Welcome to your LinkedIn Career Page! Your Career Page is the first impression that candidates will have of your company and will illuminate your unique talent brand.

This guide will show you how to create an engaging page within minutes.

Getting Started: 3 Steps to an Irresistible Career Page

Getting Started

LinkedIn Career Pagewith

The Anatomy of a Career Page

If you have a “Gold Page” you can create a page for each of your audiences.

TARGETING

Once your license has been issued, you will be notified by our support team by email.You can now edit your Career Page:

Simply upload your images, links and copy/paste your text.

Add a banner and link it to your website (or another site).

MAIN BANNER

Click to add your headlines and text content.

TEXT CONTENT

Basic Editing

Build an irresistible presence1

Build credibility by sharing certifications earned, clearances obtained, and awards won.

Certifications & awards

You can use a mix of text, images, and video to showcase your employer brand in a unique and interactive way. The best way to get started is to utilize the multimedia assets that your company on-hand: text, graphic, and even an explainer video. If you want to create custom content and don’t have it readily available, you can still launch your page now and build out your presence over time.

Need inspiration? Check out this blog post

Attention-grabbing opening text

Create a headline and summary that instantly energize your LinkedIn audience. Write like you want to hire — not like you want to be hired or sell your products.

Rich media

Share pictures, videos, blog posts, Slideshare presentations, and PR coverage that shed insight into your company’s culture and boost your talent brand.

Volunteer activities

Paint a complete brand picture by showcasing your volunteer work and causes that your organization supports.

Ask your team members to share their experiences.

Employee quotes and testimonials

LinkedIn’s audience is interested in learning about your brand’s culture, values, and career opportunities. Your Career Page should speak to your organization’s recruiting presence rather than your company’s products and services.

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Did you know?

Upgraded Career Pages allow you to customize your content for different audiences such as engineers, data scientists, sales reps, and marketers. Talk to your relationship manager to learn more.

CONTENTCUSTOMIZATION

Craft engaging status updates

Career Pages are SEO-friendly, so be sure to use keywords that your audiences are using to find your company.

Optimize your pages for search engines

Ask them to ‘like’ and ‘share’ your company updates and add a link to your Career Page in their email signatures.

Engage your employeesYour web team can pull code for a “Follow” button from developer.linkedin.com to add to your blog or website.

Add a “follow” button to your website

Ask your community to follow your Career Page. You can use your other social media channels and email newsletter.

Announce your Career Page

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Collaborate with your marketing team to create recruiting-specific text, graphics, and video. If marketing can’t help, you can curate content from what’s publicly available online.

3 Start creating a follower-base

Millions of LinkedIn users visit Career Pages to learn about company news, industry insights, and job opportunities — they’re looking to learn about the culture and values that drive your brand. Status updates through your company page will be a major part of this process.

Any organization, large or small, can be a discussion leader. In addition to sharing blog posts from your own website, you can curate interesting articles from popular media channels. Your company will never run out of editorial content to share.

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Need inspiration? Check out this gallery of great status updates

Did you know?

Upgraded Career Pages allow you to customize your content for different audiences such as engineers, data scientists, sales reps, and marketers. Talk to your relationship manager to learn more.

TARGETING

Your follower base is your talent community and candidate pipeline -- LinkedIn’s research shows that 79 percent of Career Page followers are interested in new opportunities and 3x more likely to respond an organization’s recruiters. Here’s how to get started:

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