Getting more from Google Analytics

Seamus Morley Find50 Marketing

www.find50-marketing.co.ukTwitter: @find50

Advanced Segments

• Where do visitors come from ?– Organic/SocialMedia/Grant PPC, Display Ads...

• Where did they go on the site ?– Top Pages/Site Sections/Return Visits

• What did they complete?– Downloads/SignUps/

beware site-wide averages

C Arjen van den Broek

Goals Measuring Success

Ecommerce Site > £/£/£

Content Site > `more visits staying longer` > Time on Site/ > BRate/PagesVisit > Market Share ?

Multi-Channel Funnels – who contributed ?

GA - GOALS

Multi-Channel Funnels

Intelligence Events

• `Unknown unknowns`

• Custom• Automatic

GA - Three key features

• Advanced Segments

• Goals

• Intelligence Events

• Actionable data

• Measuring site success

• Find `unknown unknowns`

For more follow me on Twitter:@find50.

First 3 new followers will get a free web site review/ consultation.

Presentation plus notes available at: www.find50-marketing.co.uk

Comments/feedback welcome at:seamus@find50-marketing.co.uk