gfh credentials25 03 09
DESCRIPTION
About UsTRANSCRIPT
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“The marketplace isn’t changing;
it has changed.”
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“Change is the only constant”
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“Parity exists in all market categories;
therefore branding is not a luxury but a necessity.”
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“The brand is no longer about perception, but experience.”
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“It is no longer about exposure, but engagement.”
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“It is not just what the message says, but how and
where it is delivered.”
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Our Process•Brand Research
•Brand Strategy •Brand Design •Brand Communication
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Our ProcessBrand Research
Designed to uncover internal values, beliefs and culture
Used to determine internal and external perception
Includes brand DNA research, brand audits and competitive comparison
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Our ProcessBrand StrategyDetermines the brand’s unique positioning in the marketplace
Creates a roadmap for all branding activities
A basis for the creation of brand behaviour, experience and identity
Includes internalisation training and an internal awareness campaign
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Our ProcessBrand DesignWhere the brand logo and identity are created
Includes a corporate and visual identity to ensure consistency of presentation
The brand experience is also designed in this stage
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Our ProcessBrand CommunicationsThe external component of the branding process
Campaigns are developed based on objective-based advertising strategies
Includes all external communication activities such as advertising and PR
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Thank You