getbadges - lean startup - agile poznań
TRANSCRIPT
GetBadges Lean Startup by Example
Justyna Wojtczak Krzysztof Hasiński
What is…
What is GetBadges?
What is GetBadges?• 2014 - Badges for OpenSource tools
• 2015 - Gamification for programmers
• 2015 - Gamification Platform for IT teams
• 2016 - Game for IT Teams
• 2016 - Motivation platform for teams
• 2017 - ?
What is Lean Startup?
What is Lean Startup?
A temporary organization formed to search for a repeatable and scalable business model.
What is Lean Startup?
Lean Startup
So you’re a startup
GetBadges v0
• Badges
• Redmine + GitLab (Espeo’s infrastructure)
• Leaderboard
Fat startup
GetBadges v0
• Started at a hackathon…6 months to deliver
• Aimed at friends
• No market validation
Lean Canvas
• Looks for problem/solution
• Not focused on customer segments
• …or money flow
GetBadges v0
• Solves no real problem
• Has no real customers
• Not an MVP (no value)
GetBadges + Lean Canvas
• Done waaaaay too late
• Shows potential problem/solution fits
• Extracts unique value (game algorithm, integrations)
Experiments and Pivoting
• Experiment one - go around CEOs of software houses and find what problems do they have
• Result one - no problems at all, they’re doing great
• Lesson learnt - software houses are liars
• Pivot - none, ask developers
Experiments and Pivoting• Experiment two - go around devs of software
houses and find what problems do they have
• Result one - boring projects, problems with cooperation
• Lesson learnt - a simple game can make their work more enjoyable…for a week or so
• Pivot - prepare some predefined badges and arrange them into a game (with progress)
Experiments and Pivoting
• Experiment three - will somebody pay for our product?
• Result one - yes, but not for very long
• Lesson learnt - improve longevity, next time implement payments sooner
• Pivot - none, it works
Experiments and Pivoting
• Experiment four - can we get more software houses onboard?
• Result four - no, software houses are too tricky
• Lesson learnt - change customer profile
• Pivot - target product based companies
Experiments and Pivoting
• Experiment five - can we upsell or lower the churn?
• Result five - no, the game is not long enough
• Lesson learnt - if you want to make a game have a game designer
• Pivot - implement a game instead of just badges
GetBadges
• We’re not a poster child of lean startup
• But it helped us a lot
• When in doubt do this: