getting started with optimizely
TRANSCRIPT
Getting Started with
Happy New Year!
1.3.2012
Friday, January 4, 13
The Value of A/B Testing➡ Make data-driven decisions
➡ Validate your hypothesis
➡ Create the best user experience possible
➡ Turn clicks into customers
Increase REVENUE, LEADS, SIGN UPS, DOWNLOADS, CLICKS
Friday, January 4, 13
Friday, January 4, 13
The Story of Optimizely
Media
Button
Friday, January 4, 13
Demo Agenda‣ We’ll cover:
‣ Using the editor
‣ Creating tests
‣ Setting up goals
‣ Targeting and traffic allocation
‣ Implementing Optimizely
‣ Testing strategy
‣ Q&A
Friday, January 4, 13
Let’s Dive In➡ Quick Poll
➡ Have you built an experiment with Optimizely?
? Friday, January 4, 13
Straight to the visual editor➡ Using the WYSIWYG editor
‣ Dashboard
‣ Text
‣ Image changes
‣ Rearrange or Move
Friday, January 4, 13
Moving on to goals➡ Track how your tests affect conversions
‣ Engagement
‣ Click
‣ Page view
‣ Custom
Friday, January 4, 13
Targeting Features➡ Involve specific pages/visitors in tests
‣ URL
‣ Location
‣ Browser
‣ New/returning
‣ Cookies
Version B
Version A
Friday, January 4, 13
Allocate di!erent tra"c size➡ Traffic allocation feature
‣ Test a percentage of visitors
‣ Push 100% of traffic to winning variations
Friday, January 4, 13
Implementation➡ A single line of code
‣ Copy and paste into your <head> tag
‣ Set it and forget it
‣ Single line of JavaScript unique to your account
‣ Hosted by global network
Friday, January 4, 13
Results Page➡ Reporting dashboard
‣ See how your variations performed
‣ We’ll show you which one is statistically significant
Friday, January 4, 13
Testing Strategy and Best Practices
Friday, January 4, 13
1. Treat website testing and optimization like a science: define a clear hypothesis
Friday, January 4, 13
2. Test low hanging fruit first – copy, imagery, forms
Friday, January 4, 13
3. Don’t be afraid to take chances.
Friday, January 4, 13
4. Talk with your team, help them understand the value of testing
I think this will increase revenue.
Let’s test it and find out!
A/B testing. Groovy!
Friday, January 4, 13
5. Always be testing
Friday, January 4, 13
Q&A
Friday, January 4, 13
Explore, converse, and test
‣ Case Studies, interviews, best practices, thought leadership @ blog.optimizely.com
‣ Converse with us, be our favorite @Optimizely
‣ Read and educate yourself @ support.optimizely.com
‣ Feel free to reach out to Shanann, [email protected] with any questions
Friday, January 4, 13
Happy Testing!
Friday, January 4, 13