retail and Technology 14 March 2011
GfK Group’s worldwide coverage: more than 100 countries
AlbaniaAlgeriaArgentinaAustraliaAustriaAzerbaijanBahrainBangladeshBelgiumBoliviaBosnia-HerzegovinaBotswanaBrazilBulgariaCambodiaCanadaChileChina
Colombia CroatiaCyprusCzech RepublicDenmarkEcuadorEgyptEstoniaFinlandFranceGeorgiaGermanyGreeceGuatemalaHong KongHungaryIndiaIndonesia
IranIraqIrelandIsraelItalyIvory CoastJapanJordanKazakhstanKenyaKoreaKuwaitKyrgyzstanLatviaLebanonLibyaLithuaniaMacedonia
MalaysiaMexicoMontenegroMoroccoMozambiqueNetherlandsNew ZealandNigeriaNorwayOmanPakistanPanamaParaguayPeruPhilippinesPolandPortugalQatar
RomaniaRussiaSaudi-ArabiaSenegal SerbiaSingaporeSlovakiaSloveniaSouth AfricaSpainSudanSwedenSwitzerlandSyriaTajikistanTaiwanTanzaniaThailand
TunesiaTurkeyTurkmenistanUgandaUkraineUnited Arab Emirates United KingdomUruguayUSAUzbekistanVenezuelaVietnamYemen
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GfK Retail and Technology 14 March 2011
GfK Retail and Technology
AC European Market: dimensions and trends
A new service: tracking of AC Professional Channel
7
GfK Retail and Technology 14 March 2011
AIR CONDITIONERMARKET SIZELast 3 Years
2008 2009 2010
-18,7 -20,3 22,7
-23,5 -22,9 19,7
+/- % Units
+/- % Value
Sales Units
Sales Mio. Value EUR
2.917.5532.324.562
2.852.412
1.268,5978,3
1.170,6
PANELMARKET (17 EU CTRs)
8
GfK Retail and Technology 14 March 2011
AIR CONDITIONERSales Units %2010 vs 2009
2.324,6 2.852,4Sales Ths. Units
16
17,1
11,5
5,6
3,61,61,20,8
16,84,3 3,1 2
1,2
10,1
4
13,6
16,57,2
5
4,7
2,31,90,8
20
2,12,6 1,6
13,1
6,4
ES
IT
GR
FR
DE
PT
NL
BE
TR
BG
RO
HR
RS
SI
KZ
RU
UA
PANELMARKET (17 EU CTRs)Importance of countries
2009 2010
9
GfK Retail and Technology 14 March 2011
AIR CONDITIONERSales Value %2010 vs 2009
PANELMARKET (17 EU CTRs)Importance of countries
2009 2010
978,3 1.170,6Mio. EURMio. EUR
22,5
16,6
16,6
5,1
21,51 17,8
41,8
1,1
5,5
2,2
19,1
15,2
8,4
4,7
2,92,3
1,5
25,6 21,4
1
9,6
4
ES
IT
GR
FR
DE
PT
NL
BE
TR
BG
RO
HR
RS
SI
KZ
RU
UA
10
GfK Retail and Technology 14 March 2011
AIR CONDITIONERGrowth %2010 vs 2009
© by GfK-RT, www.gfkrt.com
Sales Units Sales Value EUR Price EUR
TOTAL EU 17 CTRs 22,7 19,7 -2,5
ES
IT
GR
FR
DE
PT
NL
BE
4,5 1,5 -2,918,3 10 -7
-22,5 -39,2 -21,610,4 9,2 -1,159,4 77 11
76,2 77,5 0,784,5 91,1 3,5
17,1 56,4 33,6
PANELMARKET (17 EU CTRs)Country trends * Local Currency
TR
BG
RO
HR
RS
SI
45,9 71,5 17,6-40,5 -40 0,7
4 -7,5 -11,1-18 -14,8 4-13 -14,6 -1,8
25,1 24,5 -0,5
(56,4)*
(9,2)*(3,1)*
(- 9,8)*
(7,2)*
(- 6,2)*(- 15,5)*(- 5,1)*
RU
UA
KZ
59,2 107,9 30,596,1 115,8 10,1
66 83,5 10,5
(83,8)*
(63,8)*(98,6)* (1,3)*
(15,4)*
(- 1,3)*
11
GfK Retail and Technology 14 March 2011
AIR CONDITIONERSales Mio. Value EURLast 3 Years
-23,5 -22,9 19,7+/- % Value
0,0
0,2
0,4
0,6
0,8
1,0
1,2
1,4
Sale
sM
io.V
alue
EUR
(x
1.00
0)
FIXED
PORTABLE
PANELMARKET (17 EU CTRs)Fixed units vs Portable Appliances
2008 2009 2010
142(11%)
1.126(89%)
124(13%)
854(87%)
176(15%)
994(85%)
12
GfK Retail and Technology 14 March 2011
AIR CONDITIONERSales Ths. UnitsLast 3 Years
2008 2009 2010
-18,7 -20,3 22,7+/- % Units
0,0
0,5
1,0
1,5
2,0
2,5
3,0
Sale
sTh
s.U
nits
(x
1.00
0)
436(15%)
2.482(85%)
426(18%)
1.899(82%)
561(20%)
2.291(80%)
FIXED
PORTABLE
PANELMARKET (17 EU CTRs)Fixed units vs Portable Appliances
13
GfK Retail and Technology 14 March 2011
AIR CONDITIONERSales Value EUR Share2010
© by GfK-RT, www.gfkrt.com
Total
15,1
84,9
ES IT GR FR DE PT NL BE
8
92
26,3
73,7
98,7
67,5
32,5
74,7
25,3
14,2
85,7
77
23
90,4
9,6
TR BG RO HR RS SI
99,9 98,6
10,6
89,4
3,1
96,9
4,6
95,4
16,1
83,9
RU UA KZ
15,7
84,3
3,2
96,8 98FIXED
PORTABLE
PANELMARKET (17 EU CTRs)Fixed units vs Portable Appliances
14
GfK Retail and Technology 14 March 2011
AIR CONDITIONERGrowth %2010 vs 2009
© by GfK-RT, www.gfkrt.com
Sales Units Sales Value EUR Price EUR
Total
ES
IT
GR
FR
DE
PT
NL
BE
TR
BG
RO
HR
RS
SI
RU
UA
KZ
20,7 16,4 -3,5
4,5 1,3 -3,114 4,5 -8,3
-23,3 -39,6 -21,2-7,2 -11,7 -4,8
124,3 88,6 -15,989,7 80,1 -5,1
67,1 60,2 -4,17,5 19,4 11,1
45,9 71,6 17,6-41,7 -40,3 2,3
-9,1 -12,9 -4,1-15,8 -12,1 4,4-13,8 -15,2 -1,6
20,8 22,9 1,8
60,2 103,8 27,297,8 115,9 9,1
66,1 82,7 10
* Local Currency
(56,5)*
(- 11,7)*(- 12,9)*(- 5,8)*
(80,2)*
(98,8)*
(63,1)*
(7,3)*
(- 2,8)*
(12,5)*
(3,5)*(9,3)*
(0,5)*
(- 1,7)*
PANELMARKET (17 EU CTRs)FIXED APPLIANCES - Country trends
15
GfK Retail and Technology 14 March 2011
AIR CONDITIONERSales Value EUR Share2010
© by GfK-RT, www.gfkrt.com
Total
3,6
56
40,4
ES IT GR FR DE PT NL BE
14,3
85,4
52,5
46,3
37,8
62,2
45,8
52,6
7,1
53,3
39,7
6,2
38
55,7
7,9
80,1
12
97,2
TR BG RO HR RS SI
8,8
75,9
15,4
32
67,4
2,5
92,5
5
2,8
50,2
47
84,6
13,8
4,6
20,3
75,1
RU UA KZ
92
6,9
5,6
86,9
7,5
2,4
96,2
INVERTER
ON/OFF
UNKNOWN
PANELMARKET (17 EU CTRs)FIXED APPLIANCES – IMPORTANCE OF INVERTER
16
GfK Retail and Technology 14 March 2011
AIR CONDITIONERSales Value EUR Share2010
© by GfK-RT, www.gfkrt.com
Total
15,6
5,2
9,5
3,7
8,6
28,7
21,1
6,8
ES IT GR FR DE PT NL BE
13,2
3,2
8,2
3,9
16,8
38,6
14,5
3,8
6,3
11,1
37
38,5
17,7
2,1
15,8
5,3
29
29,1
33,5
6,5
3,1
23,1
12,3
2,4
46,9
43,3
11,4
2,9
9,9
2,6
8,4
31,8
31,8
6,3
5,1
46,5
26,2
5,7
4,7
6,2
35,8
24,7
25,9
TR BG RO HR RS SI
29,9
13,3
13,4
8
7,1
15,3
7,7
4,7
5,5
9,2
4,7
13,8
49,8
15,5
2,2
3,82,4
4
62,6
24,9
5,8
11,8
3,1
7,7
59,4
8,9
3,8
4,32,9
6,2
74,1
8
5,2
13,7
61,5
14,1
RU UA KZ
3,1
4
19,8
35,8
34,9
3,3
3,2
26,6
39,4
23,8
6,1
7,9
26,6
28,6
29,2
<= 8.000 BTU
>8.000 <=10.000 BTU
>10.000 <=12.000 BTU
>12.000 <=14.000 BTU
>14.000 <=16.000 BTU
>16.000 <=18.000 BTU
>18.000 <=20.000 BTU
> 20.000 BTU
PANELMARKET (17 EU CTRs)FIXED APPLIANCES – BTU
17
GfK Retail and Technology 14 March 2011
GfK Retail and Technology
AC European Market: dimensions and trends
A new service: tracking of AC Professional Channel
18
GfK Retail and Technology 14 March 2011
MANUFACTURERS
END USERS
WholesalersDistributors
InstallersBuildersMass
Merch.Tech.
Superst.ElectroSpec.
Residential Air Conditioners business Different distribution structures
19
GfK Retail and Technology 14 March 2011
Residential Air Conditioners business Importance estimation* of the two channels
60%
40% Retail
Professional
* Estimation is based on more than 50 countries
20
GfK Retail and Technology 14 March 2011
Tracking of AC Professional Channel An example: tracking in Italy
* GfK Retail and Technology is tracking Professional AC Channel in several countries.
Retail ChannelRepresented Universe: more than 7.500 pos
Backdata available since Jan 2001
Professional ChannelRepresented Universe: more than 1.200 Wholesalers
Backdata available since Jan 2008
21
GfK Retail and Technology 14 March 2011
AIR CONDITIONER COMPONENTSMARKET SIZE
2 YEARS + 3 YTD (Jan – Sep)
© by GfK-RT, www.gfkrt.com PRJ 85648 - RG 1944417 - RP 9232239 - ID 257155851
-19,1 -19,9 5,5
-14,9 -15,2 5,4
+/- % Growth
+/- % Growth
Sales Units 1.149.185929.436 991.894
794.445 838.128
Sales Ths. Value EUR 509.550433.429 434.071
368.200 388.215
2008 2009 YTD 09 YTD 10YTD 08
WHOLESALERS PANEL - ITALYMarket size and trend
22
GfK Retail and Technology 14 March 2011
Jan 08-Mar 08 Apr 08-Jun 08 Jul 08-Sep 08 Oct 08-Dec 08 Jan 09-Mar 09 Apr 09-Jun 09 Jul 09-Sep 09 Oct 09-Dec 09 Jan 10-Mar 10 Apr 10-Jun 10 Jul 10-Sep 10
-15,1 -12,8 -32,1 -14,2 -9,1 -30,4 28,5
-11,3 -7,0 -28,4 -13,6 -5,0 -30,3 26,4
Sales Units +/- % Growth
Sales Ths. € +/- % Growth
Sales Units
222.216
431.744
337.934
157.292 188.666
376.483
229.296
134.991171.438
262.005 294.568
Sales Ths. Value EUR
101.438
187.061
145.573
75.478 89.938
174.009
104.25365.229
85.403121.354 131.819
2008 2009 2010
AIR CONDITIONER COMPONENTSMARKET SIZE
Last 3 years
WHOLESALERS PANEL - ITALYMarket size and trend
23
GfK Retail and Technology 14 March 2011
Jan 08-Mar 08 Apr 08-Jun 08 Jul 08-Sep 08 Oct 08-Dec 08 Jan 09-Mar 09 Apr 09-Jun 09 Jul 09-Sep 09 Oct 09-Dec 09 Jan 10-Mar 10 Apr 10-Jun 10 Jul 10-Sep 10
INDOOR UNIT
OUTDOOR UNIT
SINGLE APP.
Sales UnitsSales Units
+/- % Growth
222.216 431.744 337.934 157.292 188.666 376.483 229.296 134.991 171.438 262.005 294.568
-15,1 -12,8 -32,1 -14,2 -9,1 -30,4 28,5
79.021
138.001
155.494
265.438
127.178
203.876
55.925
98.839
66.362
118.776
134.338
233.858
84.516
140.598
48.973
84.311
61.135
107.218
94.135
163.090
106.387
183.307
2008 2009 2010
AIR CONDITIONER COMPONENTSMARKET SIZE
Last 3 years
WHOLESALERS PANEL - ITALYType of appliances: Outdoor and Indoor
24
GfK Retail and Technology 14 March 2011
WITHOUT INVERTER
WITH INVERTER
AIR CONDITIONERS - ITALYSales Units
Last 2 Years to date
WHOLESALERS PANEL vs RETAIL PANELInverter Technology
13,6
86,4
13,7
86,3
WHOLESALERS*JAN09-SEP09 JAN10-SEP10
29,8
70,2
26,5
73,5
RETAILJAN09-SEP09 JAN10-SEP10
* Only Outdoor units
25
GfK Retail and Technology 14 March 2011
0-8000
8001-10000
10001-12000
12001-14000
14001-18000
18001-20000
20001-25000
>25000
JAN09-SEP09 JAN10-SEP10
6,4
19
3
17,8
26,7
13,3
12,1
6,9
19,9
15
26,2
14,5
13,8
3,3
8,3
34,6
48
3
3
8,3
38
47,7
WHOLESALERS* RETAIL
JAN09-SEP09 JAN10-SEP10
AIR CONDITIONERS - ITALYSales Units
Last 2 Years to date
WHOLESALERS PANEL vs RETAIL PANELBTU
6%
44%
* Only Outdoor units
26
GfK Retail and Technology 14 March 2011
JAN09-SEP09JAN10-SEP10
30,1
12,5
8,8
8,7
16
12,8
4,4
6,7
27,1
13,5
9,3
8,6
15,8
11,6
6,6
7,4JAN09-SEP09 JAN10-SEP10
RETAIL
8
3,4
5,4
8,9
12,6
20,7
28,4
12,7
6,92,9
4,4
6,5
10,3
17,8
28,2
23
0 < 200 EUR
200 < 300 EUR
300 < 400 EUR
400 < 500 EUR
500 < 600 EUR
600 < 700 EUR
700 < 800 EUR
>=800 EUR
WHOLESALERS*
AIR CONDITIONERS - ITALYSales Units
Last 2 Years to date
WHOLESALERS PANEL vs RETAIL PANELPrice Classes
* Only Outdoor units
9%
41%
27
GfK Retail and Technology 14 March 2011
Jan 09-Sep 09 Jan 10-Sep 10
17%
4%
4,8
93,9
4,4
94,8
JAN09-SEP09 JAN10-SEP10
-15%53,9
46,1
49,2
50,8
WHOLESALERS RETAIL
SPLIT
MULTI SPLIT
Others
-15%53,9 49,2
2
3
4
>4
JAN09-SEP09 JAN10-SEP10
2,8
10
24,5
62,8
4,6
9,3
26,8
59,3
N° OF SPLIT
AIR CONDITIONERS - ITALYSales Units
Last 2 Years to date
WHOLESALERS PANEL vs RETAIL PANELMono Split vs Multi Split
* Only Outdoor units
28
GfK Retail and Technology 14 March 2011
Mr. Enzo [email protected]
Mr. Santiago Lema [email protected]
For any futher information please contact