getting the most bang for your marketing buck
TRANSCRIPT
WAKE LIBRARY SERIES
Jeanne Frazer
Top 50 Entrepreneur – 2011 Business Leader Media
Business Owner – 18th year – vitalink®
Speaker + Author
Cancer Survivor
Branding Expert – multiple industries
Getting the Most Bang
for Your Marketing Buck
Are you on a rollercoaster ride?
Secret to Advertising….
1. Who you reach
2. How many times you reach them
3. Quality of your message
Secret to Advertising….
Magic
Must-Haves BEFORE You Market
1. Product Research
2. Branding Research
• Target Market
• Brand Messages
• Channels
3. Game Plan
Marketing Foundation
1. Brand Identity/Platform
2. Responsive Website
3. Calling Card
4. Signage (location/vehicle)
Free/Low Cost Checklist
1. CRM
2. SM
3. Digital
4. Expert
Free/Low Cost Checklist
1. CRM
• Give-away
• E-newsletters
• Mail/Text/Call
• Social media
• Holiday/off-holiday cards
• Events
Free/Low Cost Checklist
2. Social media
• Reality check – channels + time
• Content guide
• Tone
• Get social
• Reach out
Free/Low Cost Checklist
3. Digital
• Search PPC (Pay-Per-Click)
• Social PPC
• Media Ads (CPM)
• Web Ads
(CPM)
• Groupon
• SEO
Free/Low Cost Checklist
4. Expert
• Speaking
• Author – articles, blogs, books
• Video
• News
• Seminars
Free/Low Cost Checklist
4. Expert
• Speaking
• Author – articles, blogs, books
• Video
• News
• Seminars
Free/Low Cost Checklist
4. Other
• Giving Back
• Public Relations
• Personal Letters
• Free Samples!
• Gift with Purchase
• Trade – Bid on Raleigh
• Partnerships
Whatever You Do…
Be CONSISTENT!!!
Q&A Time
Connect:
Jeanne Frazer, The Expert Speakers + vitalink
LinkedIn/Facebook/YouTube/Twitter
Contact Info
[email protected] | www.vitalinkweb.com
919.850.0605