getting social with your recruitment brand - amma national conference 2012
DESCRIPTION
Using social media to compliment your recruitment strategy might be easier than you think. Where and how you spend your time can have a big impact on your EVP and your employer brand. This presentation was originally delivered at the AMMA National Conference 2012 in Perth.TRANSCRIPT
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Getting Social WithYour Recruitment Brand
Sarah Mitchell
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Goal for Today
Provide practical advice about where to focus your social networking efforts
Provide examples
Sarah Mitchell
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Recruitment
BenefitsBullhorn 2012 Staffing and Recruiting Trends
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How Connected are Social Recruiters?
Bullhorn - The 2012 Social Recruiting Activity Report
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Comparison of JOB VIEWS
Bullhorn - The 2012 Social Recruiting Activity Report
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Comparison of
JOB APPLICATIONSBullhorn - The 2012 Social Recruiting Activity Report
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“It seems as if candidates on LinkedIn are getting tapped so often by recruiters that they just start ignoring them.”
Candidate Fatigue
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Sourcing Aid
Passive candidates are using social networks
GenY demands access to social media tools
Nothing prevents you from building global networks
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Remember: WIIFM They honestly don’t
care about your corporate message.
What are you going to say?
Quality Consistency Frequency
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What Works Well
Social Networking Audiences Want:
To ‘do’ something – Games, quizzes, polls
Get the inside scoop
Have a laugh
Network
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Promote Your EVP
facebook.com
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Candidate Attraction
youtube.com
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Combo: EVP andCandidate Attraction
youtube.com
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Key to social media success
Show up
Acknowledge
Converse
Use good manners
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Weekly Time Commitment
20+
16 to 20
11 to 15
6 to 10
1 to 5
> 1
0% 5% 10% 15% 20% 25% 30% 35% 40%
14.5%
7.6%
10.6%
26.2%
37.7%
3.5%
Hours per Week
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Key Recommendations
Start building your networks on Twitter
Put social media links on your career site!
Think about what content you can create or share from another source
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It’s not about you. Wrap your corporate message in a human voice.
Slow burn method of sourcing; success won’t happen overnight
Remember
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Sarah Mitchell
Director – Site Content
Call me on +61 1800 615 703
Alternatively try my mobile +61 410 024 405
Send me a fax on +61 1800 615 704
Find out more at www.miningoilandgasjobs.com