Lift off with LinkedIn Presented by Katherine Chalmers

Agenda

What is LinkedIn? What you can do with LinkedIn What basic features you need to know Basic tips for using LinkedIn Getting started

About LinkedIn?

Leading social media community for business professionals 259 million members; +172K per day 184 million unique visitors per month 2 million companies have Company Pages 2.1 million+ LinkedIn Groups (7 per user) 5 billion professionally oriented searches 60K developers using the LinkedIn API 400K unique domains use the LinkedIn Share button 25% of unique visiting members used mobile devices

Source: QuickSprout, Linkedin, BusinessInsider, LinkedIn

Whos on LinkedIn

Source: http://www.businessinsider.com/infographic-who-really-uses-linkedin-2012-2

Global membership 2/3 in US & Europe

Whos on LinkedIn

Source: http://www.businessinsider.com/infographic-who-really-uses-linkedin-2012-2

Whos on LinkedIn

Source: http://www.businessinsider.com/infographic-who-really-uses-linkedin-2012-2

Whos on LinkedIn

Source: http://www.businessinsider.com/infographic-who-really-uses-linkedin-2012-2

Whos on LinkedIn

Source: http://www.businessinsider.com/infographic-who-really-uses-linkedin-2012-2

Business Engagement

Source: http://www.quicksprout.com/2013/12/19/how-to-increase-linkedin-engagement-by-386/?display=wide

The story of your professional future

LinkedIn isnt a place to dump a snapshot of where youve been. Its an opportunity to stay connected to people, and to demonstrate where you are now, and where you plan to go next.

- Chris Brogan

What can you do on LinkedIn?

Create an online professional profile Keep your network up to date on your activities Collect and display recommendations

Connect & reconnect with business colleagues Research people and companies

Get introduced to prospective employers and partners Get access to job opportunities in your network Interact with experts in your field

Ask questions, join the discussion & share your expertise

LinkedIn for Companies

Recruiting Corporate branding Content promotion (including sponsored updates) Sales networking Build community

10 Ways to Use LinkedIn

1. Increase your visibility 2. Increase your connectability 3. Improve your Google PageRank 4. Enhance your search engine results 5. Perform blind, reverse, and company

reference checks

6. Increase the relevancy of your job search

Source: http://blog.guykawasaki.com/

Guy Kawasaki

10 Ways to Use LinkedIn

7. Make your interviewer go smoother 8. Gauge the health of a company 9. Gauge the health of an industry 10.Track startups 11.Ask for advice 12.Integrate into a new job 13.Scope out the competition

Guy Kawasaki

Source: http://blog.guykawasaki.com/

The Features You Need to Know

Profiles Jobs Answers & Groups Pulse News Professional Features

Sales Human resources Marketing

Public profile

Full Profile

Summary Experience Languages Skills Education Recommendations Additional info &

contact guidelines

Viewers of this profile also viewed...

You see Who viewed your profile How many searches

youve appeared in

Jobs

Groups

Groups

Pulse

Basic Tips

Dont be a jerk Tell the story of where youre going

Position yourself strategically Custom headline, description key words

Complete your profile Professional highlights > not just resume regurgitation Use a professional picture, not a crummy iPhone shot Check the spelling! Include skill key words

Basic Tips

Link to people you know and trust Get recommendations Join relevant groups and participate Share interesting, valuable content

Additional Resources

Jigsaw.com ZoomInfo.com GlassDoor.com Salary.com What Color is Your Parachute

Questions for next week?

Now that youve gotten started, what else do you want to know?

Contact

Katherine Chalmers linkedin.com/in/katherinechalmers @kathchalmers kath@katherinechalmers.com 703.740.0178