getting younger donors to say "yes" to your nonprofit

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Presentation to Women in Development North, Evanston, IL based on previous

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  • 1.Getting Younger Donors to Say Yes to Your Nonprofit
    Women in Development North
    September 13, 2011
    Presented by Eve Smith
    evesmith99@yahoo.com
    www.linkedin.com/in/evesmith

2. Todays Topic
Reaching younger donors why is it important?
Who is a younger donor?
What are effective ways to engage them mail, email, Web, mobile?
What are tactics your organization can consider to improve response?
Q&A
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3. www.convio.com/nextgeneration
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Presentation slides reprinted with permission from Convio
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5. MaturesBoomersGenXGenY
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7. Why engage with younger donors?
Older donors give higher average gifts.
Older donors give more annually.
ButMatures segment is shrinking.
And Gen X and Gen Y now make up a larger portion of the population than people 65 and older.
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8. Who is your younger donor?
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15. Easter Seals Report Insights
Continue implementing cross-channel tactics to lift response
Define who we mean by younger donor
Look for opportunities to expand outreach using social media and mobile
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19. Personal Fundraising Web Pages
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21. Other examples
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24. http://www.achieveguidance.com/millennial-donor-engagement
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25. Resources
The Next Generation of American Giving www.convio.com/nextgeneration
2011 Millennial Donor Study
www.achieveguidance.com/millennial-donor-engagement
Eve Smithevesmith99@yahoo.com
www.linkedin.com/in/evesmith
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Eve Smith / Women in Development North