getting most out of ux_mlearncon 2015_pdf version
TRANSCRIPT
Copyright © 2015 Float Mobile Learning. All rights reserved.www.floatlearning.com Copyright © 2014 Float Mobile Learning. All rights reserved.
Copyright © 2015 Float Mobile Learning. All rights reserved.www.floatlearning.com
Getting the Most out ofUser Experience in
Mobile LearningmLearnCon / Austin, TX
June 10, 2015
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Scott.My name is
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309-838-2168
twitter: @scottfloat
McCormick.
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Apple Watch
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• Tiny Targets
• Gestures
• Handoff
• Truncated content
Source: http://www.nngroup.com/articles/smartwatch/
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User-Centered Experience - Mindsets
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• Creative confidence
• Make it
• Learn from failure
• Empathy
• Embrace ambiguity
• Optimism
• Iterate, iterate, iterate
Source: ideo.org
Free pdf: www.designkit.org/resources/1/
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User-Centered Experience
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User-Centered Experience
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User-centered Experience
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People Interacting with Stuff
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• Usability
• User Experience (UX)
• User-Centered Design (UCD)
Source: fatstax.com
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User-Centered Experience
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Person Device Place
DP P
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User-Centered Experience - Person
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DP
P
Person
P
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Three Levels of Processing
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• Visceral (prewired layer)
• Behavioral (everyday behavior)
• Reflective (contemplative)
DP
P
Emotional Design, Basic Books, 2005
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Persona and Use Case
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Persona and Use Case Name Meredith Snyder
Branch of Service Air Force, Security Police (Law Enforcement)
Education Associates Degree in Criminal Justice
Occupation and Rank Criminal Investigation Special Agent, E-5
Area of Residence Al Udeid Air Base, Qatar (Stationed at Scott Air Force Base Domestically)
Income $32k/annum
Home life Married
Ethnic/Cultural background Caucasian
Hobbies and Recreation Rock climbing, watching college football, and reading.
What problems keep him or her up at night? Her husband is also deployed in Qatar and they are going to leave the service at different times. She
will be leaving first and he will be following about six months later. She needs to find a place that will
fulfill her needs and keep him close to his daughter from a previous marriage that lives in Boston.
Personal Attributes Intelligent, quick decision-maker, used to having command over personal interactions, quick to temper.
Personal Story "Meredith was born in Kentucky. Her family moved to Georgia when she was eight and grew up in the
Atlanta metropolitan area. She graduated high school planning to pursue a career in business at a
local community college. She took a criminal justice course as an elective and found that she was very
interested in the field. She changed her major to criminal justice and graduated with an associate’s
degree. A recruiter talked to her on campus one day and she learned that she could get practical
experience very quickly in the Air Force. She decided to enlist and was promoted to the rank of
Sergeant within four years. She met and married another member of the air force that is also stationed
with her in Qatar. They are planning on re-connecting in the Boston area once Jason completes his
service requirement. She is interested in getting a job right away to support her family and help build a
home for her husband and step-daughter. Meredith is the planner in the relationship and currently
manages their household in Qatar and will continue to do so once they move to Boston."
Goals Sample Life Scenarios Needs Ideal System FeaturesTo understand what jobs she might be
qualified to apply for.
Career guidance to determine where her
skills fit into the law enforcement or
security sectors.
An understanding of public law
enforcement vs. private security.
Links to trade associations and local police
unions and municipal government
employment sites.
To find a home in the Boston area and
learn how to get a mortgage.
Will be buying a home with limited
financial resources.
An understanding of advanced
finance and mortgage principals.
Calculators to understand debt ratios.
To understand a bit more about financial
planning for her family.
Will need to fund college education for
step-daughter that will graduate from
high school in six years.
An understanding of short-term
savings, retirement savings, and
emergency funds.
Links to local support agencies and GI
friendly lending entities.
Copyright © 2015 Float Mobile Learning. All rights reserved.www.floatlearning.com
Persona
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• Info about the user (Name, age, gender, occupation)
• Cultural background
• Hobbies and recreation activities
• Personal attributes
• Behavioral considerations
Persona and Use Case Name Meredith Snyder
Branch of Service Air Force, Security Police (Law Enforcement)
Education Associates Degree in Criminal Justice
Occupation and Rank Criminal Investigation Special Agent, E-5
Area of Residence Al Udeid Air Base, Qatar (Stationed at Scott Air Force Base Domestically)
Income $32k/annum
Home life Married
Ethnic/Cultural background Caucasian
Hobbies and Recreation Rock climbing, watching college football, and reading.
What problems keep him or her up at night? Her husband is also deployed in Qatar and they are going to leave the service at different times. She
will be leaving first and he will be following about six months later. She needs to find a place that will
fulfill her needs and keep him close to his daughter from a previous marriage that lives in Boston.
Personal Attributes Intelligent, quick decision-maker, used to having command over personal interactions, quick to temper.
Personal Story "Meredith was born in Kentucky. Her family moved to Georgia when she was eight and grew up in the
Atlanta metropolitan area. She graduated high school planning to pursue a career in business at a
local community college. She took a criminal justice course as an elective and found that she was very
interested in the field. She changed her major to criminal justice and graduated with an associate’s
degree. A recruiter talked to her on campus one day and she learned that she could get practical
experience very quickly in the Air Force. She decided to enlist and was promoted to the rank of
Sergeant within four years. She met and married another member of the air force that is also stationed
with her in Qatar. They are planning on re-connecting in the Boston area once Jason completes his
service requirement. She is interested in getting a job right away to support her family and help build a
home for her husband and step-daughter. Meredith is the planner in the relationship and currently
manages their household in Qatar and will continue to do so once they move to Boston."
Goals Sample Life Scenarios Needs Ideal System FeaturesTo understand what jobs she might be
qualified to apply for.
Career guidance to determine where her
skills fit into the law enforcement or
security sectors.
An understanding of public law
enforcement vs. private security.
Links to trade associations and local police
unions and municipal government
employment sites.
To find a home in the Boston area and
learn how to get a mortgage.
Will be buying a home with limited
financial resources.
An understanding of advanced
finance and mortgage principals.
Calculators to understand debt ratios.
To understand a bit more about financial
planning for her family.
Will need to fund college education for
step-daughter that will graduate from
high school in six years.
An understanding of short-term
savings, retirement savings, and
emergency funds.
Links to local support agencies and GI
friendly lending entities.
Copyright © 2015 Float Mobile Learning. All rights reserved.www.floatlearning.com
Use Case
Copyright © 2014 Float Mobile Learning. All rights reserved.
• The intent of the user
• The actions of the user
• Ideation of application in use
• Objectives a user wants to achieve with the application
Persona and Use Case Name Meredith Snyder
Branch of Service Air Force, Security Police (Law Enforcement)
Education Associates Degree in Criminal Justice
Occupation and Rank Criminal Investigation Special Agent, E-5
Area of Residence Al Udeid Air Base, Qatar (Stationed at Scott Air Force Base Domestically)
Income $32k/annum
Home life Married
Ethnic/Cultural background Caucasian
Hobbies and Recreation Rock climbing, watching college football, and reading.
What problems keep him or her up at night? Her husband is also deployed in Qatar and they are going to leave the service at different times. She
will be leaving first and he will be following about six months later. She needs to find a place that will
fulfill her needs and keep him close to his daughter from a previous marriage that lives in Boston.
Personal Attributes Intelligent, quick decision-maker, used to having command over personal interactions, quick to temper.
Personal Story "Meredith was born in Kentucky. Her family moved to Georgia when she was eight and grew up in the
Atlanta metropolitan area. She graduated high school planning to pursue a career in business at a
local community college. She took a criminal justice course as an elective and found that she was very
interested in the field. She changed her major to criminal justice and graduated with an associate’s
degree. A recruiter talked to her on campus one day and she learned that she could get practical
experience very quickly in the Air Force. She decided to enlist and was promoted to the rank of
Sergeant within four years. She met and married another member of the air force that is also stationed
with her in Qatar. They are planning on re-connecting in the Boston area once Jason completes his
service requirement. She is interested in getting a job right away to support her family and help build a
home for her husband and step-daughter. Meredith is the planner in the relationship and currently
manages their household in Qatar and will continue to do so once they move to Boston."
Goals Sample Life Scenarios Needs Ideal System FeaturesTo understand what jobs she might be
qualified to apply for.
Career guidance to determine where her
skills fit into the law enforcement or
security sectors.
An understanding of public law
enforcement vs. private security.
Links to trade associations and local police
unions and municipal government
employment sites.
To find a home in the Boston area and
learn how to get a mortgage.
Will be buying a home with limited
financial resources.
An understanding of advanced
finance and mortgage principals.
Calculators to understand debt ratios.
To understand a bit more about financial
planning for her family.
Will need to fund college education for
step-daughter that will graduate from
high school in six years.
An understanding of short-term
savings, retirement savings, and
emergency funds.
Links to local support agencies and GI
friendly lending entities.
Copyright © 2015 Float Mobile Learning. All rights reserved.www.floatlearning.com Copyright © 2014 Float Mobile Learning. All rights reserved.
Persona and Use Case
DP
P
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• What apps do they use frequently?
• What do they like and dislike?
• What info do they need on the job?
• How do they get it now?
Getting into the Mind of the User
DP
P
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• They are invaluable
• There are many types
• They are not always right
Thoughts About Users
DP
P
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• You are not omniscient
• Don’t make assumptions
• Do your homework
• Exercise the golden rule
• Be willing to change
User-Centered Experience - Person
DP
P
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User-Centered Experience - Device
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Device
D
DP
P
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• The content
• The UI
• The hardware
User-Centered Experience - Device
DP
P
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• Is it useful?
• Is it timely?
• Is it current?
• Is it appropriate?
User-Centered Experience - Content
DP
P
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• Mobile content is twice as difficult
• If in doubt, leave it out
• Defer secondary information to secondary screens
User-Centered Experience - Content
DP
P
Mobile Usability, Pearson Education, 2012
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• Allow them to be participants, not just recipients
• Users training users
• Ratings, comments uploading assets, forums, messaging
User-Centered Experience - Content
DP
P
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• Principle of Proximity
• Visibility, visual feedback, and visual prominence
• Hierarchy
• Mental models and metaphors
• Consistency
User-Centered Design - The UI
DP
P
User-Centered Design, O’Reilly, 2013
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DP
PYou will read this first.
You will read this second.
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DP
P
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• What form factors?
• What operating systems?
• What screen size?
• How powerful?
User-Centered Design - Device
DP
P
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DP
P
Source: 4ourth.com
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Usability
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• Learnability
• Efficiency
• Memorability
• Errors
• Satisfaction
Source: www.nngroup.com/articles/usability-101-introduction-to-usability/
DP
P
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User-Centered Experience - Place
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Place
DP
P
P
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User-Centered Experience - Place
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DP
P
• Sound
• Light
• Space
• Privacy
• Distractions
• Activity
• Clothing / UniformSource: giantant.com
Environment
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User-Centered Experience - Place
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DP
P
• Law
• Etiquette
• Economics
• Policy
Culture
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User-Centered Experience
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Person Device Place
DP P
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Cleanup in Aisle UI
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• Where did things go wrong?
• What could have been done differently?
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Cleanup in Aisle UI
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Use Case Scenario - Security Check
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The CHAMPIONS Framework
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Will post to slideshare.net
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Scott.My name is
Copyright © 2014 Float Mobile Learning. All rights reserved.
309-838-2168
twitter: @scottfloat
McCormick.