getting more clients than you can handle even if you hate marketing and selling - from michael port
TRANSCRIPT
@33voices / www.33voices.com / [email protected]
NOTE:The following represents ten highlights
from the interview by @MoeAbdou, founder & host of 33voices®.
Click to stream audio
MichaelPort
Called “an uncommonly honest author” by the Boston Globe and a
“marketing guru” by The Wall Street Journal.
33voices.com/Michael-Port
Marketing doesn’t get you clients,
it creates awareness
No.1
33voices.com/Michael-PortNo.2
Your client’s first question to herself is often, ‘Does this person help me get what I want?’Figure it out and then tell her ‘why’ you do it.
33voices.com/Michael-PortNo.3
When your clients energize and inspire you,
you’ll always do your best work.
33voices.com/Michael-PortNo.4
The language you use influences how you think,
and how you think influences how you speak
33voices.com/Michael-PortNo.5
Get known for delivering ONE big result.
Be clear on it - it’s your value proposition.
33voices.com/Michael-PortNo.6
If you’re not getting referrals, you’re not earning them.Create opportunities for your clients
and watch what happens.
33voices.com/Michael-PortNo.6
If you’re not getting referrals, you’re not earning them.Create opportunities for your clients
and watch what happens.33voicesMichael Port - If you’re not getting referrals, you...
33voices.com/Michael-PortNo.7
Likeability is the first step of trust –
and it starts with making and keeping commitments.
33voices.com/Michael-PortNo.8
Respecting those you serve and wish to serveis often the gateway to booking yourself solid.
33voices.com/Michael-PortNo.9
Avoid generalization and start creating
more personalized solutions.
That’s relevance.
33voices.com/Michael-PortNo.10
You ultimately distinguish yourself by just being helpful, and being real...
all the time.
Really reflect...
How do you position yourself
to be liked?
Really reflect...
