Getting your business online

Xin Wang

International Digital Laboratory

Get Online Steps

• Get a Domain Name• Get a Web hosting Account• Website building Software• Logo• Pictures• Contents – articles, product info etc• Merchant account• Invoicing• Traffic Building

Two Paths (out of many!)

Two easy ways for a beginner1. Getting British Business Online (GBBO

Google)– Google Apps for business

2. Dotnetnuke ( there are many others) – iHostasp.net– Snowcovered

Getting British Business OnlineGBBO is a joint initiative by Google, Enterprise UK,BT, e-skills UK and many other partners to help small businesses create their first website and help them understand the opportunities offered by the Internet.

• Advantage: offer you a free website for 2 years; Google based services

• Disadvantage: For beginner – None Website: http://www.gbbo.co.uk/

Getting British Business Online Tutorial

• Video Tutorial• Live Demo

Create the website www.Innovation-and-entrepreneurship.co.uk

Google Apps for business

Advantage: Because you purchased a domain while signing up for Google Apps, All your Google services will be auto- configured.

Disadvantage: None

Website: www.google.com/a

Manage your website with Google Apps

Different Editions of Google Apps• Premier • Standard• Education• Non-Profit• Government

Standard and Premier Editions

Google Sites Tutorial

• Your website setting• Collaboration• Website appearance (themes, horizontal

navigation, customize layout)• Add/remove a page/gadget to navigation bar• Create a new page– Add a gadget in your page– Change your page layout

Google Apps

• Register your new domain to Google Apps• Manage your domain • Set up your business email• Set up calendar• Set up documents• Add new apps from Google marketplace

Google Apps Marketplace

How to add a app to your website?Accounting and Finance

FreshBooks online billing and bookkeepingCustomer management

Solve360 Calendar & Scheduling

YouCanBook.Me……

Our e-business Project

• West Midlands Collaborative Commerce Marketplace ( WMCCM )

• We raised initial funding from a research project

• Most spend was on building critical mass• Sustainability proven in last two years• Next step is to monetise it!