getting started: part 2—setting up your catalog setup... · • admin:...

Magento Go—Ge+ng Started: Part 2 11/16/11

© 2011, Magento, Inc. 1

Getting Started:Part 2—Setting Up Your Catalog"

Webinar date: November 16, 2011

Presenters: Kara Heinrichs, Brillig House (twitter: @kkarahh) Mosses Akizian, Magento (twitter: @monocat)

Agenda for Today’s Webinar"

INTRODUCTION"–  About Magento and Magento Go

PRESENTATION"–  Overview of the Getting Started webinar series –  Part 2—Setting Up Your Catalog

QUESTIONS & ANSWERS"

Yes, this webinar is being recorded."The recording and the slides will be

available online later."



Introducing Magento Go"

Launched February 2011"

Ready-to-use professionally designed themes"

CSS-based theming approach"

Inline and importable translations"

Drag-and-drop layout editing"

Out-of-the-box payment gateway integrations"

Expand your store with Trusted Extensions"

Professional web design services from partners"

The Getting Started Webinar Series"

•  Part 1—Getting Your Go Store Going"

•  Part 2—Setting Up Your Catalog"

•  Part 3—Configuring Your Checkout Process"

Previous webinars are all available online in the “Resources” section."



Today’s Topics"

•  Getting Started Part 2—Setting Up Your Catalog"–  Creating your categories –  Creating your products –  Working with product attributes –  Importing products from a spreadsheet

Magento Go’s Catalog Hierarchy"

A=ributes

A=ribute Sets

Products

Sub-‐categories

Categories

Catalog Root Category

Fruit

Citrus Berries

Vegetables Spices

Dry rubs Sauces

Spicy Mild

Apples Oranges Lemons Tomatoes Carrots Broccoli

Fruit Vegetables

•  Name •  SKU •  Price

•  Description •  Weight •  Manufacturer

•  Tax class •  Status •  Meta info

•  Color •  Size •  etc.

…

… Categories and subcategories in Magento can only belong to one catalog. They can be nested as deep as you want

Catalogs in Magento are assigned to one or several “stores”

…

…

Products can be associated with any number of categories, catalogs and/or websites

Attribute sets define the group of attributes (data fields) associated with a product. Each product has only one attribute set, which cannot be changed.



Creating Your Categories"•  Creating categories •  Reordering categories •  Changing your category display defaults •  Additional category configuration options

Creating Categories"

…is what you get here

What you see here…

Exceptions: If Is Active is No If Include in Navigation Menu is No



Category Display Types"Display mode: Products only

Display mode: Products only; Image uploaded

Display mode: Static block only

Display mode: Static block and products

Other Category Default Settings"

Is Anchor: No Standard category navigation

Is Anchor: Yes Layered navigation

Layered navigation allows for drill down based on attribute values. Which attributes are used for layered navigation is determined by each attribute’s settings. More on attributes later.

Default Product Listing Sort By: Best Value



Custom Design—Page Layout Default Options"

header

footer

left right main

header

footer

left main

header

footer

right main

header

footer

main main

3 columns 2 columns with left bar 2 columns with right bar

1 column Empty

Other Category Configuration Options"

•  Set some of the default category list/grid behavior"

•  ADMIN: System→Configuration→Catalog tab→Frontend panel

•  List mode, products per page, listing sort by

•  Set layered nav defaults"•  ADMIN: System→Configuration→Catalog tab→Layered

Navigation panel

•  Set depth of top nav drop-down menus"•  ADMIN: System→Configuration→Catalog tab→Category

Top Navigation panel



Creating Your Products"

•  Creating products •  Assigning products to categories •  Changing product info for many products at once •  Additional product configuration options

Product Types in Magento Go"

•  Simple product types"–  Each unique SKU

corresponds to a simple product

–  Types: •  Simple (physical)

–  Variants (using custom options)

•  Virtual •  Gift cards

•  Complex product types"–  Groupings of simple

products –  Types:

•  Configurable •  Bundled/Kit •  Grouped

See the “Harnessing the Power of Product Types” webinar for examples and instructions on product types"



Other Product Configuration Options"

•  Change the missing-image image"•  ADMIN: System→Configuration→Catalog tab→Product Image

Placeholder panel

•  Add a watermark to your product images"•  ADMIN: System→Configuration→Design tab→Product Image

Watermarks panel

•  Change the default inventory behavior"•  ADMIN: System→Configuration→Inventory tab

Working with Product Attributes"

•  How attributes are used by Magento Go •  Editing attributes •  Creating new attributes •  Creating new attribute sets



Understanding Attributes"

•  Hugely flexible functionality that allows you to easily add your own data fields without programming "

Custom fields

Config opVons

Filterable opVon in layered nav

Attribute Uses in Magento Go"



Attribute Sets in Magento Go"

A=ributes

A=ribute Sets

Products

Sub-‐categories

Categories

Catalog Root Category

Fruit

Citrus Berries

Vegetables Spices

Dry rubs Sauces

Spicy Mild

Apples Oranges Lemons Tomatoes Carrots Broccoli

Fruit Vegetables

•  Name •  SKU •  Price

•  Description •  Weight •  Manufacturer

•  Tax class •  Status •  Meta info

•  Color •  Size •  etc.

…

… Categories and subcategories in Magento can only belong to one catalog. They can be nested as deep as you want

Catalogs in Magento are assigned to one or several “stores”

…

…

Products can be associated with any number of categories, catalogs and/or websites

Attribute sets define the group of attributes (data fields) associated with a product. Each product has only one attribute set, which cannot be changed.

Importing Products from a Spreadsheet"

•  Exporting sample products to create a template •  Importing products •  Importing product images



Export Sample Product(s)"

•  Manually create one or more products"

•  Export them to create a template for your import"–  ADMIN: System→Import/Export→Export

Import Product Data"

•  Use the resulting .csv file from the export as your import template"–  This file will exactly match your attributes and values –  You can drop fields/columns you don’t use or that you

don’t want to update from the spreadsheet.

•  Create new lines for each product to add"•  File must stay a .csv file, don’t save as or

convert to an .xls/.xlsx"–  Mac users—save to the Windows CSV (UTF-8) format

to ensure line breaks are correct

•  Note: Cannot import bundled products"



Import Product Images"

•  In your spreadsheet, enter product names in the corresponding columns:"–  Must be proceeded by a slash “/”

•  e.g. /filename.jpg or /foldername/filename.jpg –  Are case sensitive –  Must match the actual image names and folder

location exactly

•  Zip/archive your image files"–  Select all your image files or folders you want to

upload and use your computer’s archive/compression utility to zip them up

•  Import the zipped file into Magento Go "

What We Covered Today"

•  Creating your categories"

•  Creating your products"

•  Working with product attributes"

•  Importing products from a spreadsheet"



Be sure to visit go.magento.com/support for tutorials, articles and videos to help you

get going with Magento Go!"

getting started: part 2—setting up your catalog setup... · • admin:...

Documents