get your linkedin profile in shape for the new year from ilise benun of marketing mentor
TRANSCRIPT
marketing-mentor.com @ilisebenun
Get your LinkedIn Profile in Shape for
the New Year
M A R K E T I N G M E N T O R @ilisebenun
Ilise Benun
Programming Partner for HOW Design Live
Mentor and business coach exclusively for creative professionals
Author of more than 7 books on creative business
GetTalk.at/linkedin
M A R K E T I N G M E N T O R
@ilisebenun
The Creative Professional’s Guide to
Money
GetTalk.at/linkedin
M A R K E T I N G M E N T O R
@ilisebenun
My goalTo show you how to take control over your career
and what it takes to thrive as a self-employed
professional.
GetTalk.at/linkedin
M A R K E T I N G M E N T O R
@ilisebenun
You must (and can)take control of
your business/career.
GetTalk.at/linkedin
M A R K E T I N G M E N T O R
@ilisebenun
(a rant)
Word of mouth isn’t the answer.
GetTalk.at/linkedin
M A R K E T I N G M E N T O R @ilisebenun
How?
By identifying your best prospects
and positioning yourself for them.
GetTalk.at/linkedin
M A R K E T I N G M E N T O R
@ilisebenun
LINKEDIN IS A BIG HELP!
GetTalk.at/linkedin
M A R K E T I N G M E N T O R @ilisebenun
Use it for positioning.
GetTalk.at/linkedin
M A R K E T I N G M E N T O R @ilisebenun
Use it as your blog.
GetTalk.at/linkedin
M A R K E T I N G M E N T O R @ilisebenun
Use it for research.
GetTalk.at/linkedin
M A R K E T I N G M E N T O R @ilisebenun
Use it to connect.
GetTalk.at/linkedin
M A R K E T I N G M E N T O R
@ilisebenun
We’ll focus on your LinkedIn profile
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M A R K E T I N G M E N T O R
@ilisebenun
It should speak directly to your ideal prospects…
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M A R K E T I N G M E N T O R
@ilisebenun
…and make them say, “This is exactly who I
need!”
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M A R K E T I N G M E N T O R
@ilisebenun
8 BEST PRACTICES
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M A R K E T I N G M E N T O R
@ilisebenun
1USE YOUR
LINKEDIN PROFILE TO REINFORCE
YOUR TARGETED POSITIONING AND
YOUR NICHE.
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M A R K E T I N G M E N T O R
@ilisebenun
2YOUR TITLE OR
HEADLINE --THE #1 MOST IMPORTANT
ELEMENT OF YOUR PROFILE, MUST
CONVEY CLEARLY WHAT YOU DO
AND FOR WHOM.
GetTalk.at/linkedin
M A R K E T I N G M E N T O R
@ilisebenun
3 USE A PHOTO OR HEADSHOT THAT
IS PROFESSIONAL AND FRIENDLY.
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M A R K E T I N G M E N T O R
@ilisebenun
4SPEAK DIRECTLY TO YOUR BEST PROSPECTS IN
YOUR SUMMARY, USING “YOU” AS
MUCH AS POSSIBLE.
GetTalk.at/linkedin
M A R K E T I N G M E N T O R
@ilisebenun
5 USE “CALLS TO ACTION” TO TELL
THEM WHAT TO DO
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M A R K E T I N G M E N T O R
@ilisebenun
6 LITTER YOUR PROFILE WITH
KEYWORDS
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M A R K E T I N G M E N T O R
@ilisebenun
7 GIVE RECOMMENDATION
S AND ENDORSEMENTS
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M A R K E T I N G M E N T O R
@ilisebenun
8 REPOST MATERIAL FROM YOUR BLOG TO SUPPORT YOUR
POSITIONING
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M A R K E T I N G M E N T O R
@ilisebenun
6STRATEGIES FOR
CONNECTING
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M A R K E T I N G M E N T O R
@ilisebenun
Plant a seed before an intro email.
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M A R K E T I N G M E N T O R
@ilisebenun
Follow up an intro email.
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M A R K E T I N G M E N T O R
@ilisebenun
Connect before you meetor before an event.
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M A R K E T I N G M E N T O R
@ilisebenun
Follow up after an eventwhere you met.
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M A R K E T I N G M E N T O R
@ilisebenun
Follow up after an eventwhere you didn’t meet.
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M A R K E T I N G M E N T O R
@ilisebenun
Share. Share. Share.
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M A R K E T I N G M E N T O R @ilisebenun
• Follow and share on all platforms they’re on• Follow them on Twitter and retweet• Follow on Instagram and comment/like
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M A R K E T I N G M E N T O R @ilisebenun
Prep for 20171. Revise your profile.2. Try out the free 1 month of “premium”3. Start connecting with people.
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M A R K E T I N G M E N T O R @ilisebenun
LinkedIn ResourcesLinkedIn Learning: LinkedIn for businesshttps://www.linkedin.com/learning/linkedin-for-business
LinkedUniversityhttp://linkeduniversity.com
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M A R K E T I N G M E N T O R
@ilisebenun
GetTalk.at/linkedin
GetTalk.at/linkedin
M A R K E T I N G M E N T O R
@ilisebenun
Weekly Marketing ChecklistGetTalk.at/linkedin
GetTalk.at/linkedin
M A R K E T I N G M E N T O R @ilisebenun
More resourcesMarketingMentorPodcast.com
Marketing-Mentortips.comMarketingMixBlog.com
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M A R K E T I N G M E N T O R
@ilisebenun
@ilisebenunilise@marketing-
mentor.com
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Thank You
marketing-mentor.com