getting social with social: using social media education to build relationships in the community
DESCRIPTION
I gave this presentation at the Council of Public Liberal Arts Colleges conference (Durango, CO, June 2014) and the eduWeb conference (Baltimore, August 2014). Abstract: Fort Lewis College, like many institutions, uses social media to reach out to a large audience of prospective and current students, alumni, and supporters. But Social Media Coordinator Lindsay Nyquist also builds relationships within the community by sharing social media knowledge. Nyquist regularly offers courses to Durango area business professionals who can utilize her expertise to get on the right track with limited resources. In addition, she founded a social media collaborative, comprised of larger businesses with successful social media strategies, which compares tactics and cooperates on city-wide campaigns. By reaching beyond the higher education population, the college has become a resource for small and large businesses throughout the region. ** I'm sure this would make more sense with a voiceover!TRANSCRIPT
using social media education to build relationships
in the community
L I N D S A Y N Y Q U I S T , S O C I A L M E D I A & V I D E O C O O R D I N A T O R
E D U W E B C O N F E R E N C E 2 0 1 4
#eduweb14
#gettingsocial
@nyquistify
Policy itself Educational classesOnline handbook
Goodwill Brand awarenessCenter of excellence
[everywhere]
• Continuing Education
• Chamber of Commerce
• Durango Public Library
• ‘Durango Living’ magazine
• Individual small business owners
New things
we’re tryingEvents to
cross-promote
Changes to
platforms
New products
we’re using
[questions?]
• College perceived as a friendly
expert
• Increased brand awareness
What we’re doing
How we interact with
students
What our values are
• Allies & resources in the media
and communications industry
www.eduwebspeakersurvey.com
#gettingsocial | #eduweb14 | @nyquistify