gfh 2011 sensor ecosystems
TRANSCRIPT
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Games with Sensors 2011
Sensor Connected Health Eco-Systems: Ready to Play.
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Games for Health 2011 Sensor Day
12:00 - 12:30PM - Games, Sensors & PHRs : Gameplay Meets MeasurementBrigitte Piniewski, MD. , Chief Medical Officer, PeaceHealth Laboratories, Oregon
12:30pm - 1:45PM - Topical Lunch w/ContinuaChuck Parker, Executive Director, Continua Health Alliance
1:45pm - 2:45PM - PHRs and Games : Back to the Drawing BoardSteven Munini, Chief Operating Officer – Dossia Service Corporation
3:00 - 4:00 PM - The Pervasive Sensor World : Obstacles & OpportunitiesEd Siemens, Director, Marketing, A&D MedicalMike Paradis, Global Sales Manager, ANT Wireless
4:40pm - 5:30PM - Games with Sensors : From Experiments to Ubiquitous Health GamingJim Burns, Senior Software Architect , Elbrys Networks
5:40pm - 6:15PM - Business Models for Games for Sensors
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What I am playing…With my family
When… Plane Lands
When …Grocery
Shopping
When …Running Late
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Connecting the Dots
Sensor
EHR
PHR
FUN MEANINGFUL USE
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Games
5
Health ServicesPersonal Health Devices
Internet Devices
Connecting the Dots
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Let’s hear from the Panel…
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Anthony Delli ColliVP, Marketing
Elbrys
Mike ParadisDirect, SalesAnt+ Alliance
Ed SiemensMarketing & Sales
Director A&D Medical
Brigitte Piniewski, MDChief Medical Officer
PeaceHealth Laboratories
The Pervasive Sensor World : Obstacles & Opportunities
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30 year semiconductor veteran Global Sales Manager for ANT Wireless Japan, Europe and the US have been key
focus areas
Mike ParadisGlobal Sales Manager
Ant+ Alliance
The Pervasive Sensor World : Obstacles & Opportunities
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Wholly Owned Subsidiary of Garmin Ltd, first incorporated 1998
Location, Cochrane, AB, Canada
ExpertiseSport and Wellness Activity Monitoring
TechnologyUltra Low Power
Wireless Technology
Dynastream History
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Dynastream incorporated in 1998 First product to Nike shipped in 2000 ANT developed with Suunto in 2004 First single chip released in 2005 Purchased by Garmin 2006 ANT+ alliance formed 2007 1ST million units shipped 2007 5TH million unit shipped 2009 Second Silicon Partner added 2010 16+ millionth node shipped by April 2011 Run rate of 1,000,000 per month
ANT History
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Sensor Design Obstacles
ObstaclesData Size Budgets
Battery LifeInteroperability
ConnectivityCost
Practical solutions
Process at the sensorKeep the radio off
Embed as much as you canEnable Cell Phones
Keep it simple
KEEP YOUR EYE ON THE PRIZE
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Game Sensor Design Obstacles
Obstacles
Real Time DataMotion ArtefactInteroperability
Battery LifeConnection robustness
Cost
Practical Solutions
Real time protocolProven technologies
Robust Device ProfilesKeep the radio off
Pairing and re-pairing guarantee
Integrate as much as possible
KEEP YOUR EYE ON THE PRIZE
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Health and Wellness SolutionOne billion adults overweight world wide
Internet
HealthyFamily
Wellness vital sign monitoring: Weight
Blood pressure Glucose
Cholesterol Activity level
Benefits: Monitor and motivate
Achieve goals Personal fitness information
Building social teams Enhance coaching services
Pedometer
Blood-pressure Cuff
Heart Strap
MedicationTracking
Weight Scale
FitnessEquipmen
t
Phone
PC
PersonalHealthRecord
HealthcareProfessionals
Weight lossand fitnesscoaching
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ANT+ Ecosystem
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Commitment to the Standard
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Digital Fitness Watch Market
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Over 112,793,000 participants in structured aerobic activities over 50 times a year in the US
Over 44% of the population involved
Train Smart
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Global Heart Rate Predictions
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Digital Running Market
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Run Smart
Participation Rates(in thousands)
2008 2009 % Change
Walking 111,668 110,095 -1.4%
Running/Jogging 41,130 43,892 6.7%
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Global SDM Predictions
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Digital Cycling Market
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Ride Smart
Hottest growth sport of 201018% growth in 2009 expected (SGMA)
Participation Rates(in thousands)
2008 2009 % Change
Cycling (road/paved) 38,114 40,140 5.35%
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Tour de France 2010
Internet
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Live Smart
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Health Profiles in Development
Blood Glucose Activity Monitor
Continuous Blood Glucose
Future Health Profile Development - SPO2, ECG
Emergency Response Alert (Fall Detection)
CBG ERA
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ANT+ in Cell Phones
ANT Enabled
Chip (WiLink 1271)
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Existing Potential ANT Enabled Cells
38 smart phones from seven top vendors released with TI WiLink• 6 released officially with ANT• 2 others demonstrated publically
Vast majority android based• ANT+ android API released
Cell vendors need apps motivate market release
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Major WiLink Enabled Phones
Android basedDroid X Droid 2DevourXT720
Backflip
N8 -127C6 – S60C7 – S60E7 – S60C5- S60
2710 classic
Android basedExpresso (T-Mobile
myTouch)Legend
HeroDiamond
Symbian S60 basedVivaz
Vivaz Pro
Android basedXperia X10 mini
Xperia X10 mini pro Xperia X8
ARCNeoPro
Android basedGalaxy A
Oscar I7680 -
XT800Droid Milestone
MT710Cliq/DextQuench
Sage
Pearl 3GStyle 9760Torch 9780Playbook
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What I’m Playing...What I’m Playing...
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28 years experience in the medical device and consumer packaged goods industry
Focus - connected sensors for use in remote patient monitoring and wellness applications
Journey to find the perfect engagement tool... Is gaming the solution?
The Pervasive Sensor World : Obstacles & Opportunities
Ed SiemensMarketing & Sales
Director A&D Medical
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Sustaining Healthy Engagement
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• Kahn Academyon my Mac
What am I playing?
• Foursquare on my
iPhone and using
Dash Four on my
iPad
• Bubble Pop onmy iPhone.
• Backgammonon my iPhone
and iPad
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It is estimated that the U.S. health care system could reduce cost by nearly $200 billion during the next 25 years if remote
monitoring tools were utilized… 4
Why…Eight out of ten older Americans suffer from one
or more chronic diseases.1
Chronic disease accounts for three-quarters of America’s direct health expenditures. 2
People with chronic disease cost 3.5 times as much to care for compared to others and account for 80% of all hospital bed days and 96% of home
care visits. 3
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Current sensor platform…
Digital Blood PressureDigital Tri-Axial Activity Monitor
Digital Weight Scale
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Sensors in development…
Zigbee
Wi-Fi
GSM
NFC
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What are we missing…
• We can show you a single event
• We can show you change over time
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What are we missing…
• Sustained• Meaningful• Engagement
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Let’s make it fun!
An idea…
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• Design a solution with the end user in mind• User defined
• Individual with an interest in improving health for both fitness and well being
• Target age: 40 to 60 (Aging Boomer)
• Initial sensor profile• Blood Pressure
• Activity• Weight
A&D BeWell Platform
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• Create “actionable” information• Data must be useful
• Must provide actionable information for all stake holders (end-user, friend, associate,
family, care giver, coach, nurse, doctor, case manager, etc.)
• Must maintain user engagement
Application Objectives
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• Concept based on incremental improvement behavioral theory
• Reward simple achievements
• Enhance difficulty for sustained interest
• Initial rewards virtual trophies or badges
• As developed link with partners to offer real rewards
Game model
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• Receive badge (A journey for a thousandmiles begins with a single step. Congratulations on thebeginning of your journey toward good health!)
• Virtual reward badges for different achievements• Potential partner reward example
• Discount on lunch salad at Panera Bread Company for walking 25,000 steps in 5 days. (Coupon pushed to your phone or computer upon achieving your goal)
• Link to other partners, Chain pharmacies for example.
Reward Examples
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• Improve personal wellness• Seek healthcare partnerships
• Replicate the same model with weight and blood pressure
Site Goal
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Let’s play…
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Brigitte Piniewski, MDChief Medical Officer
PeaceHealth Laboratories
MD is currently the Chief Medical Officer at PeaceHealth Laboratories, Springfield, Oregon
Crowd based approaches to gathering evidence-based health intelligence
Recent papers:• “Empowering Healthcare Patients with Smart
Technology” (IEEE, July 2010)• “Nudging lifestyles for better health outcomes:
crowdsourced data and persuasive technologies for behavior change” 9JRC-IPTS EUR 24785 EN – 2011.
The Pervasive Sensor World : Obstacles & Opportunities
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Home Care CardsProduct & Solution Ecosystem Overview
2011 Games for Health Boston
Not for distribution without permission. © 2011 iMPak Health, Inc.
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Reviewing the BasicsHome Care Cards are a suite of products and solutions that combines low-cost remote testing and diagnostics with instantaneous results and feedback. The cards incorporate proprietary ‘lab on a chip’ capabilities in a low-cost form factor, as well as near-field connectivity (NFC) technology to allow instant feedback on a variety of devices.
The Home Care Card platform is flexible to meet the needs of a variety of different trade partner requirements, including:
• Configurable for a variety of retail or clinical delivery methods;•Customizable packaging and data presentation allows for unique brand executions;•Scalable product solutions can be deployed to address specific use cases, protocols and diseases.
Initial consumer testing complete by March 2011, retail field trials (U.K.) begin 1Q2011. Anticipated U.S. and Canadian retail field trials end of Q2 2011. Selected applications available immediately.
Not for distribution without permission. © 2011 iMPak Health, Inc.
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Sleep Solution
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Sleep Solution - Mobile User Interface
Analysis:
-Your most restless nights usually happen when you go to bed more than one hour
later than typical
-Your most restful nights usually happen when you stop consuming alcohol at least 2
hours before bedRecommendations:
- Be more consistent with your average go-to-bed time (which is 10:30pm)
- Don’t consume any alcohol after 8:30pm
- Limit your use of Unisom to nights that you go to bed later than usual, and never
use it if you’ve consumed alcohol after 8:30pm
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Sample Lab Card Use Case
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Acme
Corp
Another Sample Use Case
Congratulations, you’ve met your cholesterol goal for the year, and
your monthly weight loss goal!
compare to others
show me who cares
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Weight Management Solution Characteristics
Disposable credit card sized Step Counter worn daily
Disposable Food Journal for tracking daily food intake and choices by
category “Touch and Post” data transfer to
Nokia NFC enabled phoneApplication analyzes and displays data:
Daily, weekly, monthly steps takenDaily, weekly, monthly summary of:
Food Intake such as fruit, vegetables, fats, dairy, and proteins
Water IntakeSodium Intake
Weight and BMI trackingImprovement Tracking through trending over time
Capability to e-mail reports, upload to Personal Health Records, and allow family access to data and alerts
Reminders to upload data and track overall motivation Additional future planned upgrades include ability to
upload to social networking sites, add stress monitoring, and add frequent motivational messages
through phone, e-mail, and text Currently piloting in US
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Various Use Cases, Hardware Targets
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Sleep Card / Wellness Journal Integration
Touch Sleep Card against phone to transfer last nights sleep.
View trends of sleep time, time in bed, sleep efficiency and number of awakenings in Wellness Diary’s normal trend UI.
View detailed actigraph data in Cypak Sleep UI.
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Summary Points
Home Care Cards• suite of products and solutions • low-cost remote testing and diagnostics• instantaneous results and feedback• Easy to use• flexible platform for multiple use cases and consumer types • Highly scalable• Testing extremely positive with unaided articulation of potential uses
“I could see this motivating him (spouse) to finally address his
problem...nothing I tell him seems to work”
“If I can just do something I’d be in
control. Then I can act on the results.”
“I spend half my time talking to the doctor about things I can barely remember...there’s got to be
a better way”
“..it’s a simple step that can facilitate a lot of things...what a great idea. If you wanted it,
it allows for more control over you.”
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Key Takeaways
1. Sensors are pervasive and affordable
2. Standardization and interoperability is here
3. Sustainable engagement is everything
“It’s all about the application …stupid.”
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GAMES WITH SENSORS 2011 - DEVELOPER CHALLENGE
Sensor connected health eco-systems are ready to play.
Join us to develop innovative mobile serious games with the coming of age of health sensors connected to next
generation PHRs. For details about our Developer Challenge please register at dev.commonsenses.com.
dev.commonsenses.com
THE PERSONAL
HEALTH RECORDGAME
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Thank You!