Getting Started…

University of WashingtonEntrepreneurial Strategy 510

November 9, 2010

Robert PeaseVice President of Marketing

Gist, Inc.robert@gist.com@RobertAtGist206.327.0397

Last Slide First

• Be both optimistic and realistic in your plan

• Understand distribution

• Measure and learn

• Hire better than yourself

• What marketing can (and can’t) do for you

• Always build your professional network

You need 3 things

Plan vs. Reality

Twice as long, half as much

Mitigate technology AND market risk

Know your target customer….by name

Instrument your business

Powerpoint lies…

…Excel tells the truth (mostly)*

*T.A. McCann

Always hire better than yourself

1.1n

Meet the man in the chair…

What was it you wanted to sell me?http://www.youtube.com/watch?v=nXG7zYWKHGU

Relationships Matter…

Customers, prospects, advisors, investors, competitors, journalists, vendors, partners, mentors, strangers, classmates, etc., etc.

How do you manageContacts?

Connect …

How Gist works…

Gist everywhere…

Questions?

Please try Gist and tell us what you think:

www.gist.com

Robert PeaseVice President of Marketing

robert@gist.com@RobertAtGist206.327.0397