Getting Younger Donors to Say “Yes” to Your Nonprofit

Women in Development NorthSeptember 13, 2011

Presented by Eve Smithevesmith99@yahoo.com

www.linkedin.com/in/evesmith

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Today’s Topic

• Reaching younger donors – why is it important?

• Who is a “younger donor?”• What are effective ways to engage them –

mail, email, Web, mobile?• What are tactics your organization can

consider to improve response?• Q&A

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www.convio.com/nextgeneration

Presentation slides reprinted with permission from Convio

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Matures Boomers GenX GenY

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Why engage with younger donors?

Older donors give higher average gifts.Older donors give more annually.

But…Matures segment is shrinking.

And… Gen X and Gen Y now make up a larger portion of the population than people 65 and older.

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Who is your “younger donor?”

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Easter Seals’ Report Insights

• Continue implementing cross-channel tactics to lift response

• Define who we mean by “younger donor”• Look for opportunities to expand outreach

using social media and mobile

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Personal Fundraising Web Pages

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Other examples

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http://www.achieveguidance.com/millennial-donor-engagement

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Resources

• The Next Generation of American Giving www.convio.com/nextgeneration

• 2011 Millennial Donor Studywww.achieveguidance.com/millennial-donor-engagement

• Eve Smithevesmith99@yahoo.comwww.linkedin.com/in/evesmith