getting started with personal branding
DESCRIPTION
Presentation delivered at University of Toronto on Nov 4th, 2011 for the Leaders of Tomorrow lecture series.TRANSCRIPT
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PERSONAL BRANDING
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Hi,I’m Dan Holowack
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You have a personal brand.
Manage your brand, or it will manage you.
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Perception is reality.
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Become an Expert in 4 Weeks• Join 2 or 3 related trade organizations• Read 3 top selling books on your topic• Give one free 3 hour seminar at the closest well-known university• Give 2 free seminars at branches of two well-known big companies
such as AT&T or IBM• Offer to write 1 or 2 articles for trade organizations• Join a service that journalists use to find experts to quote for
articles
from “The 4-Hour Work Week” by Tim Ferriss
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http://thenextweb.com/la/2011/10/31/mexican-soccer-team-replaces-players-names-with-twitter-handles/
http://mashable.com/2011/10/26/xfactor-twitter-vote-dm-direct-messages/
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http://mashable.com/2011/10/23/how-recruiters-use-social-networks-to-screen-candidates-infographic/
How Recruiters Use Social Media to Screen Candidates
Mashable
“90% of recruiters and hiring managers have visited a potential candidate’s profile on a social network as part of the screening process.
And a whopping 69% of recruiters have rejected a candidate based on content found on his or her social networking profiles — an almost
equal proportion of recruiters (68%), though, have hired a candidate based on his or her presence on those networks.”
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http://iwannaworkatinstagram.com
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http://blog.hartleybrody.com/2011/10/how-i-got-a-full-time-job-with-a-tweet/
How I got a Job with a TweetHartley Brody
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+
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Network = Power
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What’s your personal brand?
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Be Professional.
Be Human.
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Become an expert.
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LinkedIn.
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Keywords.
Relevant content.
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Build your connections.
The 24 hour window.
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Groups etc.
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Facebook.
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Clean your timeline. Today.
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Check your privacy.
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Twitter.
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Getting started with Twitter.
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Follow.
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use #hashtags
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95%
5%
helpful
selfish
from @michaelrlitt
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Klout.
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Keep up.
http://mashable.com/
http://blog.bufferapp.com/
@mashable
@bufferapp
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What’s your brand?
Thank you. @dHolowack