getting lean: product + ux
DESCRIPTION
UX Acrobatics Meetup PresentationTRANSCRIPT
@lissijean #getlean
Getting Lean: Product & UX
@lissijean #getlean
Who am I? Currently Product Designer, Conductor Previously Product Manager, OpenSky Software Engineer, Barclays Teaching “Product Management: The Lean Way”, Skillshare Email [email protected]
@lissijean
#getlean
@lissijean #getlean
Founded 2009 Social shopping $41 million 80 people
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@lissijean #getlean
@lissijean #getlean
3 Months 4 developers 1 Product Manager
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@lissijean #getlean
This isn’t what I needed.!!My way is faster.""I don’t know how to use it.!
@lissijean #getlean
@lissijean #getlean
@lissijean #getlean
Validate before building.
@lissijean #getlean
Waterfall Product Development Define
Design
Develop
Test
Deploy
@lissijean #getlean
@lissijean #getlean
@lissijean #getlean
Build Great Teams
Product Manager
Developer
UX Designer
@lissijean #getlean
Product Manager
KPIs!
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KPIs!Developer Code!
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UX Designer
MVPs!
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Problem Hypothesis The problem we assume our users have!
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!Problem: Users do not have folders to put their documents into!!Problem: Users can not organize their documents with the current tools!
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User Research
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Minimum Viable Product
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Prototype MVP • Sketches!• Lo-fi Wireframes!• Clickable Wireframes!• Visual Design!• Clickable Visual Design!• Coded Prototype!
@lissijean #getlean
Non-Prototype MVP • Emails!• Sign Up Boxes!• Forms!• Phone Calls!
@lissijean #getlean
Design Studios
• No hand-‐offs
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Collaboration over documentation
@lissijean #getlean
Measure Everything
@lissijean #getlean
“"the only metrics that entrepreneurs should invest energy in collecting are those that help them make decisions." ”
-Eric Ries!
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Events "over "
Pageviews
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Clicks"Scrolling "
Options on Submit"Cancel"
Time on Page"Repeat Purchase Rate"
Abandon Carts"
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@lissijean #getlean
Problem Customers don’t think the curators are
authentic.!
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8 Weeks
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@lissijean #getlean
Team
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What are we assuming?
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Shoppers will buy from curators they think are authentic.""Shoppers read the messages in their home feeds.""Shoppers associate frequency with authenticity.""Shoppers think tweets are authentic.
@lissijean #getlean
Pick the riskiest Most amount of uncertainty.!
@lissijean #getlean
Shoppers will buy from curators they think are authentic.""Shoppers read the messages in their home feeds.�"Shoppers associate frequency with authenticity.""Shoppers think tweets are authentic.
@lissijean #getlean
@lissijean #getlean
@lissijean #getlean
Minimum Success Criteria Lowest result we’re willing to call success!
@lissijean #getlean
Start Testing (and Measuring)!
@lissijean #getlean
@lissijean #getlean
What’s wrong with this?
@lissijean #getlean
@lissijean #getlean
@lissijean #getlean
SUCCESS! 2x Open Rate!
Highest Rev/Send!!
@lissijean #getlean
@lissijean #getlean
What did we save?
@lissijean #getlean
Lean made us faster.
@lissijean #getlean
Lean made us smarter.
@lissijean #getlean
Lean made us less wasteful.
@lissijean #getlean
How do I get "my team lean?
@lissijean #getlean
“Get out of the deliverables business”" -Jeff Gothelf!
@lissijean #getlean
Individuals"and Interactions"
over"Processes and Tools
@lissijean #getlean
@lissijean #getlean
Work in Agile Sprints Short, goal oriented sprints formed around
a problem running Build, Measure, and Learn.!
@lissijean #getlean
Continuous Deployment
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GOOB
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Design a Kickass MVP
@lissijean #getlean
MVP Tools for Non-Prototypes • Mailchimp!• Google Docs!• Woofoo Forms!• CMS Blocks!!
@lissijean #getlean
MVP Tools for Prototypes • Paper!!• HTML & CSS!• Solidify & Verify!• Axure!• Fireworks!• CMS Blocks!• Optimizely!!
@lissijean #getlean
@lissijean #getlean
Data Tools • Google Analytics!• Kissmetrics!• MixPanel!
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Beware Vanity Metrics
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Resources
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LEARN
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Product Management: The Lean Way !UXACRO for $5 off!!
Find me on Skillshare! LeanUXNYC.co
April 11-13
20% off with MelissaLUX
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