Get User Profile Insights Using Social Analytics

Submitted by : Serrah Mark

Introduction

● Analytics tool help in understanding the audience and provide useful insights.

● But major analytics tool lack of one main aspect, that’s SOCIAL.● With billions of active users on several social media platforms, this aspect

cannot be ignored.● Right here, the concept of Social Analytics steps in.

Resources :● http://thedigitalerra.weebly.com/blog/get-user-profile-insights-using-social-analyt

ics● http://en.wikipedia.org/wiki/Social_analytics

What is Social Analytics?

● Social Analytics tool is just like other analytics tool except that it analyzes the social aspect of user profile.

● Social Analytics analyzes user profile data and provides insights.● The analysis is done on the basis of several factors such as gender,

hobbies, likes, Location, technology, etc.

Resources :● http://thedigitalerra.weebly.com/blog/get-user-profile-insights-using-social-analyt

ics● http://en.wikipedia.org/wiki/Social_analytics

How Social Analytics Works?● Social Analytics provides in-depth analysis of user segment on the basis of

the user profile data captured during Social Login.● After proper analysis, it provides insights in the form of a graph as shown

here.

Resources :● http://thedigitalerra.weebly.com/blog/get-user-profile-insights-using-social-analyt

ics● http://en.wikipedia.org/wiki/Social_analytics

How it will help your Business?

● It will provide you answers of all your questions regarding your audience.● The insights offered by Social Analytics will help you to make better business

strategies.● Better decisions can be made with these insights and they say “A good

decision always opens up new growth of opportunities.”

Resources :● http://thedigitalerra.weebly.com/blog/get-user-profile-insights-using-social-analyt

ics● http://en.wikipedia.org/wiki/Social_analytics

What Insights Social Analytics provides?

The key questions analyzed by Social Analytics are as below :

● What are the geographical details of your audience?● Age group driving most traffic to your website?● Whether your website is more popular among males or among females?● Which Social media platforms they are using?

Resources :● http://thedigitalerra.weebly.com/blog/get-user-profile-insights-using-social-analyt

ics● http://en.wikipedia.org/wiki/Social_analytics

Conclusion

It was a brief introduction about Social Analytics and how it works. Social Analytics is much more in-depth and can do wonders to your business.

Read complete article here : Social Analytics amazing insights into Social Profile

Resources :● http://thedigitalerra.weebly.com/blog/get-user-profile-insights-using-social-analyt

ics● http://en.wikipedia.org/wiki/Social_analytics

Thank-You