getting there
TRANSCRIPT
Reg Charity Number 1136915
GETTING THERE…
Moving towards
sustainability
in a small charity
Reg Charity Number 1136915
Aims
• To understand what is meant by
sustainability.
• To understand the importance of change
and identify method of mitigating or
maximising the impact of change.
• Practical step to take when we move
towards sustainability.
Reg Charity Number 1136915
What is Sustainability
• “Sustainability is the capacity to endure” - Wikipedia
• “Business sustainability represents resiliency
over time – businesses that can survive
shocks because they are intimately
connected to healthy economic, social and
environmental systems.” - Financial Times Lexicon.
Reg Charity Number 1136915
Charity Sustainability
• “For non profits, financial sustainability and
programmatic sustainability can not be
separated. It is not enough to have a high
impact programme if there is no effective
strategy for sustaining the organsiation
financially. And neither is it enough to be
financially stable; we build our
organisations for impact, not stability.”
Non Profit Sustainability
Reg Charity Number 1136915
Reg Charity Number 1136915
Getting There…
“Sustainability is an
orientation, not a
destination.”
Non Profit Sustainability
Reg Charity Number 1136915
REFLECTION
Reg Charity Number 1136915
MISSION IMPOSSIBLE??
WHY DO YOU DO WHAT YOU DO?
• What are your aims?
• Do you fit the funding or does the funding fit you?
• Are all of your activities necessary to meeting your aims?
Reg Charity Number 1136915
Mission Impact vs. Profitability
profitability
imp
act
High mission impact
High profitability
Low mission impact
High profitability
High mission impact
Low profitability
Low mission impact
Low profitability
Reg Charity Number 1136915
Income Streams
• Limited resources =
multi-discipline fundraisers
• Jack of all trades…master of none?
Reg Charity Number 1136915
Gimme, Gimme, Gimme! – Joe Saxton
Reg Charity Number 1136915
Income Sources
Trusts and
Grants
Events
Community
and
Individual
Major
Donors
Statutory Corporate Committed
Giving
Legacies
Reg Charity Number 1136915
Data
• Data management is essential to creating
a Sustainable organisation.
• Effective CRM moves donors up the
pyramid and will enable other income
sources to be developed over time.
Reg Charity Number 1136915
Profile
• Every strategy undertaken has to be
supported by a effective and well thought
out PR strategy.
• If the skills to deliver this do not exist
within your organisation it is essential to
invest in getting them.
Reg Charity Number 1136915
Gift aid
• Charities are currently missing out on over
£740 million each year in Gift Aid income
alone. (IOF Tax Effective Giving Website)
Reg Charity Number 1136915
Resources
Reg Charity Number 1136915