getting personal - tailoring the travel customer's experience
TRANSCRIPT
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1www.travelzoo.co.uk
Getting Personal - Tailoring the Travel Customer's Experience to Maximise Sales improve the user experience
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2www.travelzoo.co.uk
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3www.travelzoo.co.uk
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4www.travelzoo.co.uk
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5www.travelzoo.co.uk
BENEFITS - REGIONALISED TOP 20
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6www.travelzoo.co.uk
RIVER CRUISE SALE ALERT
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7www.travelzoo.co.uk
NEWSFLASH™ | CASE STUDY | BRITISH AIRWAYS
THE OBJECTIVES:
Promote BA luxury Holidays with Business class flight.
Reach: 650,000 London & SE (Plus targeted audience send for luxury)
THE RESULTS:
[Client results removed and not for public]
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8www.travelzoo.co.uk
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9www.travelzoo.co.uk
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10www.travelzoo.co.uk
THERE ARE TWO KEY TRENDS DRIVING CHANGEAT TRAVELZOO TODAY
MOBILE
LOCALISATION/PERSONALISATION
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11www.travelzoo.co.uk
THE SHIFT FROM DESKTOP TO MOBILE HAS CHANGED EVERYTHING!
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12www.travelzoo.co.uk
THE TRAVEL CONTINUUM
+ Top 20
+ Website
+ Destination features
Inspiration
+ Book directly with
Travelzoo
+ What to do in- destination
Destination
+ Restaurants
+ Entertainment
+ Mobile Focus
+ Spa
+ Activities
Transaction
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13www.travelzoo.co.uk
BEHAVIORAL ATTRIBUTES & MODELLING
Channel Behavior
EngagementBehavior
Purchase Behavior
Browse Behavior
Time Variant Behaviors
Behavioral Attributes
We have a created a behavioral model for US members for use in targeting and personalization…
[Data removed as not public]
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14www.travelzoo.co.uk
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15www.travelzoo.co.uk
CAN WE LEARN FROM FASHION?
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16www.travelzoo.co.uk
CAN WE LEARN FROM SOCIAL?
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17www.travelzoo.co.uk
AND DELIVER IT FOR TRAVEL?
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18www.travelzoo.co.uk
FIRST WE LAUNCHED NEW DIRECT BOOKING DEALS
18
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19www.travelzoo.co.uk
Joel Brandon-Bravo
UK Managing Director
@joelbrandonbrav
CONTACT DETAILS
19www.travelzoo.co.uk
Visit our Trade microsite http://solutions.travelzoo.com/uk/