getting into the news

Download Getting into the News

Post on 16-Jan-2015

1.205 views

Category:

Education

1 download

Embed Size (px)

DESCRIPTION

Slides to accompany an Intro to PR class discussion about news releases, media kits, and more.

TRANSCRIPT

  • 1. Getting into the News

2. C14 H A P T E RCopyright Allyn and Bacon 2009 3. In the News . . . Copyright Allyn and Bacon 2009 4. What is News? 5. Press (or News) Releases 6. Why Do Reporters Rely on News Releases? 7. Fact Sheets 8. Media Kits 9. Pitching 10. Die! Press Release! Die! Die! Die! 11. Contact Me Barbara B. Nixon, Assistant Professor of Public Relations Georgia Southern UniversityE-mail: bnixon@georgiasouthern.edu Twitter:barbaranixon Skype:barbara.b.nixon