getting email out
DESCRIPTION
TRANSCRIPT
Getting Emai
l Out
How to do it
& which too
ls to
use
2
Why Not Outlook?
Server-based products could be detrimental to your business
They use same server as corporate emailRisk shutting your entire company server downServer based programs have tracking
Recipients can’t opt-out of your emails, violating the CAN-SPAM Act
Did you have to install it or download a file to work? If yes, it’s probably a server based productWhat should I use instead?
Third-party e-mail solutionsMost are hosted or SaaS based
Two types-Email Transmission and Marketing Automation
3
Email Transmission
Simple, cheap and quickPricing varies based on your needsYou are charged based on the number of emails you send, number of people in your database or a combination of both
You can track your emailsSee how many are opened, clicked on, bounced, unsubscribed and marked as spam
You don’t have to have HTML knowledgeJust plug in text and pictures
Run about $150 for 15,000 contacts or emails per month
4
Marketing Automation
Software that makes processes more efficient, likeCustomer segmentationCustomer data integrationCampaign management formsWeb analyticsLead nurturing
Helps you view your leads and measure ROIMarketing automation reports contain everything, including
Lead generation, lead management, lead scoring and lead nurturingAbout $1,500-$3,000 per month (depending on database size) and can have implementation costs
5
How To Choose
Email transmission or marketing automation?
Both have costs and benefitsFigure out how much money you want/have to spend
Extensive features of marketing automation outweigh email transmission, but costs are substantialBoth are useful and should be based on whether or not your marketing department can utilize greater functionality or less
6
Call to action
Full report – http://crunk.starrtincup.com/emailexecutionWilliam TincupW: www.starrtincup.comE: [email protected]: 817-204-0400