get to grips & get immersed
TRANSCRIPT
Get to Grips & Get Immersed
Media is our business
Created & Presented by Caron Lyon
Take control
getambition#getam
Mobile phones on SILENT please
Why am I here!
• What is Social Media?• Social Media for my organisation.• Oooo, I didn’t know you could do that.• What do I do first?
What is it?http://uk.youtube.com/watch?v=3r5Ynz-a7Io
Classic BBC comedy red dwarf. Cat takes a while to understand what's going on.
What is it?Social Media Social Networking
Web 2.0 Enterprise 2.0
Social Web 3D Web
Rich Media
Social Media
• Comics• Trading Cards• Board Games• Watching TV• Listening to the Radio
Media that is social
http://www.myspace.com/shaddersonline
…and Breath…
“Don't add technology to the way you do things, change the way you do things when you see what the technology can do.”
Marcus RomerArtistic Director - Pilot Theatre Company.
3 Defining Concepts
What makes you different?
Identity
Brand
Personality Product
Philosophy
Ethics
7 roads for success1. Generate leads, Find an Audience? 2. Provide customer service? 3. Improve customer / audience retention? 4. Increase your industry knowledge? 5. Align with your competitors? 6. Establish your authority as an expert?7. Do business more productively?
Who are you?Pilot Theatre's virtual stage manager in Second Life.
Web Designer, social media starlet and Equity UK campaigner for independent artists.
Internet adventurer and explorer.
Follow me on twitter.com/pcmcreative
And my blog is pcmcreative.typepad.com
pcmcreative
CJ
Digital FootprintWeb Site/Blog
TwitterOld Blog
FlickrVimeo
YouTubeQik
TaggingBlogs talking about blogs!
Collecting ContentPhreadz
Data StreamsPodcast RSS feedBlog RSS feed
Digital FootprintI am a social media mongrel, creating content in all flavours. Between taking photographs, shooting video and blogging. I am often found consulting anyone brave enough to enter this fast flowing new media world.
I am based in the UK but will travel anywhere.
You can follow me on Twitter at: twitter.com/documentally
And my website is OurManInside.com
The 5 stepsArriveListenAskProvideAdvise
Organisation’s Identity
The current buzz
• Facebook • Twitter • YouTube • Delicious • Digg • Linkedin • Flickr
Image Source
TwitterTwitter’s competitors include Jaiku, Zannel, Chatterous, Twitturly, TwitterFone, LetsProve, and Plurk
In one year Twitter has grown from 500,000 to over 4 million users
Twitter was launchedin July 2006
Information from crunchbase
Twitter in Plain English (video)
Who makes the grade?
Tacking conversations
Many Tweets in one streamThe intricacies of Twitter
Search
Its not just a computer world
• From your PC or Mac in a web browser• Choose a desktop application• From a media mobile• By text• Using Spinvox
Rich Media & The Arts• Media Sharing• Community Building• Audience Research• Live Streaming• Audience Engagement• Global Audience• Collaborating• Promotion
• Networking• Narrating• Casting• Archiving
Media is our business• Pre production• Interviews• Meet the cast• Meet the team• In focus cameos• Behind the scenes• Tour updates• Scene changes• Get in• Gallery Tours
• Show reel• Launch insights• Exhibition slideshow• Music player• Event dates• Education packs• Links to suppliers• Online ticket sales• Blogs• ????
Keeping track - Tags
Twitter: Hash Tag #getamFlickr: Tag images getambitionViddler: Tag video getambitionSlideshare: Search tag getambitionQik: Search tag getambition
Tip: Start Small
FlickrBlogEtsy
Going Mobile
Media is our business
Making it mobile
The Stateof
FacebookFacebook’s competitors include MySpace, Bebo, Friendster, LinkedIn, Tagged, Hi5, Piczo, and Open Social.
By Autumn 2007 Facebook received40 billion page views a month.
11% of users are over the age of 35
Users spend an averageof 19 minutes a dayon Facebook
Information from crunchbase
Niche Target Marketing
Shift Happens 2008Creative Industries and converging technologies event
Facebook group created11 well selected Facebook groups targeted
Facebook potential audience – 63,385
6 Scotland Arts Groups1,623 members
4 Scotland General Groups31,781 members
Meta Groups
Facebook• Status Updates• Groups• Forum discussions• Notice Boards / Wall• Digi gifts• RSS Feeds• PPC targeted advertising• Video
• Recent Activity• Personal Profiles• Members Directory• Groups• Forums• Events calendar• Live Chat• Photo Gallery
• Video Library• Blogs• Notes• RSS• Measurable Stats• Security Control
Ning
Hubs, Networks & CommunityUpdating & Reporting
Rich MediaMobile Marvels
Blogging
Making it workEquity’s new media deals booklet
Making it WorkMake the web part of your process.
Start small. Pick your platforms.
Schedule social media time
• What is Social Media?
• Social Media for my organisation.
• I really want to have a go at...
• What do I do first?
Now ask yourself…
