Getting heard in_an_ever_louder_world

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Post on 04-Dec-2014




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These are my slides from the Charity Comms Social Me


<ul><li> 1. Getting heard in an ever louder world.Charity Comms Social Media Conference21st March 2012 </li> <li> 2. HelloCharlotte Beckett, Head of Digital, The Good </li> <li> 3. Just how noisy is it out there? </li> <li> 4. The noisiest of them all </li> <li> 5. As with all good conversations </li> <li> 6. Who are we listening to?What do we trust? Trust in traditional media is up 10% In online sources (all channels) is up 18% In social media is up 75%Who do we trust? An academic or expert - 68% (down 2%) A person like ourselves - 65% (up 12% from last year) A regular employee - 50% (up 16%) An NGO representative - 50% (up 3%) A government official - 29% (down 14%) </li> <li> 7. Collaborating </li> <li> 8. Be a chorus </li> <li> 9. 2,205 comments - what did VW say? </li> <li> 10. And keep talking </li> <li> 11. Tell stories by all means </li> <li> 12. But it doesnt stop there </li> <li> 13. Making an event of it </li> <li> 14. Red carpet interviewers sourced questions over Twitter Exclusive backstage filmed content Two live bloggers at the event Livestreaming on Real time mobile updates 3.8 million social interactions during the live show Up 300% from 2011 </li> <li> 15. Adapt &amp; learn </li> <li> 16. Your audience may not be who you think </li> <li> 17. Not just doing social, being social </li> <li> 18. Being heard is about listening putting people before platforms matching stories to mediums being simple &amp; clear being yourself speaking as a chorus targeting the right people integration making an event of it making, measuring, learning </li> <li> 19. Its about turning supporters into team mates </li> <li> 20. Its all in the mix </li> <li> 21. Lets get social Over to you </li> </ul>