get your website ready for “mobilegeddon”
TRANSCRIPT
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● Google is boosting the ranking of mobile-friendly website on mobile search results
● It helps searchers to easily find relevant results where content is readable without zooming
● This update affects on search ranking on mobile devices globally
Google: Rewards For Mobile Friendly Sites
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What You Must Know● On 21st of April 2015 Google has made
huge change in its algorithm● This change will outrank both previous
Panda and Penguin algorithms● Mobilegeddon will impact on search
results than Google’s Panda and Penguin
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Is Your Website Mobile Friendly? Lets find it● This will set a standard: Whether
your landing pages, blog, and website are optimized for mobile
● You will see the hike in your mobile search rankings if your website is fully optimized for mobile devices
● That's why some of us called it “Mobilegeddon”
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Test Your Website Is Ready Or Not● Google does some loveable things
for you● Google has provided tools to
website owners in advance which will tell you what you need to prepare for its new algorithm
● Here you can access the tool. If your website is fully mobile optimized, it will show you success message like the one here
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Choose Your Approach for Mobile Optimization● If any part of your website is not
optimized for mobile then it is important to make some change in the ray of new algorithm
● There are three different configuration which google recognizes as “mobile-friendly”
● Move your website to any of following set-ups to protect it from change
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1. Dynamic Serving● In dynamic serving server responds
depending on which device user is accessing the website
● In this, the mobile content is hidden when user agent is desktop
● This user-agent detection is an error-prone technique and an option that will pass Google’s mobile optimization test
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2. Responsive Design● This is a Google’s #1 recommended
design pattern● Advantage of this pattern is its does not
create two copies of the same website● We build your website using responsive
design from start, there is nothing extra that you need to do
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3. Mobile site● Creating a separate website for mobile
is the old version of mobile optimization technique
● It needs you to maintain and Google to crawl two version of same website
● However it will also pass the Google’s mobile-friendly algorithm
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Why Responsive Design Is Recommended?● Your website visitors likes it:
○ It is same URL for all devices● Google loves it:
○ It help Google to index your page very easily
● Website owners like it:○ You don’t have multiple pages for
same content
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How OmnePresent Will Help You● Its in the name, we make you present
everywhere over the internet● We help you to boost the ranking of
mobile-friendly website on mobile search results
● We will set a standard for your landing pages, blog, and website that will be optimized for mobile
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Conclusion● This change is very good for mobile users and marketers as well● Modernizing your website to be mobile optimized will help you to
generate more traffic to your website● Optimized sites meet the better need of customer, reduce friction on
website and will ultimately help you to make more conversion
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