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Let’s Talk about EMVDanielle Rourke

EMVEuropay, MasterCard, Visa

EMV is a global standard for inter-operation of integrated circuit cards (IC cards or "chip cards") and IC card capable point of sale (POS) terminals and automated teller machines (ATMs), for authenticating credit and debit card transactions.

Two Kinds of EMV Cards

Chip & PIN Chip & Signature

123456 John Doe

Chip-and-PIN cards have not been heavily adopted in the US for a variety of reasons, including lack of PIN management features in ATMs.

80%

47%

FRAUD

EMVWhy is EMV more secure

EMVCompleting an EMV transaction

Accepting EMV Cards

EMV transactions (also referred to as the dip method) require that the cardholder inserts their chip card into the reader.

Today’s transactions require that the cardholder or merchant swipe their card through the magnetic stripe reader.

2015Liability Shifts in

Counterfeit Card Liability Shift The party that has made investment in EMV deployment is protected from financial liability for card-present counterfeit fraud losses on this date. If neither or both parties are EMV compliant, the fraud liability remains the same as it is today. This date excludes automated fuel dispensers.

October, 2015 – Fraud Liability ShiftMasterCard liability hierarchy takes effect. The party that has made investment in the most secure EMV options is protected from financial liability for card-present fraud losses for both counterfeit and lost, stolen and non-receipt fraud on this date.

October, 2015 – Account Data Compromise ReliefOn this date, if at least 95% of MasterCard transactions originate from EMV-compliant POS terminals, the merchant is relieved of 100% of account data compromise penalties.

Fraud Liability ShiftIn alignment with U.S. EMV migration timelines, Discover is introducing Fraud Liability Shift for Discover Network (in the U.S., Canada and Mexico) and PULSE (in the U.S.), effective October 1, 2015 at point-of-sale terminals and Oct. 1, 2017 at automated fuel dispensers. This Fraud Liability Shift policy will be a risk-based payments hierarchy that benefits the entity that leverages the highest level of available payments security. As Fraud Liability Shift is already in place for Diners Club International (effective December 31, 2012 for mandated Participants), Discover will have one standard liability shift policy in place across all networks by October 1, 2015.

October, 2015 – Fraud Liability ShiftAmerican Express will institute a fraud liability shift policy that will transfer liability for certain types of fraudulent transactions away from the party that has the most secure form of EMV technology.

ReallyWhat Does This

Mean?

CARD PRESENT

FRAUDonly

Scenario: Counterfeit

Card PresentedCard Issuer

EMV EnabledMerchant

Acquirer EMV Enabled

Merchant EMV Enabled

Financial Liability

1 No No No Card Issuer

2 No Yes Yes Card Issuer

3 Yes No No Merchant Acquirer

4 Yes Yes No Merchant

Helping merchants determine what’s best for them

YourselfAsk

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What is the $ amount card present fraud that could impact me?

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Which equipment makes the most sense for my business?

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Terminals & PIN Pads that are EMV/NFC Capable EMV Capable? NFC Capable?

Dejavoo V8S (SCR only) YES NO*

Dejavoo V8SP (SCR&NFC) YES YES

Pax S80 Terminal YES YES

Pax S90 WCDMA Wireless Terminal YES YES**

Verifone VX520 Dual Comm (NFC & SCR) YES YES

Verifone VX520 Dual Comm (SCR ONLY) YES NO*

Verifone Vx805/Vx520 Customer Facing PIN YES YES

Ingenico iCT220 YES YES

Ingenico iCT250 YES YES

Ingenico iWL255 (includes base) YES YES

*with Vx805/Vx820 **needs peripheral

*with Vx805/Vx820 **needs peripheral

HECK?How the

*with Vx805/Vx820 **needs peripheral

In Summary

No Mandate for EMV

www.gochipcard.com

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