getting started 90 min
TRANSCRIPT
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“How to Get Started in the
Haunted Attraction Industry”Presented by
Leonard PickelHauntrepreneurs® Haunt Design
and Consulting
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Congratulations & Condolences
A Haunting History
Haunting is NOT for Everyone!
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How Much Will It Cost?
“A haunted house is never finished, you just have to know when to stop!”
– Leonard Pickel
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Set a budget, and stick to that budget!
Type of construction Build in place Panels
Actors vs. Animatronics
New vs. Used Attraction
Taxes Fed/State/Local
Insurance
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Location, Location, Location What makes a
good location: High visibility and
appearance of size Ample Parking Available Facilities
Types of Facilities Buildings Tent Outdoor
Haunted Hayride Haunted Trail Open Maze Ghost Walk
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Location, Location, Location What Locations to
avoid: Existing Residence Inside
Mall/Shopping Center
Historical Building
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Haunt Design
What makes a good Haunt Consistent Theme Creativity Do the Unexpected Scare ‘um
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Code Compliance
Talk to the Fire Marshal and Building Inspector NOW!
Do Your Homework! Zoned for Entertainment Assembly Occupancy
“A” Flame-spread Rating No Spray Foam No Visquene No Cardboard No Paper Meche’
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Code Compliance
2 Means of Egress No flammable Liquids
Chainsaw? Special Amusement
Building Fire Suppression Fire Alarm System Smoke Detection
Strobes Pull Stations
“Confusing Lights and Sound”
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Code Compliance
Electrical Code Power Distribution
No Extension Cords
Emergency Lighting with Battery Back up
Licensed Electrician Perimeter egress
corridor
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The Permit Process
Submit Complete Drawings
Plan Review Building Permit Inspections
Inspection Day Crew Certificate Of
Occupancy
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Terror By Design
- Size of Attraction Mega-Show (stand
alone) Multiple Element
(total event)
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Multi-Element:
2,000 SF Haunts 3 Or More Attractions Side By Side More to Promote Greater Perceived Value Combo Ticket
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Story Line
- “A House Cannot Be Haunted, Unless It Has a History!”
Steven King Themed or Un-
themed Licensed
Characters Masks or. Makeup
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Story Line - “A House Cannot Be Haunted, Unless It
Has a History!”Steven King
Themed or Un-themed Licensed Characters Masks or. Makeup
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Theme Story Line
Consistency is the Key
Gothic House Castle Vampire
Modern Sci-Fi Toxic Waste Slasher
Licensed Characters Create Your Own
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Room Designs Do the unexpected Clichés to avoid:
Boo Around the Corner
Sheet Maze Monster sits up in a
Coffin/ Grave
Autopsy/Operation/Butcher table
Baked Potato Room Mattress on the Floor Chainsaw
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Scares Visible Scare Invisible Scare Visible-Invisible
Scare
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How Much To Charge?
Competition’s Prices Theater Prices Discounts Be the Biggest, and Most Expensive
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Advertising
Web Page Social
Media Radio Billboards Print Fliers
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Operations Ticket Sales &
Accounting Numbered Tickets Money Drops
Where to Find Actors/Production Staff
Colleges High Schools
Employee vs. Volunteer Crew
Contract Labor Individual Employment Temporary Agencies
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How Do We Scare?
A cold Touch … In the mists on the
familiar… Applied with a sudden
pressure… Steven
King
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Make It Fun
Enjoying what your doing
Be wild and crazy Experience other
shows
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Conclusion - Haunting Smart
Create a Budget through a Workable Business Plan
Start Big, but Light
Phase in Detail and Reuse What You Have
Advertise
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Haunting Resources Haunted Attraction Magazine – Trade Publication for the Industry513-898-1569 www.hauntedattraction.com Haunted Attraction National Tradeshow and Convention (HAuNTcon)972-951-5100 www.hauntcon.com Hauntrepreneurs® International - Brokerage for Used Haunts972-951-5100 www.hauntrepreneurs.com Find A Haunt.com - Nationwide listing service for Haunted Events www.findahaunt.com Sinister Visions - Haunting Web Design312-952-1832 www.sinistervisions.com
Dana Martin Writing – Back Story Writing and Consulting661-900-5036 www.danamartinwriting.com Ticket Leap - Online Ticketing for attractions850-345-6837www.ticketleap.com Leonard Pickel’s D.O.A. - Haunt Design and Consulting Firm972-951-5100 www.leonardpickel.com
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Thank You For Listening
Leonard Pickel’s D.O.A. Haunted Attraction Design and
Halloween Event Consulting Firm972-951-5100