getting business with asta’s online toolsasta.files.cms-plus.com/pdf/getting business with...
TRANSCRIPT
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Getting Business with ASTA’s Online Tools
Getting Business with ASTA’s Online Tools
International Travel Agent SummitMichelle Mueller, ASTA, Creative Director
International Travel Agent SummitMichelle Mueller, ASTA, Creative Director
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Business TypesBusiness Types
How to get:
1. Consumer Business
2. Colleague to Colleague Business
CONSUMER
BUSINESS
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Business TypesBusiness Types
Consumer BusinessConsumer BusinessCONSUMER
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Consumer BusinessConsumer Business
1. Find a Travel Agent Directory
• Consumer coming to you
2. Trip Quote Tool
• Consumer coming to you
3. Media Tool
• You going to the consumer
CONSUMER
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Find a Travel Agent Directory Find a Travel Agent Directory
• LOCATION
TravelSense.org – ASTA’s consumer web site
ASTA.org – Industry Site
CONSUMER
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Find a Travel Agent Directory Find a Travel Agent Directory
• Consumer Behavior
• Search for travel agents
407 Search Options
200 Countries
37 Languages ***
22 Destinations ***
56 Travel Specialties ***
34 ASTA Certified Specializations
Travel photos ***
CONSUMER
***
*********
*** Items your add
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Find a Travel Agent Directory Find a Travel Agent Directory
• Search results
• Randomdisplay
CONSUMER
*** Items your add
************
*********
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Find a Travel Agent Directory Find a Travel Agent Directory
CONSUMER• Individual
Agent Information
Phone
Web site
******
***
*** Items your add
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Find a Travel Agent Directory Find a Travel Agent Directory
• Individual Agent Information
Get a Quote from Agent
CONSUMER***
***
***
***
***
*** Items your add
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Find a Travel Agent Directory Find a Travel Agent Directory
• Get a Quote from Agent
CONSUMER
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Find a Travel Agent Directory Find a Travel Agent Directory
CONSUMERIndia
to Washington, DC
toNiagara Falls
toOrlando, Disney
30 people – 10 days
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Find a Travel Agent Directory Find a Travel Agent Directory
CONSUMERDenver
to Jordan
4 people – 14 days
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Find a Travel Agent Directory Find a Travel Agent Directory
CONSUMER
CONSUMER
Find a Travel Agent Directory
Search for a singletravel agent
Contact a single agent
How to get the consumers to
SELECT YOU
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Find a Travel Agent Directory Find a Travel Agent Directory
CONSUMER
Get consumers to select you by having the most
compelling listing
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Find a Travel Agent Directory Find a Travel Agent Directory
CONSUMER
Step 1 – Login
Click My Profile
Step 2 –
Edit Profile
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Find a Travel Agent Directory Find a Travel Agent Directory
CONSUMER
Step 3 –
Edit Your Consumer Profile
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Find a Travel Agent Directory Find a Travel Agent Directory
CONSUMER
EDIT
EDIT
EDIT
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Trip Quote Tool Trip Quote Tool
• LOCATION
TravelSense.org – Consumers request help
ASTA.org – Agents respond
CONSUMER
Consumers request help
Agents respond
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Trip Quote Tool Trip Quote Tool
• 30 different options to select from
• Most important
1. Description2. Keep Request
Active for 3. Max. # of
Responses
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Trip Quote Tool Trip Quote Tool
LOCATION
Agents respond
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Trip Quote Tool Trip Quote Tool
• Responding to the Trip Quote —
Consumer Leads
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Trip Quote Tool Trip Quote Tool
• Responding to the Trip Quote —
Consumer Leads
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Trip Quote Tool Trip Quote Tool
• What to say
A semi-structured trip to Greecehitting the must see highlights
Pre-arranged guided tours
Someone to meet us at the airportPre-arranged transportation
Make it out to an island or two
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Trip Quote Tool Trip Quote Tool
• Report this RequestCONSUMER
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Consumer Business Consumer Business
CONSUMER
Find a Travel Agent Directory
Search for a singletravel agent
Contact a single agent
How to make
this be you
Trip Quote Tool
Looking for multiple replies
Receive emailsfrom agents
How to response
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Consumer Business Consumer Business
Find a Travel Agent Directory
Search for a singletravel agent
Contact a single agent
Trip Quote Tool
Looking for multiple replies
Receive emailsfrom agents
CONSUMER
Promote/Advertise
Media Tool
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Media ToolMedia Tool
LOCATION
ASTA.org E-Library Media Resources
CONSUMER
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Media ToolMedia Tool
• Access to national US and territories media outlets
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Media ToolMedia Tool
• Search Seattle, Washington 98017
99 Individual Media Outlets Magazines, Newspapers, TV, Radio
CONSUMER
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Business TypesBusiness Types
Colleague to Colleague Business
Colleague to Colleague Business
BUSINESS
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Colleague to Colleague BusinessColleague to Colleague Business
1. WebExchange
2. Buyers Guide
3. Member-to-Member Directory
4. Bulletin Boards
5. Advertisement Opportunities
6. ASTA Logo
BUSINESS
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Web-Exchange
Colleague to Colleague BusinessColleague to Colleague Business
Buyers Guide
Member toMember Directory
Forums Advertising Logo
Broadcast Tool
Supplier Index
PersonFinder
One-on-One Connection
ExposureBeyond
Members
Validation
BUSINESS
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WebExchangeWebExchange
LOCATION
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WebExchangeWebExchange
• Online Broadcast tool ModernAgent / Mailpound
• Add this to your marketing mix
• Upload text or html Html - basic clean code, simple tables and no CSS
• RSS feed
• Email Subscription Service
• Admin features
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WebExchangeWebExchange
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WebExchangeWebExchange
Just Text
Text with Photos
Simple HTML
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Buyers GuideBuyers Guide
LOCATION
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Buyers GuideBuyers Guide
• Index of all ASTA travel supplier members
• Easy to search for specific product or vendors
• Can broadcast email message to get more information in a simile one click tool
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Buyers GuideBuyers Guide
• Category search
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Buyers GuideBuyers Guide
• Create a RFI list
Request for More Information
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Buyers GuideBuyers Guide
• One email to all the travel suppliers you want to get information form
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Member-to-Member DirectoryMember-to-Member Directory
LOCATION
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Member-to-Member DirectoryMember-to-Member Directory
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Member-to-Member DirectoryMember-to-Member Directory
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Member-to-Member DirectoryMember-to-Member Directory
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Bulletin BoardsBulletin Boards
LOCATION
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Bulletin BoardsBulletin Boards
• Operations
• International
• Premium
• Sales
• Technology
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Advertisement Opportunities*Advertisement Opportunities*
• Additional fee
• Email newsletters
One sent daily to 24,000 travel professionals
One sent weekly to ONLY ASTA members
• Banner Ads
ASTA.org nearly 50,000 unique visitors per month
TravelSense.org nearly 30,000 unique visitors per month
* Limited spaces
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ASTA LogoASTA Logo
LOCATION
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ASTA LogoASTA Logo
• Use the Logo to identity yourself to fellow members
• Use your ASTA membership as an introduction
• Trusted online source for advice about travel
• Provides ability for consumer to verify membership
NOTE: ASTA receives inquiries about individuals who have the ASTA logo on their site and if they really a members.
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ASTA LogoASTA Logo
-----Original Message-----From: [email protected] Posted At: Monday, August 11, 2008 9:40 AMSubject: ASTA.org - General InformationContact Name: Jan DwireEmail: [email protected]:
Reason for Contacting:
www.airfare.com has an ASTA logo . . . Are they a member in good standing? . . They seem very shady to me..
******End Forwarded Message******
-----Original Message-----From: [email protected] Posted At: Monday, August 11, 2008 9:40 AMSubject: ASTA.org - General InformationContact Name: Jan DwireEmail: [email protected]:
Reason for Contacting:
www.airfare.com has an ASTA logo . . . Are they a member in good standing? . . They seem very shady to me..
******End Forwarded Message******
Actual email to ASTA, checking
ASTA membership
Actual email to ASTA, checking
ASTA membership
• Provides ability for consumer to verify membership
Easy to add ‘script’ to your website that a visitor can click and validate your membership
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Web-Exchange
Colleague to Colleague BusinessColleague to Colleague Business
Buyers Guide
Member toMember Directory
Forums Advertising Logo
Broadcast Tool
Supplier Index
PersonFinder
One-on-One Connection
ExposureBeyond
Members
Validation
BUSINESS
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Getting Business from ASTA’s Online ToolsGetting Business from ASTA’s Online Tools
1. Consumer Business Find a Travel Agent Directory
Trip Quote Tool
Media Tool
2. Colleague to Colleague Business WebExchange
Buyers Guide
Member-to-Member Directory
Bulletin Boards
Advertisement Opportunities
ASTA Logo
CONSUMER
BUSINESS
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Getting Business from ASTA’s Online ToolsGetting Business from ASTA’s Online Tools
1. Consumer Business Find a Travel Agent Directory
• Video tutorial online
Trip Quote Tool• Video / PDF tutorial online
Media Tool
2. Colleague to Colleague Business WebExchange
• Video / PDF / Help Guide online
Buyers Guide Member-to-Member Directory Bulletin Boards Advertisement Opportunities ASTA Logo
CONSUMER
BUSINESS
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Dedicated to the Business of Selling Travel
Dedicated to the Business of Selling Travel