getting into digital design

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GETTING INTO DIGITAL DESIGN ANDY CHAN Jonathan Hill Monica Giunchi

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Page 1: Getting into Digital Design

GETTINGINTO DIGITAL DESIGN

ANDY CHAN Jonathan Hill Monica Giunchi

Page 2: Getting into Digital Design

Digital design is a field of graphics which encapsulatesweb design user interfaces apps and everything screen based...

Page 3: Getting into Digital Design

It is an evolving industry, it is always changing and exploring the uses of new devices and technology.

Page 4: Getting into Digital Design

Professional Contacts

We contacted freelancers, small and large studios asking a short list of questions.

Page 5: Getting into Digital Design

We asked:•What brought you into Digital design?•Was it always your intention or did you plan to work on something else?•What characteristics do you think make a great Digital designer?•What where the first things you learnt when you started out?•What has changed in your practice in the past few years and what do you expect to be working on in the future?•Is there anything else you think I should know?

Page 6: Getting into Digital Design

BRISTOL

London

Kester Limb, GrowEugene Getov, Grow

Richard Windsor, Beef Remco Merbis, Pixillion DigitalDan Hirons, Activation Digital

Russell Kirkland, Mash and GravyRobb Green, SiftGroups

Tom Brooks, Olospo

Sam Clarke, Toasted DigitalAurelien Dallaserra, StreamPublishing

Mills, UstwoKen Chow, Freelance

GLoBal

David Gillett, Freelance, Bath Eleanor Rudge, Cogapp, Brighton

Sam Bell, Thought Collective, Belfast

Yuchen Zhang, Red Antler, New York

Page 7: Getting into Digital Design

Kester Limb is a front end web developer and designer residing in Bristol, UK. He specialises in the field of standards based web development and interaction design. Currently working as part of the Grow cooperative based in Bristol, a collection of freelance web designers.

Kester LimbGROWBRistol

Page 8: Getting into Digital Design

Kester Limb

Online Portfolio

Page 9: Getting into Digital Design

Kester LimbWebsite for Cornwall Design Season 2011

Page 10: Getting into Digital Design

David Gillett has been designing websites, games, applications, virals and educational resources for over eleven years and has a passion for interactive design.

After working for Complete Control for seven years, David is now a freelancer based in Bath

DAVID GiLLetTFreelance

Bath

Page 11: Getting into Digital Design

Website, logo and user experience designed for Myeloma Acedemy.

David GillettCookies That Care campaign microsite designed for McVitie’s.

Page 12: Getting into Digital Design

Ustwo is a digital design studio that delivers pioneering user experiences as digital partner to the world’s leading brands including Sony, Sony Ericsson, Intel, H&M, BBC, Turner and J.P.Morgan. They are boldly independent, serving a global client base from their studios in London and Malmö, Sweden (New York coming soon).

MillsUSTWO

London

Page 13: Getting into Digital Design

Mills - MouthOff App

Page 14: Getting into Digital Design

Mills - Whale Trail App

Page 15: Getting into Digital Design

Getting Started

5 points to become a digital designer.

Page 16: Getting into Digital Design

5 Points:

1. How to get into work2. What makes a great Digital designer?3. Usability and structure4. Backgrounds of the Designers5. The new frontiers of Digital design

Page 17: Getting into Digital Design

“ If you want to build your own business it’s great to have a visual style that people identify with you. ”

KESTER LIMB

How to get into workVISUAL IDENTITY

Page 18: Getting into Digital Design

How to get into workIDeas

“ For me, ideas are much more important than technique. Ideas are everything,

execution can be taught. ”

ROBB GREEN

Page 19: Getting into Digital Design

How to get into workWork Experience

“ Get into professional practice early. As early as possible.

Take on freelance work. Design for the real world. ”

RICHARD WINDSOR

Page 20: Getting into Digital Design

5 points:

1. How to get into work2. What makes a great Digital designer?3. Usability and structure4. Backgrounds of the Designers5. The new frontiers of Digital design

Page 21: Getting into Digital Design

What makes a great digital designer?

ADAPTATION{ }“ I really believe if you train yourself to adapt as a core skill, you will get far. ”

SAM CLARKE

Page 22: Getting into Digital Design

What makes a great digital designer?

One of the most important characteristics for a digital designer is the ability to adapt to the ever changing landscape of graphic design and learn new skills to enable you to work on new technologies.

ADAPTATION{ }

Page 23: Getting into Digital Design

What makes a great digital designer?

BE interested}{Embrace the full flexibility

of varying outputs (monitor sizes, mobile, tablet) }{

Page 24: Getting into Digital Design

What makes a great digital designer?

ATTENTION TO DETAIL{ }“ Great design is in the details, especially on the web - a really obsessive attention to detail can

make all the difference especially when you are working in pixels. ”

KESTER LIMB

Page 25: Getting into Digital Design

What makes a great digital designer?

“ When you’re closely working alongside developers you need to be able to present organ-

ised coherent designs. ”

RICHARD WINDSOR

ATTENTION TO DETAIL{ }

Page 26: Getting into Digital Design

5 points:

1. How to get into work2. What makes a great Digital designer?3. Usability and structure4. Backgrounds of the Designers5. The new frontiers of Digital design

Page 27: Getting into Digital Design

Usability and structure

“ The ability to create beautiful and intuitive design - not too complicated

so that the user can find things easily.”

EUGENE GETOV

Page 28: Getting into Digital Design

Usability and structure

Usability and the utility, not the visual design, determine the success or failure of a website. Since the visitor of the page is the only person who clicks the mouse and therefore decides everything.

Smashing Magazine, Usabilty and User Experience

Page 29: Getting into Digital Design

Usability and structure

“ Make sure you never piss the user off. ”

“ Thinking constantly how users would respond to a function, a graphic shape or simply a text.”

RUSSEL KIRKLAND

YUCHEN ZHANG

Page 30: Getting into Digital Design

5 points:

1. How to get into work2. What makes a great Digital designer?3. Usability and structure4. Backgrounds of the Designers5. The new frontiers of Digital design

Page 31: Getting into Digital Design

Background of the designers

Contacts came from differentbackgrounds - graphics, illustration, animation, music, computer science, film editing.

“It just felt like a natural progression after certain opportunites presented themselves, Bristol is a very digital city after all.”

RICHARD WINDSORThe main reason for moving to digital design was due to the new opportunities opening up in this field.

Page 32: Getting into Digital Design

Background of the designers

Contacts came from differentbackgrounds - graphics, illustration, animation, music, computer science, film editing.

“It just felt like a natural progression after certain opportunites presented themselves, Bristol is a very digital city after all.”

RICHARD WINDSORThe main reason for moving to digital design was due to the new opportunities opening up in this field.

Page 33: Getting into Digital Design

Background of the designers

Contacts came from differentbackgrounds - graphics, illustration, animation, music, computer science, film editing.

“It just felt like a natural progression after certain opportunites presented themselves, Bristol is a very digital city after all.”

RICHARD WINDSORThe main reason for moving to digital design was due to the new opportunities opening up in this field.

Page 34: Getting into Digital Design

5 points:

1. How to get into work2. What makes a great digital designer?3. Usability and structure4. Backgrounds of the Designers5. The new frontiers of Digital design

Page 35: Getting into Digital Design

The Change

“ Trends change – a big big change in the past few years in my field is the moving away from Adobe Flash

to creating work solely in HTML. A very welcome evolution is the more mainstream availabil-ity of CSS3 fonts, enabling us to use rich fonts in our designs

while still designing accessible websites.”

SAM CLARKE

Page 36: Getting into Digital Design

The Change

“ There is a much stronger focus on user experience design than ever, and this will

become even more important in the future.”

REMCO MERBIS

Page 37: Getting into Digital Design

The Change

“ Touch interfaces are a new challenge, and mobile has finally taken off

after years of false starts.”

RUSSELL KIRKLAND

The one word that I hear more than any other at the moment is mobile. Mobile websites, mobile devices, mobile apps: the list seems to go on and on. In fact, a large swell of opinion says that the future Web is mobile.”

James Gardner, Designing for the Future Web, Smashing Magazine.

Page 38: Getting into Digital Design

“ What HAS changed for me is that it is ALL about digital.

There is no other place

a designer should be. ”

MILLS

Page 39: Getting into Digital Design

questions?And thank you for your time!

Read more about our research:http://digitalanguage.tumblr.com/

Review our presentation on:http:// slideshare.net/uwe_digital/getting-into-digital-design

ANDY CHAN Jonathan Hill Monica Giunchi